Dental Google Ads Clicks Cost $8.25 on Average vs $10.82 Across Industries

    A click on a dental Google Ads keyword costs $8.25 on average, 24% less than the $10.82 average across 23 industries, but the searches that bring in new patients, such as "dentist near me" at $13.92, cost more. Implant searches top the price list, and Microsoft Ads charges 75% less for the same keywords.

    Share by CPC range
    Under $1
    6.8%
    $1 to $2
    5.6%
    $2 to $5
    19%
    $5 to $10
    38%
    $10 to $20
    28%
    $20 to $50
    3%
    $50 to $100
    0.1%

    Source: Suff Digital analysis of 970 dental keywords · Google Ads Keyword Planner, September 2026

    CPC by keyword
    cavity on front of tooth
    $71.24
    dental implants consultation
    $41.38
    expander for teeth
    $40.74
    dental implants for missing teeth
    $39.63
    dental implants specialists
    $32.19
    dental implants dentist
    $31.27
    dental practice management software
    $29.73
    full mouth dental implants
    $29.36
    affordable dental implants
    $28.52
    dentist for sensitive teeth
    $27.26
    dental malpractice attorney
    $27.1
    dental exchange
    $26.08

    Source: Suff Digital analysis of 970 dental keywords · Google Ads Keyword Planner, September 2026

    State mean CPC by state
    Arizona
    $11.57
    Colorado
    $11.15
    Florida
    $10.6
    Wisconsin
    $6.55
    Louisiana
    $6.56
    Pennsylvania
    $6.53

    Source: Suff Digital analysis of 970 dental keywords · Google Ads Keyword Planner, September 2026

    Source: Dental Google Ads Clicks Cost $8.25 on Average vs $10.82 Across Industries - Suff Digital