Only 2.1% of Online Stores Personalize Their Homepage vs 8.4% of High-Traffic Stores

    Only 2.1% of online stores run personalization software, the tools that change products and offers for each shopper, on their homepage, about one store in fifty. Stores among the million most visited websites use it at 8.4%, four times that rate.

    Share with personalization software by group
    Online stores (all platforms)
    2.1%
    Shopify stores
    6.7%
    WordPress websites
    0.3%
    Business-to-business websites
    3.6%
    Stores among the million most visited websites
    8.4%
    The 1,000 most visited websites
    4.2%

    Source: Suff Digital analysis of 3,911,812 online stores · the public HTTP Archive crawl of 15.5 million websites, September 2026

    Share of websites with personalization software by popularity rank
    Top 1,000
    4.2%
    1,000 to 10,000
    7.1%
    10,000 to 100,000
    5.3%
    100,000 to 1 million
    2.9%
    1 million to 10 million
    1.1%
    Outside the top 10 million
    0.5%

    Source: Suff Digital analysis of 3,911,812 online stores · the public HTTP Archive crawl of 15.5 million websites, September 2026

    Source: Only 2.1% of Online Stores Personalize Their Homepage vs 8.4% of High-Traffic Stores - Suff Digital