53.9% of Google Advertisers Have Been Running Ads for a Year or More vs 9.1% Under a Month

    53.9% of US Google advertisers have been showing ads for a year or more, and the median advertiser has been active for 412 days; just 9.1% have an ad history shorter than 30 days. Almost all of them are checked: 98.9% of advertisers showing Google ads in the US are identity-verified, and one in eight is based outside the US.

    Share of advertisers by active span
    Under 1 week
    2.7%
    1 to 4 weeks
    6.4%
    1 to 3 months
    10%
    3 to 6 months
    11%
    6 to 12 months
    16%
    1 to 2 years
    24.5%
    2 years or more
    29.4%

    Source: Suff Digital analysis of 5,919 US advertisers and 6,110 advertisers showing ads in the US · Google Ads Transparency Center, September 23, 2026

    Verified by advertiser country
    United States
    99.1%
    Canada
    97.9%
    United Kingdom
    97.6%
    Australia
    97.3%
    United Arab Emirates
    100%
    India
    95.3%
    Hong Kong
    100%
    France
    94%
    Germany
    100%
    Spain
    100%
    Mexico
    100%
    Switzerland
    100%

    Source: Suff Digital analysis of 5,919 US advertisers and 6,110 advertisers showing ads in the US · Google Ads Transparency Center, September 23, 2026

    Share of advertisers showing Google ads in the US by group
    Verified
    98.9%
    Based outside the US
    11.9%
    Unverified
    1.1%

    Source: Suff Digital analysis of 5,919 US advertisers and 6,110 advertisers showing ads in the US · Google Ads Transparency Center, September 23, 2026

    Source: 53.9% of Google Advertisers Have Been Running Ads for a Year or More vs 9.1% Under a Month - Suff Digital