31% of Google Business Profiles Don't Link to a Website

31% of US Google Business Profiles have no website link, so a customer who finds the business on Google cannot check its services, prices or booking page. Those businesses trail on almost everything else too: a median of 2 Google reviews, against 27 for businesses that link a site.

No website

Fewer than 10 reviews

73.7%

Unclaimed

58.3%

Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026

No website by category

Church

51.5%

Auto repair

49.9%

Barber shop

47.3%

Nail salon

46.9%

Plumber

45.3%

Dentist

44.2%

Electrician

44%

Car wash

43.8%

Landscaper

43.1%

Accountant

42.9%

Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026

No website by category

Yoga studio

Orthodontist

12.9%

Mattress store

13%

Jewelry store

13.3%

Med spa

14%

Financial advisor

14.1%

Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026

Source: 31% of Google Business Profiles Don't Link to a Website - Suff Digital