Google's Discussions and Forums Box Appears on Only 3.4% of Searches

Google's Discussions and forums box, the box of threads from Reddit, Quora and niche forums, appears on 3.4% of desktop searches, about one in 30. Forum content reaches page one far more often through ordinary rankings: Reddit alone ranks in the top 10 on 20.5% of the same searches.

Discussions and forums by desktop search group

All searches

3.4%

With AI Overview

Without AI Overview

1.2%

Under 10,000 monthly searches

10,000 to 100,000 monthly searches

2.7%

100,000+ monthly searches

1.3%

Commercial intent

4.1%

Informational intent

2.1%

Navigational intent

1.3%

Source: Suff Digital analysis of 30,000 Google results pages · Google US search results, September 2026

Discussions and forums (desktop) by industry

Pest control

12%

SaaS

7.7%

HVAC

7.1%

Plastic surgery

6.8%

Mortgage

6.3%

Banking and loans

5.6%

Insurance

5.2%

Auto dealers

0.8%

Real estate

0.6%

Senior care

0.6%

Moving companies

0.5%

Accounting

0.3%

Source: Suff Digital analysis of 30,000 Google results pages · Google US search results, September 2026

Source: Google's Discussions and Forums Box Appears on Only 3.4% of Searches - Suff Digital