Google's #1 Results Are Shorter Than the Rest of the Top 10: 759 Words vs 921

    The median page ranking first on Google has 759 words, fewer than any position from 2 to 9 and below the 921-word median across the whole top 10. Longer pages do not win the top spot; pages that answer the search do.

    Median words by position
    1
    759
    2
    908
    3
    886
    4
    940
    5
    963
    6
    957
    7
    961
    8
    966
    9
    996
    10
    882

    Source: Suff Digital analysis of 35,803 pages ranking in Google's top 10 for 10,000 keywords · Google US search results, September 2026

    Median words by group
    Commercial intent
    1,037
    Informational intent
    910
    Transactional intent
    879
    Navigational intent
    622
    Real estate keywords
    224
    Senior care keywords
    612
    Moving company keywords
    708
    SaaS keywords
    1,301
    Personal injury law keywords
    1,451

    Source: Suff Digital analysis of 35,803 pages ranking in Google's top 10 for 10,000 keywords · Google US search results, September 2026

    Source: Google's #1 Results Are Shorter Than the Rest of the Top 10: 759 Words vs 921 - Suff Digital