74.2% of HVAC Company Websites Don't Let Customers Book Service Online

    74.2% of US HVAC company websites offer no way to book service online, even for a seasonal tune-up. The phone is the default instead: 82.6% of HVAC websites have a tap-to-call link, and 56.5% offer tap-to-call with no online booking at all.

    Offer online booking by website platform
    WordPress
    33.6%
    Wix
    19.6%
    Other or unidentified platforms
    17.4%

    Source: Suff Digital analysis of 712 US HVAC company websites · heating and cooling company websites listed on Google Business Profiles, September 2026

    Share of HVAC company websites by how customers can act
    Tap-to-call link
    82.6%
    Tap-to-call with no online booking
    56.5%
    Reviews or testimonials
    54.9%
    Contact form with 3 or more fields
    47.5%
    Online booking and tap-to-call
    26.1%
    Live chat widget
    8.4%
    None of booking, tap-to-call, form or chat
    11.8%

    Source: Suff Digital analysis of 712 US HVAC company websites · heating and cooling company websites listed on Google Business Profiles, September 2026

    Source: 74.2% of HVAC Company Websites Don't Let Customers Book Service Online - Suff Digital