85% of HVAC Company Websites Have No HVAC Business Schema Markup

    85.3% of HVAC company websites don't use HVACBusiness schema, the code that tells Google a site belongs to a heating and cooling company, even though HVAC websites handle the other SEO basics better than any of 15 industries: 26% miss a basic element on their homepage, against a 37.9% average.

    HVAC companies by check
    Fail at least one basic check
    26%
    No H1 heading
    16.7%
    No meta description
    16.9%
    Title too long
    23.9%
    No XML sitemap
    13.2%
    Page not indexable
    12.4%
    No title tag
    2.5%
    Not on HTTPS
    1.4%
    No schema markup
    23.9%

    Source: Suff Digital analysis of 809 HVAC company websites · US HVAC company Google Business Profiles and their websites, September 2026

    Websites failing a basic SEO check by industry
    Accounting
    53.1%
    Manufacturing
    48.5%
    Restaurant
    46.2%
    Real estate
    45.4%
    Financial advisor
    44.8%
    Law firm
    39.8%
    SaaS
    38.2%
    Hotel
    38.1%
    Medical practice
    36.3%
    Auto dealer
    32%
    Insurance
    31.5%
    Plumbing
    30.5%
    Dental
    30.2%
    Roofing
    28.1%
    HVAC
    26%

    Source: Suff Digital analysis of 809 HVAC company websites · US HVAC company Google Business Profiles and their websites, September 2026

    Source: 85% of HVAC Company Websites Have No HVAC Business Schema Markup - Suff Digital