79.4% of Map Pack Businesses Have the Search Keyword in Their Business Name

79.4% of the businesses in Google's map pack have the service people searched for in their business name, against 67.4% of businesses ranked 11 to 20. Names that add the city as well are almost twice as common in the map pack as further down.

Service in name by google Maps position

Map pack (1 to 3)

79.4%

Ranks 4 to 10

72.9%

Ranks 11 to 20

67.4%

Source: Suff Digital analysis of 3,160 Google Maps searches and 8,995 map pack listings · Google Maps results, September 2026

Service in name by service searched

Veterinarian

94.5%

Roofer

93.7%

Pest control

91.6%

House cleaning service

90.3%

Electrician

89.2%

Locksmith

87.7%

Dentist

86.9%

Plumber

85.4%

HVAC company

81.9%

Landscaper

80.6%

Real estate agent

71.5%

Hair salon

71.1%

Accountant

63.9%

Gym

56.8%

Personal injury lawyer

30.2%

Source: Suff Digital analysis of 3,160 Google Maps searches and 8,995 map pack listings · Google Maps results, September 2026

Source: 79.4% of Map Pack Businesses Have the Search Keyword in Their Business Name - Suff Digital