49% of Manufacturing Websites Fail Basic SEO Checks vs 37.9% Across 15 Industries

    48.5% of manufacturing websites miss at least one of four basic SEO elements on their homepage, the second highest rate of 15 industries and well above the 37.9% average. One in three manufacturing homepages has no main heading.

    Fail basic checks by industry
    Accounting
    53.1%
    Manufacturing
    48.5%
    Restaurant
    46.2%
    Real estate
    45.4%
    Financial advisor
    44.8%
    Law firm
    39.8%
    SaaS
    38.2%
    Hotel
    38.1%
    Medical practice
    36.3%
    Auto dealer
    32%
    Insurance
    31.5%
    Plumbing
    30.5%
    Dental
    30.2%
    Roofing
    28.1%
    HVAC
    26%

    Source: Suff Digital analysis of 610 manufacturing websites · US manufacturer Google Business Profiles and their websites, September 2026

    Manufacturing by check
    Fail at least one basic check
    48.5%
    No H1 heading
    34.6%
    No meta description
    25.2%
    Page not indexable
    22.6%
    No XML sitemap
    21.3%
    Title too long
    18.5%
    Not on HTTPS
    3.3%
    No title tag
    1.8%
    No schema markup
    37.1%

    Source: Suff Digital analysis of 610 manufacturing websites · US manufacturer Google Business Profiles and their websites, September 2026

    Source: 49% of Manufacturing Websites Fail Basic SEO Checks vs 37.9% Across 15 Industries - Suff Digital