State Farm Has 100,000 Google Ads on File vs 6 for the Typical US Advertiser

    State Farm has 100,000 Google ads on file, the most any advertiser can display, while the typical US advertiser has 6. The 100 most active advertisers have a median of 950 ads each, more than 150 times the typical advertiser.

    Ads on file by advertiser
    State Farm Mutual Automobile Insurance Company
    100,000
    Zillow Inc
    80,000
    CARFAX, Inc.
    40,000
    Adventist Health System/Sunbelt Inc.
    20,000
    Hume Health Corp.
    20,000
    Intermountain Health
    10,000
    Dignity Health
    9,000
    Liberty Mutual Insurance Company
    8,000
    Sanford Health
    7,000
    Advance Auto Parts, Inc.
    7,000
    Western Dental Services, Inc.
    6,000
    Amica Mutual Insurance Company
    6,000

    Source: Suff Digital analysis of 5,919 US advertisers · Google Ads Transparency Center, September 23, 2026

    Ads on file by group
    Typical advertiser (median)
    6
    Top 1% threshold
    800
    Top 100, median
    950
    Top 100, mean
    3,724

    Source: Suff Digital analysis of 5,919 US advertisers · Google Ads Transparency Center, September 23, 2026

    Source: State Farm Has 100,000 Google Ads on File vs 6 for the Typical US Advertiser - Suff Digital