83% of the Pages Perplexity Cites Don't Appear in Google's Top 10

    82.7% of the pages Perplexity cites in its answers are not in Google's top 10 results for the same question. Perplexity lists 18.4 sources per answer on average, nearly twice the ten regular results on Google's first page, and most of them come from beyond it.

    Cited pages not in Google's top 10 by website
    yahoo.com
    703
    youtube.com
    680
    microsoft.com
    535
    forbes.com
    510
    wikipedia.org
    490
    nih.gov
    490
    investopedia.com
    450
    healthline.com
    434
    indeed.com
    424
    britannica.com
    399

    Source: Suff Digital analysis of 54,842 pages cited by Perplexity in answers to 2,984 questions · Perplexity answers and Google search results, September 2026

    Perplexity's cited pages not in Google's top 10 by topic
    Food
    89.8%
    Weather
    89.2%
    Nutrition
    87.1%
    Recipes
    86.8%
    Tech
    85.7%
    Shopping
    85.4%
    Cars
    85.3%
    Careers
    85.2%
    Sleep
    79.3%
    Credit
    79%
    Mortgage
    79%
    Business
    77.7%
    Insurance
    77.4%
    Fitness
    76.9%
    Mental health
    75.9%

    Source: Suff Digital analysis of 54,842 pages cited by Perplexity in answers to 2,984 questions · Perplexity answers and Google search results, September 2026

    Source: 83% of the Pages Perplexity Cites Don't Appear in Google's Top 10 - Suff Digital