Brands in the top quarter for web and news coverage are named in 13.4 times as many AI answers as brands in the bottom quarter: 220.8 answers each on average, against 16.5. The typical least-covered brand appears in 2 AI answers out of 56,068.
Source: Suff Digital analysis of 300 brands across 56,068 AI answers · answers from ChatGPT, Gemini, Perplexity and Google's AI features, and web and news mention counts, September 2026
Source: Brands With the Most Press Coverage Get Named in 13.4x More AI Answers - Suff Digital