Only 2.9% of Shopify Stores Run the TikTok Pixel, Almost Always Alongside Meta's

2.9% of Shopify stores run the TikTok Pixel, the tag that measures TikTok ads, and 89.5% of those stores also run the Meta Pixel. On Shopify, TikTok is an add-on to Facebook and Instagram advertising, not a replacement for it.

Share of Shopify stores by pixel

Meta or TikTok

61.4%

Meta Pixel

61.1%

Meta only

58.5%

TikTok Pixel

2.9%

Both

2.6%

TikTok only

0.31%

Neither

38.6%

Source: Suff Digital analysis of 729,553 Shopify stores · the public HTTP Archive crawl, September 2026

Shopify stores by tool

Meta Pixel

61.1%

Any social ad pixel

62%

Affiliate or influencer platform

5.64%

Customer photo or video review tool

5.25%

Instagram feed widget

1.29%

Pinterest tag

0.86%

Snap Pixel

0.82%

LinkedIn Insight Tag

0.55%

Source: Suff Digital analysis of 729,553 Shopify stores · the public HTTP Archive crawl, September 2026

Source: Only 2.9% of Shopify Stores Run the TikTok Pixel, Almost Always Alongside Meta's - Suff Digital