72% of Spa Websites Take Bookings Online vs 41% With a Tap-to-Call Link

    72.1% of spa websites let clients book online, but only 40.8% have a tap-to-call link, so 59% of spas give the client who wants to ask a question first no quick way to call.

    Share of spa websites by how visitors can act
    Online booking
    72.1%
    Tap-to-call link
    40.8%
    Reviews or testimonials
    33.1%
    Contact form with 3 or more fields
    15.9%
    Live chat widget
    4.4%

    Source: Suff Digital analysis of 390 US spa websites · spa websites listed on Google Business Profiles, September 2026

    Offer online booking by website platform
    Wix
    82.2%
    All other platforms
    73%
    WordPress
    63.7%

    Source: Suff Digital analysis of 390 US spa websites · spa websites listed on Google Business Profiles, September 2026

    Source: 72% of Spa Websites Take Bookings Online vs 41% With a Tap-to-Call Link - Suff Digital