Investing Questions Get an Estimated 5.7 AI Searches for Every Google Search

    Questions about investing draw an estimated 5,666 AI searches for every 1,000 Google searches, 5.7 times their Google volume. Money as a whole goes the other way: it makes up 16.2% of estimated AI search demand for 34,571 US keywords, against 26.3% of Google demand for the same keywords, because Americans still take money decisions to Google.

    Share of estimated AI search demand by money topic
    Banking and loans (industry)
    4.3%
    Accounting (industry)
    3.8%
    Insurance (industry)
    3.7%
    Mortgage (industry)
    1.2%
    Investing questions
    1%
    Mortgage questions
    0.4%
    Insurance questions
    0.3%
    Credit questions
    0.3%
    General money questions
    0.2%
    All money topics
    16.2%
    All other topics
    83.8%

    Source: Suff Digital analysis of 34,571 US keywords across 66 topics · monthly AI search volume and Google search volume, September 2026

    Share of estimated AI search demand by topic
    IT services (industry)
    12.5%
    Auto dealers (industry)
    9.6%
    Food questions
    6.9%
    Legal questions
    6.3%
    Solar (industry)
    5.9%
    Plumbing (industry)
    5.9%
    Banking and loans (industry)
    4.3%
    Accounting (industry)
    3.8%
    Insurance (industry)
    3.7%
    Senior care (industry)
    3.6%
    HVAC (industry)
    2.7%
    Travel questions
    2.1%

    Source: Suff Digital analysis of 34,571 US keywords across 66 topics · monthly AI search volume and Google search volume, September 2026

    Source: Investing Questions Get an Estimated 5.7 AI Searches for Every Google Search - Suff Digital