--- title: "AI Overviews Statistics: Shown on 57.6% of Buying Searches" url: https://www.suffdigital.com/resources/data-studies/ai-overviews-share-of-searches description: "AI Overviews statistics across 24 industries: 57.6% of product and service searches now show one, rising to 61.2% on phones. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fai-overviews-share-of-searches&text=Google%20Now%20Shows%20an%20AI%20Answer%20on%2057.6%25%20of%20Commercial%20Searches Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fai-overviews-share-of-searches Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fai-overviews-share-of-searches Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fai-overviews-share-of-searches&title=Google%20Now%20Shows%20an%20AI%20Answer%20on%2057.6%25%20of%20Commercial%20Searches **57.6%** of Google searches for products and services now open with an AI Overview, the AI-written answer Google places above the regular results. On phones the rate is higher: 61.2% against 55.4% on a computer for the same keywords. Analysis of 20,000 desktop and 10,000 mobile Google searches across 24 industries · Google search results, September 2026 ## Key Findings 1. 1. **57.6%** of Google searches for products and services show an AI Overview, Google's AI-written answer above the regular results. Copy stat 2. 2. On phones, **61.2%** of Google searches for products and services show an AI Overview, against 55.4% on desktop for the same keywords, about 580 more AI answers per 10,000 searches. Copy stat 3. 3. Google shows an AI Overview on **83.4%** of searches for software products, the highest of 23 industries, followed by real estate at 78.5% and mortgages at 72.4%. Copy stat 4. 4. Google shows an AI Overview on **34.4%** of searches for moving companies, the lowest of 23 industries and less than half the rate for software. Copy stat 5. 5. Local services split sharply: Google shows an AI Overview on **70.9%** of searches for electricians, against 49.3% for plumbers and 40.7% for home remodelers. Copy stat ## Summary Someone searches Google for "mortgage refinance rates" or "best payroll software". Before any company's link appears, the top of the page shows a block of AI-written text that answers the question, cites a few sources and pushes the regular results down. That block is an AI Overview. For a business, this changes what a top ranking is worth. The first thing a searcher reads is increasingly Google's summary, not your page title and description, and a searcher who gets an answer from the summary has less reason to click. Knowing how often your searches trigger an AI Overview tells you how much of your search traffic now runs through Google's AI. **57.6%** of Google searches for products and services show an AI Overview on desktop, and 61.2% do on mobile. The rate depends heavily on the industry, from 83.4% for software searches down to 34.4% for moving companies. ## What we measured The study covers Google US results for 20,000 keywords customers type when they look for a product or service, spread across 24 industries from software and mortgages to plumbing and senior care, collected on September 23, 2026 through a licensed search data provider. For each keyword we recorded whether the results page included an AI Overview. We then checked the mobile results for the first 10,000 of those keywords to compare the two devices. An AI Overview is the AI-generated summary Google shows at the top of some search results, with links to the websites it draws from. Industry figures cover the 23 industries with at least 100 keywords each. Every rate is the share of searches whose results page included an AI Overview. ## More than half of commercial searches now open with AI 57.6% of Google desktop searches for products and services show an AI Overview. That is 11,512 of 20,000 results pages where Google's AI answer sits above the regular listings. These are not general knowledge questions. They are the searches small and mid-sized businesses rely on for leads: service names, product categories, prices and local providers. When an AI Overview appears, the top organic result sits lower on the page, and the searcher has already read a summary before reaching it. A business that ranks first for these searches is now, more than half the time, ranking second to Google's own answer. Being one of the sources the AI Overview cites becomes part of winning the search. ## Phones see AI Overviews more often For the same 10,000 keywords, 61.2% of mobile searches showed an AI Overview against 55.4% of desktop searches, a gap of 5.8 points. That works out to about 580 more results pages per 10,000 searches that open with an AI answer on a phone than on a computer. Searches with an AI Overview by device Desktop (all 20,000 keywords) 57.6% Desktop (first 10,000 keywords) 55.4% Mobile (same 10,000 keywords) 61.2% Source: Suff Digital analysis of 20,000 desktop and 10,000 mobile Google searches across 24 industries · Google search results, September 2026 The difference matters more than the numbers suggest, because a phone screen is short. On mobile, an AI Overview can fill most of the first screen, so the searcher sees Google's answer and little else before scrolling. For businesses whose customers search on their phones, such as local services, the mobile rate is the one to plan around. ## Software, real estate and finance searches lead Google shows an AI Overview on 83.4% of searches for software products, the highest rate of 23 industries. Real estate follows at 78.5%, mortgages at 72.4%, higher education at 70.2% and banking and loans at 66.2%. These are information-heavy purchases: buyers compare features, rates and terms before they decide, and Google answers those questions directly. Searches with an AI Overview by industry Software (SaaS) 83.4% Real estate 78.5% Mortgage 72.4% Electrical 70.9% Higher education 70.2% Plastic surgery 69.4% Pest control 68.7% Banking and loans 66.2% Plumbing 49.3% Dental 49% Auto dealers 48.1% Home remodeling 40.7% Personal injury law 38.8% Senior care 35.2% Moving companies 34.4% In these industries, most commercial searches now start with Google's summary. A software company or mortgage lender should assume that an AI Overview sits above its best rankings on more than two searches in three. ## Moving, senior care and injury law searches see the fewest At the other end, Google shows an AI Overview on 34.4% of searches for moving companies, less than half the rate for software. Senior care follows at 35.2%, personal injury law at 38.8% and home remodeling at 40.7%. These are searches where people usually want a provider near them rather than an explanation, so Google leans on its map results and business listings instead. Local services are not uniformly low, though. Searches for electricians show an AI Overview 70.9% of the time and pest control 68.7%, close to the top of the list, while plumbing sits at 49.3% and dental at 49%. Electrical and pest control searches often describe a problem as well as a service, and Google answers the problem with an AI Overview before it shows providers. ## What this means for business owners Check your own keywords. Search the phrases your customers use most, on a phone and on a computer, and note which ones open with an AI Overview and which websites it cites. If you sell software, real estate or financial products, expect most of those searches to show one, and plan for fewer clicks per ranking than you had before. Then work to be cited inside the AI Overview, not only ranked below it. Pages that answer the question in the first few lines, with specific figures, prices or steps, are the ones Google's AI can quote. For local services with lower rates, the map listing and Google Business Profile still carry more weight, but review how your key searches look on mobile, where rates run higher. As an ai seo company (https://www.suffdigital.com/seo/ai-seo-services), Suff Digital tracks which of your keywords show an AI Overview and whether your website is one of its sources. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Google Now Shows an AI Answer on 57.6% of Commercial Searches - Suff Digital

## Cite this study APA Suff Digital. (2026). Google Now Shows an AI Answer on 57.6% of Commercial Searches. https://www.suffdigital.com/resources/data-studies/ai-overviews-share-of-searches Plain link Google Now Shows an AI Answer on 57.6% of Commercial Searches - Suff Digital - https://www.suffdigital.com/resources/data-studies/ai-overviews-share-of-searches ## Frequently asked questions ### How often does Google show an AI Overview? ### Are AI Overviews more common on mobile? ### Which industry sees the most AI Overviews? ### Which industry sees the fewest AI Overviews? ### Do local service searches show AI Overviews? ## Related studies - AI SEO Google Pushes Every Website Listing Off the First Screen on 40.2% of Phone Searches: https://www.suffdigital.com/resources/data-studies/first-organic-result-below-fold-mobile - AI SEO 54.9% of Google's AI Overviews Cite at Least One YouTube Video: https://www.suffdigital.com/resources/data-studies/youtube-share-ai-overview-sources - AI SEO Google Cites Google: AI Overviews Link to Google-Owned Sites in 66.2% of Answers: https://www.suffdigital.com/resources/data-studies/ai-overviews-cite-google-owned-sites - AI SEO ChatGPT vs Google: They Agree on the Top Answer Only 20% of the Time: https://www.suffdigital.com/resources/data-studies/chatgpt-vs-google-top-answer ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/ai-overviews-share-of-searches#article", "headline": "Google Now Shows an AI Answer on 57.6% of Commercial Searches", "description": "57.6% of Google searches for products and services now open with an AI Overview, the AI-written answer Google places above the regular results. 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On phones the rate is higher: 61.2% against 55.4% on a computer for the same keywords.", "url": "https://www.suffdigital.com/resources/data-studies/ai-overviews-share-of-searches", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google US search results" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/ai-overviews-share-of-searches#faq", "mainEntity": [ { "@type": "Question", "name": "How often does Google show an AI Overview?", "acceptedAnswer": { "@type": "Answer", "text": "Google shows an AI Overview on 57.6% of desktop searches for products and services in the US (September 2026), and on 61.2% of the same searches on mobile." } }, { "@type": "Question", "name": "Are AI Overviews more common on mobile?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. For the same keywords, 61.2% of Google mobile searches show an AI Overview against 55.4% of desktop searches, about 580 more AI answers per 10,000 searches." } }, { "@type": "Question", "name": "Which industry sees the most AI Overviews?", "acceptedAnswer": { "@type": "Answer", "text": "Software. Google shows an AI Overview on 83.4% of searches for software products, followed by real estate (78.5%) and mortgages (72.4%)." } }, { "@type": "Question", "name": "Which industry sees the fewest AI Overviews?", "acceptedAnswer": { "@type": "Answer", "text": "Moving companies, where Google shows an AI Overview on 34.4% of searches, followed by senior care (35.2%) and personal injury law (38.8%)." } }, { "@type": "Question", "name": "Do local service searches show AI Overviews?", "acceptedAnswer": { "@type": "Answer", "text": "Often. Google shows an AI Overview on 70.9% of searches for electricians and 68.7% for pest control, against 49.3% for plumbing and 40.7% for home remodeling." } } ] } ] } ] ```