--- title: "AI Prices for UK Shoppers: Gemini Quotes US Dollars 82.9%" url: https://www.suffdigital.com/resources/data-studies/ai-quotes-dollars-uk-shoppers description: "AI prices for UK shoppers are often in the wrong currency: Gemini quotes US dollars in 82.9% of priced answers, against 18.1% for ChatGPT. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fai-quotes-dollars-uk-shoppers&text=Gemini%20Quotes%20US%20Dollars%20in%2082.9%25%20of%20Priced%20Answers%20to%20UK%20Shoppers%20vs%2018.1%25%20for%20ChatGPT Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fai-quotes-dollars-uk-shoppers Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fai-quotes-dollars-uk-shoppers Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fai-quotes-dollars-uk-shoppers&title=Gemini%20Quotes%20US%20Dollars%20in%2082.9%25%20of%20Priced%20Answers%20to%20UK%20Shoppers%20vs%2018.1%25%20for%20ChatGPT When a shopper in the UK asks Gemini a question and the answer includes a price, **82.9%** of the time that price is in US dollars, and 69.7% of the time dollars are the only currency shown. ChatGPT quotes dollars in 18.1% of its priced UK answers and pounds in 84.8%. Analysis of 1,996 AI answers to questions asked from the UK, 590 of them quoting a price · ChatGPT and Gemini, September 2026 ## Key Findings 1. 1. Gemini quotes US dollars in **82.9%** of its answers to UK shoppers that include a price, and in 69.7% dollars are the only currency shown. Copy stat 2. 2. ChatGPT quotes pounds in **84.8%** of its answers to UK shoppers that include a price, and US dollars in 18.1%. Copy stat 3. 3. **37.3%** of ChatGPT and Gemini answers to UK shoppers that include a price quote it in US dollars. Copy stat 4. 4. Gemini labels Canadian dollars explicitly in **16** of its 154 Canadian answers with a dollar price, against 107 labeled answers from ChatGPT. Copy stat 5. 5. Gemini labels Australian dollars explicitly in **12** of its 179 Australian answers with a dollar price, against 112 from ChatGPT. Copy stat ## Summary A shopper in Leeds asks Gemini what a good robot vacuum costs and gets an answer full of prices in dollars. She has to guess the exchange rate, and she has no way of knowing whether the price is what a UK retailer charges or what an American one does. Asked the same kind of question, ChatGPT usually answers in pounds. Price is one of the first things a buyer takes from an AI answer, and a wrong currency makes a product look cheaper or dearer than it is in the shop. For a brand or retailer selling in the UK, a dollar price in the answer is a US price, not theirs. Gemini quotes US dollars in **82.9%** of its priced answers to UK shoppers, and shows dollars alone, with no pounds at all, in 69.7%. ChatGPT gets it mostly right, quoting pounds in 84.8% of its priced UK answers. Across both engines, 37.3% of priced UK answers use dollars. ## What we measured On September 23, 2026 we asked ChatGPT and Gemini 500 English questions, 250 about the best products and 250 general questions, with the location set to the UK. Each question was asked twice, giving 1,996 answers, 590 of which quoted a price. The questions are part of a larger study of AI answers by country, and we ran the same check on the answers for Canada and Australia. In each answer we looked for pounds (a £ sign or GBP) and US dollars (a $ sign or USD). An answer counts as quoting a price if it contains at least one of them; one answer can contain both. In Canada and Australia, where the local currency also uses the $ sign, we looked for explicit labels: CAD or C$ for Canadian dollars, AUD or A$ for Australian dollars. ## Gemini prices UK answers in dollars 82.9% of Gemini's answers to UK shoppers that include a price quote it in US dollars. In the UK the check is simple, because a dollar price is never the local currency. Gemini quotes prices in fewer UK answers than ChatGPT, 175 against 415, but when it does, 145 use dollars and 53 use pounds. In 122 answers, dollars are the only currency shown, so the reader gets no pound figure at all. Dollars only by engine ChatGPT 63 Both engines 185 Source: Suff Digital analysis of 1,996 AI answers to questions asked from the UK, 590 of them quoting a price · ChatGPT and Gemini, September 2026 | Engine | Priced UK answers | Using dollars | Using pounds | Dollars only | | --- | --- | --- | --- | --- | | ChatGPT | 415 | 75 (18.1%) | 352 (84.8%) | 63 | | Gemini | 175 | 145 (82.9%) | 53 (30.3%) | 122 (69.7%) | | Both engines | 590 | 220 (37.3%) | 405 | 185 | ChatGPT is the reverse. 352 of its 415 priced UK answers quote pounds, dollars appear in 75, and 63 use dollars alone. It also quotes prices far more often: 41.7% of ChatGPT's UK answers include a price, against 17.5% of Gemini's. A UK shopper using ChatGPT gets more prices, and they are mostly in the right currency. ## In Canada and Australia, AI rarely says which dollar The $ sign is the local currency in Canada and Australia, so a dollar price is not wrong there, but it is ambiguous. A reader has no way to know whether a price marked only with a $ sign is local or a US price copied from an American listing. ChatGPT labels Canadian dollars explicitly in 107 answers and Australian dollars in 112. Answers with a $ price by country Canada 400 Canada 154 Australia 385 Australia 179 | Country | Engine | Answers with a $ price | Local currency labeled (CAD/AUD) | | --- | --- | --- | --- | | Canada | ChatGPT | 400 | 107 | | Canada | Gemini | 154 | 16 | | Australia | ChatGPT | 385 | 112 | | Australia | Gemini | 179 | 12 | Gemini uses the $ sign in 154 Canadian and 179 Australian answers but labels the local currency 16 and 12 times, about one answer in ten in Canada and one in fifteen in Australia. Across all three markets the pattern is the same: ChatGPT localizes its prices far more often than Gemini. ## What this means for retailers and brands selling outside the US If you sell in the UK, check what AI tells shoppers your products cost, on Gemini in particular. A Gemini answer quoting a US dollar price can make you look cheaper or more expensive than you are, and sends the shopper looking for a price they will not find in your shop. Clear pound prices on your UK site, in your product data and on UK retailer listings give the engines a local figure to repeat. In Canada and Australia, label your currency. Writing CAD or AUD next to prices on your site and in your product feeds makes it easier for AI answers to state the right figure in the right currency. As an international seo agency (https://www.suffdigital.com/seo/international-seo-agency), Suff Digital checks how AI engines present your products and prices in each market you sell in. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Gemini Quotes US Dollars in 82.9% of Priced Answers to UK Shoppers vs 18.1% for ChatGPT - Suff Digital

## Cite this study APA Suff Digital. (2026). Gemini Quotes US Dollars in 82.9% of Priced Answers to UK Shoppers vs 18.1% for ChatGPT. https://www.suffdigital.com/resources/data-studies/ai-quotes-dollars-uk-shoppers Plain link Gemini Quotes US Dollars in 82.9% of Priced Answers to UK Shoppers vs 18.1% for ChatGPT - Suff Digital - https://www.suffdigital.com/resources/data-studies/ai-quotes-dollars-uk-shoppers ## Frequently asked questions ### Does AI show UK shoppers prices in dollars? ### Which AI engine gets UK currency wrong most? ### Does ChatGPT use pounds for UK users? ### Does AI label Canadian and Australian dollars? ## Related studies - AI SEO US vs UK: ChatGPT Recommends a Different Top Product 69.3% of the Time: https://www.suffdigital.com/resources/data-studies/ai-recommends-different-brands-us-uk - AI SEO 54% of AI Product Recommendations Don't Mention a Price: https://www.suffdigital.com/resources/data-studies/ai-product-answers-mention-price - AI SEO 45% of AI Answers From ChatGPT, Gemini and Google Cite a Page Over Two Years Old: https://www.suffdigital.com/resources/data-studies/ai-answers-cite-old-pages - AI SEO Google's Gemini Cites No Source in 61.2% of Its Answers vs 2.2% for ChatGPT: https://www.suffdigital.com/resources/data-studies/ai-answers-no-links ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/ai-quotes-dollars-uk-shoppers#article", "headline": "Gemini Quotes US Dollars in 82.9% of Priced Answers to UK Shoppers vs 18.1% for ChatGPT", "description": "When a shopper in the UK asks Gemini a question and the answer includes a price, 82.9% of the time that price is in US dollars, and 69.7% of the time dollars are the only currency shown. 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ChatGPT quotes dollars in 18.1% of its priced UK answers and pounds in 84.8%.", "url": "https://www.suffdigital.com/resources/data-studies/ai-quotes-dollars-uk-shoppers", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "ChatGPT and Gemini answers" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/ai-quotes-dollars-uk-shoppers#faq", "mainEntity": [ { "@type": "Question", "name": "Does AI show UK shoppers prices in dollars?", "acceptedAnswer": { "@type": "Answer", "text": "Often. 37.3% of ChatGPT and Gemini answers to UK shoppers that include a price quote it in US dollars (September 2026)." } }, { "@type": "Question", "name": "Which AI engine gets UK currency wrong most?", "acceptedAnswer": { "@type": "Answer", "text": "Gemini, which quotes US dollars in 82.9% of its priced answers to UK shoppers, against 18.1% for ChatGPT." } }, { "@type": "Question", "name": "Does ChatGPT use pounds for UK users?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. 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