--- title: "Google Ads CPC by State: Colorado Costs 24% Above Average" url: https://www.suffdigital.com/resources/data-studies/google-ads-cpc-by-state description: "Google Ads CPC by state: a click in Colorado costs $13.05, 24% above the $10.49 national price, while New York is cheapest at $9.21. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-ads-cpc-by-state&text=Google%20Ads%20Clicks%20Cost%2024%25%20More%20in%20Colorado%20Than%20the%20National%20Average Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-ads-cpc-by-state Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-ads-cpc-by-state Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-ads-cpc-by-state&title=Google%20Ads%20Clicks%20Cost%2024%25%20More%20in%20Colorado%20Than%20the%20National%20Average A Google Ads click in Colorado costs **$13.05** on average, 24% more than the $10.49 national price for the same keywords, the highest premium of the 25 largest US states. New York is the cheapest at $9.21, 13% below the national price. Analysis of 364,984 keyword and state prices in the 25 largest US states · Google Ads Keyword Planner, September 2026 ## Key Findings 1. 1. A Google Ads click in Colorado costs **$13.05** on average, 24% more than the $10.49 national price of the same keywords. Copy stat 2. 2. Arizona (**+19%**) and Florida (+11%) are the next most expensive states for Google Ads clicks, and Texas (+8%) is fourth. Copy stat 3. 3. New York is the cheapest of the 25 largest states for Google Ads clicks at **$9.21**, 13% below the national price of the same keywords. Copy stat 4. 4. Plumbing Google Ads clicks cost **115%** more in Arizona than the national price, and personal injury law clicks cost 78% more in Louisiana. Copy stat 5. 5. California Google Ads clicks cost **$10.90** on average, within 1% of the $10.81 national price of the same keywords. Copy stat ## Summary A plumbing company runs the same Google Ads campaign in Phoenix and in Milwaukee. The keywords, ads and landing pages are identical, but the bill is not: the Phoenix campaign pays far more for every click. Where an ad runs changes what it costs, sometimes more than what it says. Cost per click, or CPC, is what an advertiser pays each time someone clicks its ad in Google's search results. Prices are set in an auction among the advertisers targeting each area, so the same search can cost more where competition is fierce and less where it is thin. National averages hide those local prices, and a budget built on them can buy far fewer clicks than planned. Colorado is the most expensive of the 25 largest states. On the same keywords, a click there costs **$13.05** against $10.49 nationally, a 24% premium. Arizona (+19%) and Florida (+11%) follow, while New York, often assumed to be the priciest ad market, is the cheapest at 13% below the national price. ## What we measured In September 2026 we collected Google Ads Keyword Planner prices for 20,000 US keywords, once for the whole country and again with location targeting for each of the 25 largest US states, giving 364,984 state keyword prices. For each state we kept the keywords that have a price both in that state and nationally, and compared the state's average cost per click with the national average for those same keywords. Cost per click is Google's estimate of the average price an advertiser pays for one click on an ad shown for that search. Because each state is compared with the national price of the same keywords, a state's percentage shows how much more or less a local advertiser pays for identical searches, not a difference in the mix of keywords. ## Colorado, Arizona and Florida pay the biggest premiums +24% is how much more a Google Ads click costs in Colorado than the national price of the same keywords. The expensive states are in the Mountain West and the Sun Belt. On the 14,167 keywords priced in Colorado, a click costs $13.05 against a national $10.49. Arizona pays $12.59 against $10.59 (+19%), Florida $11.85 against $10.72 (+11%) and Texas $11.86 against $10.97 (+8%). 12 of the 25 states pay more than the national price. State average CPC by state Colorado $13.05 Arizona $12.59 Florida $11.85 Texas $11.86 Washington $10.91 Georgia $11 Maryland $10.75 Missouri $10.6 Source: Suff Digital analysis of 364,984 keyword and state prices in the 25 largest US states · Google Ads Keyword Planner, September 2026 | State | State average CPC | National average (same keywords) | Difference | | --- | --- | --- | --- | | Colorado | $13.05 | $10.49 | +24.4% | | Arizona | $12.59 | $10.59 | +18.9% | | Florida | $11.85 | $10.72 | +10.6% | | Texas | $11.86 | $10.97 | +8.2% | | Washington | $10.91 | $10.50 | +4% | | Georgia | $11.00 | $10.58 | +3.9% | | Maryland | $10.75 | $10.37 | +3.7% | | Missouri | $10.60 | $10.40 | +1.9% | The gaps come from high-value keywords, such as injury law and home services, where local competition is intense. Within single industries the gaps are far larger than the state averages: plumbing clicks cost 115% more in Arizona than the national price, and personal injury law clicks cost 78% more in Louisiana. ## New York is the cheapest large state New York is the cheapest of the 25 states at $9.21 a click, 13.4% below the national price of the same keywords, and Wisconsin is next at $9.24, 8.9% below. Massachusetts, Ohio, Minnesota and Illinois each pay between 2% and 4% less than the national price. State average CPC by state New York $9.21 Wisconsin $9.24 Massachusetts $9.93 Ohio $10.14 Minnesota $9.84 Illinois $10.34 | State | State average CPC | Difference | | --- | --- | --- | | New York | $9.21 | -13.4% | | Wisconsin | $9.24 | -8.9% | | Massachusetts | $9.93 | -3.2% | | Ohio | $10.14 | -2.5% | | Minnesota | $9.84 | -2.2% | | Illinois | $10.34 | -2.1% | New York's low price surprises people who assume the biggest city makes for the most expensive ad market. A state price covers every search across the state, not just its largest city, and on the same keywords New York advertisers pay less than the national price. ## California costs about the same as the national average California, often assumed to be the most expensive ad market in the country, is almost exactly at the national price: $10.90 a click against $10.81 for the same keywords, a gap of 0.8%. Most states cluster near the national price, with 19 of the 25 within 4% of it. The outliers are the handful of Mountain West and Sun Belt states at the top of the list and New York and Wisconsin at the bottom. ## What this means for multi-location and regional advertisers Do not copy a national cost-per-click benchmark into a state budget. If you advertise in Colorado, Arizona or Florida, plan for noticeably higher prices, and check your own industry, because plumbing and legal keywords swing far more than the average. The same budget buys about a fifth fewer clicks in Colorado than the national price suggests. If you serve several states, let prices guide where the budget goes. When a lead is worth the same everywhere, cheaper states such as New York and Wisconsin deliver more of them per dollar, and separate campaigns or location bid adjustments per state let you act on that. A google ads agency (https://www.suffdigital.com/services/ppc/google-ads) that sets budgets from local click prices, not national averages, keeps your spend where it goes furthest. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Google Ads Clicks Cost 24% More in Colorado Than the National Average - Suff Digital

## Cite this study APA Suff Digital. (2026). Google Ads Clicks Cost 24% More in Colorado Than the National Average. https://www.suffdigital.com/resources/data-studies/google-ads-cpc-by-state Plain link Google Ads Clicks Cost 24% More in Colorado Than the National Average - Suff Digital - https://www.suffdigital.com/resources/data-studies/google-ads-cpc-by-state ## Frequently asked questions ### Which state has the most expensive Google Ads clicks? ### Which state has the cheapest Google Ads clicks? ### Is California more expensive for Google Ads? ### How much do Google Ads prices vary by state for plumbers? ## Related studies - PPC Personal Injury Lawyers Pay $195.73 per Google Ads Click vs $1.68 for Auto Dealers: https://www.suffdigital.com/resources/data-studies/google-ads-cost-per-click-industry - PPC Microsoft Ads Clicks Are Estimated to Cost 70% Less Than Google Ads on the Same Keywords: https://www.suffdigital.com/resources/data-studies/microsoft-ads-vs-google-ads-cpc - PPC Plumbers in Arizona Pay 115% More per Google Ads Click Than the National Price: https://www.suffdigital.com/resources/data-studies/plumbing-google-ads-cpc - PPC Personal Injury Google Ads Clicks Cost $195.73 on Average, and Louisiana Pays the Most: https://www.suffdigital.com/resources/data-studies/personal-injury-lawyer-google-ads-cpc ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/google-ads-cpc-by-state#article", "headline": "Google Ads Clicks Cost 24% More in Colorado Than the National Average", "description": "A Google Ads click in Colorado costs $13.05 on average, 24% more than the $10.49 national price for the same keywords, the highest premium of the 25 largest US states. 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A Google Ads click there costs $13.05 on average, 24% above the $10.49 national price of the same keywords (September 2026)." } }, { "@type": "Question", "name": "Which state has the cheapest Google Ads clicks?", "acceptedAnswer": { "@type": "Answer", "text": "Of the 25 largest US states, New York is cheapest at $9.21 per click, 13% below the national price of the same keywords." } }, { "@type": "Question", "name": "Is California more expensive for Google Ads?", "acceptedAnswer": { "@type": "Answer", "text": "No. A Google Ads click in California costs $10.90 on average against $10.81 nationally for the same keywords, a gap of under 1%." } }, { "@type": "Question", "name": "How much do Google Ads prices vary by state for plumbers?", "acceptedAnswer": { "@type": "Answer", "text": "Plumbing Google Ads clicks cost 115% more in Arizona than the national price of the same keywords." } } ] } ] } ] ```