--- title: "Google Ads Video Statistics: 9.9% of Ads vs 70.2% Text" url: https://www.suffdigital.com/resources/data-studies/google-ads-video-creative-share description: "Google Ads video statistics from 70,003 US ads: video makes up 9.9% of ads and plain text 70.2%, and two in three advertisers run no video. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-ads-video-creative-share&text=Video%20Makes%20Up%209.9%25%20of%20Google%20Ads%20vs%2070.2%25%20for%20Plain%20Text%20Ads Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-ads-video-creative-share Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-ads-video-creative-share Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-ads-video-creative-share&title=Video%20Makes%20Up%209.9%25%20of%20Google%20Ads%20vs%2070.2%25%20for%20Plain%20Text%20Ads Video accounts for **9.9%** of the ads US businesses run on Google, while plain text ads still make up 70.2%. Two in three Google advertisers have no video ad at all, and the advertisers with the largest ad libraries are more than twice as likely to use video as the rest. Analysis of 70,003 ads from 5,919 US advertisers · Google Ads Transparency Center, September 23, 2026 ## Key Findings 1. 1. Video makes up **9.9%** of Google ads, against 19.9% for image ads and 70.2% for plain text ads. Copy stat 2. 2. **32.1%** of Google advertisers run at least one video ad, and 45.8% run text ads only. Copy stat 3. 3. **61.5%** of Google advertisers with more than 40 ads on file run video, against 28.1% of advertisers with 40 or fewer. Copy stat 4. 4. A video ad on Google stays live for a median of **76 days**, against 370 days for a text ad. Copy stat 5. 5. Google advertisers that use video have been advertising for a median of **388 days**, close to the 419 days of those without video. Copy stat ## Summary Search for a plumber, a lawyer or accounting software on Google and the ads you see are lines of text: a headline, a link and a sentence or two. Google has offered video placements on YouTube and across its network for years, yet most of the ads businesses actually run are still text. Ad format matters because each one reaches people at a different moment. Text ads answer a search someone has just typed. Image and video ads appear on YouTube, in apps and across websites, where they reach people before they search. An advertiser with only text ads can meet demand but cannot create it. Most advertisers stop at text. Video makes up **9.9%** of Google ads, image ads 19.9% and plain text ads 70.2%. 32.1% of advertisers run at least one video ad, so two in three have none, and 45.8% run nothing but text. ## What we measured Google's Ads Transparency Center is a public database of verified advertisers and the ads they have shown. On September 23, 2026 we collected 70,003 ads from 5,919 US advertisers found through search keywords. Every ad carries a format label, text, image or video, and the first and last date it was shown. We counted formats across all ads and per advertiser, compared how long each format stays live, and split advertisers by the size of their ad library: more than 40 ads on file, or 40 or fewer. An ad's life is the time between the first and last day it was shown. The advertiser-weighted share counts each advertiser equally, so a few very large accounts cannot dominate the result. ## Seven in ten Google ads are plain text 70.2% of Google ads are plain text ads. Text leads by a wide margin: 49,177 text ads against 13,918 image ads and 6,908 video ads. Images are about one in five ads and video about one in ten. Counting each advertiser equally barely changes the picture: text rises to 73.2% and video slips to 9.2%, so the pattern is not driven by a few large accounts. Share of ads by format Text 70.2% Image 19.9% Video 9.9% Source: Suff Digital analysis of 70,003 ads from 5,919 US advertisers · Google Ads Transparency Center, September 23, 2026 | Format | Share of ads | Share, each advertiser counted equally | | --- | --- | --- | | Text | 70.2% | 73.2% | | Image | 19.9% | 18% | | Video | 9.9% | 9.2% | By advertiser, 32.1% run at least one video ad and 45.8% run text ads only, with no image or video at all. For almost half of Google advertisers, advertising on Google means search ads and nothing else. ## Video ads turn over fastest Formats differ sharply in how long they stay live. The median text ad runs for 370 days between the first and last day it is shown. Image ads run for 92 days and video ads for 76, less than a quarter of the life of a text ad. Median days live by format Text 370 Image 92 Video 76 | Format | Median days live | Average days live | | --- | --- | --- | | Text | 370 | 498 | | Image | 92 | 235 | | Video | 76 | 172 | That fits how the formats are used. A search text ad can run for a year with small edits to its wording. Video and display ads are tied to campaigns, seasons and offers, and they wear out as the same people see them again and again, so advertisers replace them far more often. Running video means producing new video regularly, which is one reason fewer advertisers take it on. ## Big advertisers are twice as likely to use video Video use tracks the size of an advertiser's ad library. Among the 712 advertisers with more than 40 ads on file, 61.5% run video. Among advertisers with 40 or fewer, the rate is 28.1%, less than half. Large accounts have the budgets to produce video and the campaigns on YouTube and across Google's network where it runs. Video users are not simply newer advertisers. Among advertisers with a complete ad history, those with a video ad have been advertising for a median of 388 days, close to the 419 days of those without one. What separates video users is the size of their advertising program, not how long they have been at it. ## What this means for advertisers planning creative If you only run search text ads, you are in the majority, and that is also the opportunity. Two in three advertisers have no video, so a business that adds it reaches people on YouTube and across Google's network with far less competition from its direct rivals. Short, simple videos shot on a phone work for YouTube and for Google's automated campaign types that mix formats. Budget for a steady supply of new video rather than one polished spot. With a median life of 76 days against 370 for text, video needs fresh cuts every few months to keep performing. A youtube advertising agency (https://www.suffdigital.com/services/ppc/youtube-ads) can plan that production schedule alongside your search campaigns so both formats support each other. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Video Makes Up 9.9% of Google Ads vs 70.2% for Plain Text Ads - Suff Digital

## Cite this study APA Suff Digital. (2026). Video Makes Up 9.9% of Google Ads vs 70.2% for Plain Text Ads. https://www.suffdigital.com/resources/data-studies/google-ads-video-creative-share Plain link Video Makes Up 9.9% of Google Ads vs 70.2% for Plain Text Ads - Suff Digital - https://www.suffdigital.com/resources/data-studies/google-ads-video-creative-share ## Frequently asked questions ### What share of Google Ads are video? ### How many Google advertisers use video ads? ### How long do Google video ads run? ### Do bigger advertisers use more video on Google? ## Related studies - PPC 53.9% of Google Advertisers Have Been Running Ads for a Year or More vs 9.1% Under a Month: https://www.suffdigital.com/resources/data-studies/google-advertisers-active-span - PPC State Farm Has 100,000 Google Ads on File vs 6 for the Typical US Advertiser: https://www.suffdigital.com/resources/data-studies/most-active-google-advertisers-ad-count - PPC 83% of Top Search Ads Show Sitelinks vs 29% With a Number in the Headline: https://www.suffdigital.com/resources/data-studies/what-top-search-ads-do - PPC Accounting Google Searches Jump 14 Times From November to February: https://www.suffdigital.com/resources/data-studies/accounting-tax-google-ads-cpc ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/google-ads-video-creative-share#article", "headline": "Video Makes Up 9.9% of Google Ads vs 70.2% for Plain Text Ads", "description": "Video accounts for 9.9% of the ads US businesses run on Google, while plain text ads still make up 70.2%. 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