--- title: "Google Business Profile Hours: 29.9% of Profiles List None" url: https://www.suffdigital.com/resources/data-studies/google-business-profile-missing-hours description: "Google Business Profile hours are missing from 29.9% of US profiles, rising to 67.7% of unclaimed profiles that no owner controls. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-business-profile-missing-hours&text=29.9%25%20of%20Google%20Business%20Profiles%20Don%27t%20List%20Opening%20Hours Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-business-profile-missing-hours Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-business-profile-missing-hours Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-business-profile-missing-hours&title=29.9%25%20of%20Google%20Business%20Profiles%20Don%27t%20List%20Opening%20Hours **29.9%** of US Google Business Profiles show no opening hours, so a customer checking whether the business is open gets no answer. For unclaimed profiles, the listings no owner has taken control of, the rate is 67.7%. Analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026 ## Key Findings 1. 1. **29.9%** of US Google Business Profiles do not list opening hours. Copy stat 2. 2. **67.7%** of unclaimed Google Business Profiles have no opening hours, against 17.2% of claimed profiles. Copy stat 3. 3. **62.4%** of Google Business Profiles with no reviews lack opening hours, against 11.9% of profiles with 100 or more reviews. Copy stat 4. 4. Google Business Profiles without a website are missing opening hours **55.7%** of the time, against 20.4% for profiles that link a website. Copy stat 5. 5. Only **6.6%** of garage door company Google Business Profiles are missing opening hours, against 49.3% of dentist profiles and 52.1% of medical practice profiles. Copy stat ## Summary It is early on a Saturday morning and a pipe is leaking under the sink. The homeowner searches Google for a plumber and checks the first listing: no hours. The second says "Open 24 hours". The second one gets the call, whatever the first one's actual schedule is. "Is it open now?" is one of the first things a customer checks on a Google Business Profile, the free listing that shows a business's details in Google Search and Maps. The answer decides whether they call, drive over or move to the next listing. A profile without hours leaves that question open, and a customer in a hurry will not wait to find out. **29.9%** of Google Business Profiles do not list opening hours, almost one in three. Most of the gap comes from profiles nobody manages: 67.7% of unclaimed profiles have no hours, against 17.2% of claimed ones. Once an owner takes control of a listing, hours are usually among the first fields filled in. ## What we measured On September 23, 2026 we analysed 23,164 US Google Business Profiles across 54 business categories, from churches and dentists to HVAC companies and garage door companies, and checked the weekly opening hours on each. We compared the share of profiles with no hours by claim status, website, number of reviews and category. A profile lists opening hours when at least one day of the week shows an opening and a closing time. A profile is claimed when the owner has verified it with Google and can edit it; unclaimed profiles are ones no owner has taken over. Google shows check-in and check-out times for hotels rather than opening hours, so the overall figure covers the other 53 categories. ## Unclaimed profiles are the main gap 67.7% of unclaimed Google Business Profiles have no opening hours. Claimed profiles are missing hours 17.2% of the time, so an unclaimed profile is almost four times as likely to leave the field empty. That makes sense: only an owner can add or correct hours, and an unclaimed profile has no owner looking after it. Across all 29.9% of profiles without hours, the pattern is the same. The businesses missing hours are not choosing to hide them; for the most part, nobody has ever opened the listing to fill them in. ## Profiles with few reviews and no website skip hours Missing hours go with every other sign of an unmanaged profile. 62.4% of profiles with no reviews lack hours, against 39.8% of profiles with 1 to 9 reviews and 11.9% of profiles with 100 or more. Missing opening hours by lifetime Google reviews 0 62.4% 1 to 9 39.8% 10 to 49 19.3% 50 to 99 13.3% 100 or more 11.9% Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026 Websites tell the same story. Profiles with no website are missing hours 55.7% of the time, against 20.4% of profiles that link a site. The empty fields cluster: a profile without hours is often also without a website, a description and reviews. To a customer comparing three listings on a phone, that profile looks closed or abandoned, even when the business is open and busy. ## Professional services skip hours most, home services least Churches (57.7%), medical practices (52.1%), wedding venues (50.2%), dentists (49.3%) and lawyers (48.6%) are the categories most likely to leave hours blank. Many of these profiles are also unclaimed: 55.2% of dentist profiles and 47.1% of lawyer profiles have no owner managing them. Missing opening hours by category Church 57.7% Medical practice 52.1% Wedding venue 50.2% Dentist 49.3% Lawyer 48.6% Optometrist 48.2% Chiropractor 45.6% Accountant 40.5% Cleaning 17% Med spa 16.6% Roofer 14% Pest control 10.6% HVAC 7.4% Garage door 6.6% Home service trades are the most complete. Only 6.6% of garage door companies and 7.4% of HVAC companies are missing hours. Their customers often call with an urgent problem, and these businesses have learned that "Open now" or "Open 24 hours" on the listing wins the call. Appointment-based practices, by contrast, often assume patients will phone ahead, and leave the listing blank. ## What this means for local business owners Search for your business on Google Maps and check what a customer sees. If hours are missing, claim the profile if you have not, and add them. Add holiday hours before each holiday, and use special hours for closures, so customers do not arrive at a locked door. Appointment-only businesses should still list hours, the times the office answers the phone or sees patients. An empty field tells a customer nothing, and in dental, legal and medical searches about half your competitors leave it empty, so filling it in sets you apart. While you are there, fill in the fields that travel with hours: website, description and photos. Our local seo packages (https://www.suffdigital.com/seo/local-seo-services) keep Google Business Profile details, including hours, current for every location. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: 29.9% of Google Business Profiles Don't List Opening Hours - Suff Digital

## Cite this study APA Suff Digital. (2026). 29.9% of Google Business Profiles Don't List Opening Hours. https://www.suffdigital.com/resources/data-studies/google-business-profile-missing-hours Plain link 29.9% of Google Business Profiles Don't List Opening Hours - Suff Digital - https://www.suffdigital.com/resources/data-studies/google-business-profile-missing-hours ## Frequently asked questions ### How many Google Business Profiles are missing opening hours? ### Are unclaimed Google listings missing opening hours? ### Which businesses are best at listing hours on Google? ### Which businesses most often leave opening hours off Google? ## Related studies - Local SEO 28% of Local Businesses Haven't Claimed Their Google Business Profile: https://www.suffdigital.com/resources/data-studies/unclaimed-google-business-profiles - Local SEO 42.8% of Google Business Profiles Have No Business Description: https://www.suffdigital.com/resources/data-studies/google-business-profile-no-description - Local SEO 31% of Google Business Profiles Don't Link to a Website: https://www.suffdigital.com/resources/data-studies/google-business-profiles-without-website - Local SEO 54.2% of Local Businesses Use Only One Google Business Category: https://www.suffdigital.com/resources/data-studies/google-business-profile-categories ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/google-business-profile-missing-hours#article", "headline": "29.9% of Google Business Profiles Don't List Opening Hours", "description": "29.9% of US Google Business Profiles show no opening hours, so a customer checking whether the business is open gets no answer. For unclaimed profiles, the listings no owner has taken control of, the rate is 67.7%.", "image": [ "https://www.suffdigital.com/images/suff-digital-share-16x9.jpg" ], "url": "https://www.suffdigital.com/resources/data-studies/google-business-profile-missing-hours", "datePublished": "2026-09-24", "dateModified": "2026-09-24", "author": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO", "url": "https://www.suffdigital.com/who-we-are" }, "publisher": { "@id": "https://www.suffdigital.com/#organization" }, "mainEntityOfPage": { "@id": "https://www.suffdigital.com/resources/data-studies/google-business-profile-missing-hours", "@type": "WebPage" }, "isPartOf": { "@id": "https://www.suffdigital.com/#website" } }, { "@type": "BreadcrumbList", "@id": "https://www.suffdigital.com/resources/data-studies/google-business-profile-missing-hours#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.suffdigital.com/" }, { "@type": "ListItem", "position": 2, "name": "Resources", "item": "https://www.suffdigital.com/resources" }, { "@type": "ListItem", "position": 3, "name": "Data Studies", "item": "https://www.suffdigital.com/resources/data-studies" }, { "@type": "ListItem", "position": 4, "name": "29.9% of Google Business Profiles Don't List Opening Hours" } ] }, { "@type": "Dataset", "@id": "https://www.suffdigital.com/resources/data-studies/google-business-profile-missing-hours#dataset", "name": "29.9% of Google Business Profiles Don't List Opening Hours", "description": "29.9% of US Google Business Profiles show no opening hours, so a customer checking whether the business is open gets no answer. For unclaimed profiles, the listings no owner has taken control of, the rate is 67.7%.", "url": "https://www.suffdigital.com/resources/data-studies/google-business-profile-missing-hours", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google Business Profiles" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/google-business-profile-missing-hours#faq", "mainEntity": [ { "@type": "Question", "name": "How many Google Business Profiles are missing opening hours?", "acceptedAnswer": { "@type": "Answer", "text": "29.9% of US Google Business Profiles do not list opening hours (September 2026). Hotels show check-in times rather than opening hours." } }, { "@type": "Question", "name": "Are unclaimed Google listings missing opening hours?", "acceptedAnswer": { "@type": "Answer", "text": "Usually. 67.7% of unclaimed Google Business Profiles have no opening hours, against 17.2% of claimed profiles." } }, { "@type": "Question", "name": "Which businesses are best at listing hours on Google?", "acceptedAnswer": { "@type": "Answer", "text": "Home service trades. Only 6.6% of garage door company and 7.4% of HVAC company Google Business Profiles are missing opening hours." } }, { "@type": "Question", "name": "Which businesses most often leave opening hours off Google?", "acceptedAnswer": { "@type": "Answer", "text": "Churches (57.7%), medical practices (52.1%) and dentists (49.3%) are the most likely to have no opening hours on their Google Business Profile." } } ] } ] } ] ```