--- title: "Google Review Statistics: 47.1% of Businesses Have Under 10" url: https://www.suffdigital.com/resources/data-studies/google-reviews-per-local-business description: "Google review statistics from 23,164 profiles: 47.1% of local businesses have fewer than 10 reviews, 20% have none, and the median is 12. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-reviews-per-local-business&text=47.1%25%20of%20Local%20Businesses%20Have%20Fewer%20Than%2010%20Google%20Reviews Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-reviews-per-local-business Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-reviews-per-local-business Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-reviews-per-local-business&title=47.1%25%20of%20Local%20Businesses%20Have%20Fewer%20Than%2010%20Google%20Reviews **47.1%** of US local businesses have fewer than 10 Google reviews, and one in five has none at all. The median business has 12 reviews, so a steady trickle of honest reviews is enough to stand out in most categories. Analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026 ## Key Findings 1. 1. **47.1%** of US local businesses have fewer than 10 Google reviews. Copy stat 2. 2. **20%** of Google Business Profiles have zero reviews, and another 27.1% have between 1 and 9. Copy stat 3. 3. The median local business has **12** Google reviews, while the average is 134, pulled up by the 2.7% of businesses with 1,000 or more. Copy stat 4. 4. Claimed Google Business Profiles have a median of **28** reviews, against 1 for unclaimed profiles, and 81.4% of unclaimed profiles have fewer than 10. Copy stat 5. 5. **89.8%** of SaaS company Google Business Profiles have fewer than 10 reviews, against 11.2% of restaurant profiles. Copy stat ## Summary A customer searches Google Maps for an accountant and gets three results: one firm with more than a hundred reviews and two with a handful each. The first firm looks established and trusted; the other two look like they might have closed. Most local businesses are one of the two. Google reviews are the public record of what customers thought of you, shown on your Google Business Profile, the free listing that appears in Google Search and Maps. They sit right next to your name when someone is choosing who to call, and a business with few reviews asks each new customer to take a chance on it. **47.1%** of local businesses have fewer than 10 Google reviews, and 20% have none. The median business has 12. That is a problem for the businesses at the bottom and an opening for everyone else: in most categories, a business that collects a few dozen honest reviews is already ahead of the typical competitor. ## What we measured On September 23, 2026 we collected 23,164 US Google Business Profiles across 54 business categories, from accountants and dentists to restaurants, hotels and tattoo shops, and recorded the number of Google reviews on each. We report the share of businesses with fewer than 10 reviews and with none, the median and average number of reviews, and the same figures by category and by whether the owner has claimed the profile. A Google Business Profile is the listing that shows a business's reviews, star rating, hours and contact details in Google Search and Maps. A profile is claimed when the owner has verified it with Google and can edit it; an unclaimed profile is one Google created that no owner has taken over. The median is the middle business: half have more reviews, half have fewer. ## One in five Google Business Profiles has no reviews 20% of Google Business Profiles have zero reviews. Another 27.1% have between 1 and 9, which brings the share of local businesses under 10 reviews to 47.1%, almost half. At the other end, 21.5% have 100 or more reviews and 2.7% have 1,000 or more. Share of businesses by google reviews on the profile 0 20% 1 to 9 27.1% 10 to 19 9.1% 20 to 49 12.9% 50 to 99 9.4% 100 to 499 15.6% 500 to 999 3.3% 1,000 or more 2.7% Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026 That small group at the top distorts the average. The average local business has 134 Google reviews, but the median has 12, so the average is more than ten times what a typical business has. If you compare yourself with "the average business", you are comparing yourself with a figure almost nobody reaches. The median is the honest benchmark, and it is low. ## Unclaimed profiles have a median of one review 28% of Google Business Profiles are unclaimed, and those profiles barely collect reviews: their median is 1, and 81.4% of them have fewer than 10. Claimed profiles have a median of 28 reviews. The link runs both ways. An owner who claims the listing can reply to reviews, add photos and share the review link with customers, so claimed profiles are the ones that get reviews asked for. And a busy business that already gets reviews has more reason to claim its listing. Either way, an unclaimed profile is a sign that nobody is managing how the business looks on Google. ## B2B and professional services have the fewest reviews The thinnest review profiles belong to businesses whose customers rarely think to leave a public review, or where the business never asks. 89.8% of SaaS companies have fewer than 10 Google reviews, and 56.6% have none. Financial advisors are close behind, with 85.5% under 10 and 64.1% at zero. Manufacturers and accountants have a median of 1 review. Under 10 reviews by category SaaS 89.8% Financial advisor 85.5% Manufacturing 79.1% Nonprofit 75.5% Accountant 74.8% General contractor 74.4% Lawyer 68.2% Dentist 62.1% | Category | Under 10 reviews | Zero reviews | Median reviews | | --- | --- | --- | --- | | SaaS | 89.8% | 56.6% | 0 | | Financial advisor | 85.5% | 64.1% | 0 | | Manufacturing | 79.1% | 40.6% | 1 | | Nonprofit | 75.5% | 39.6% | 2 | | Accountant | 74.8% | 37.7% | 1 | | General contractor | 74.4% | 22.2% | 3 | | Lawyer | 68.2% | 28.1% | 3 | | Dentist | 62.1% | 39.4% | 2 | For these businesses, a handful of reviews is enough to lead the category. A lawyer or dentist with ten reviews already has more than most of their competitors, because 68.2% of lawyers and 62.1% of dentists sit below that line. ## Restaurants and hotels collect reviews without asking Consumer businesses with frequent walk-in visits sit at the other end. The median restaurant has 214 Google reviews, only 11.2% of restaurants have fewer than 10, and just 3% have none. Hotels are close behind at a median of 213. Their customers visit often, open Google Maps to find them, and leave reviews without being asked. Under 10 reviews by category Restaurant 11.2% Beauty store 14.2% Nail salon 18.8% Mattress store 19.8% Tattoo shop 20.8% Hotel 22.4% Pet groomer 23% | Category | Under 10 reviews | Median reviews | | --- | --- | --- | | Restaurant | 11.2% | 214 | | Beauty store | 14.2% | 70 | | Nail salon | 18.8% | 68 | | Mattress store | 19.8% | 116 | | Tattoo shop | 20.8% | 51 | | Hotel | 22.4% | 213 | | Pet groomer | 23% | 45 | Home service trades sit in between: the median plumber has 10 Google reviews, HVAC companies 16 and roofers 9. These businesses do visible work in customers' homes, often in a stressful moment, yet most leave reviews to chance. ## What this means for local business owners Compare yourself with your category, not the average. A dentist with a few dozen reviews is ahead of most dentists; a restaurant with the same count is far behind. Look up the three or four competitors that appear next to you on Google Maps, note their review counts, and set a target just above them. Claim your Google Business Profile first if you have not. Unclaimed profiles have a median of one review, and until you claim yours you cannot reply to reviews or manage what customers see. Then build the review request into the job: the categories with the fewest reviews are the ones where nobody asks, such as the accountant who files a return or the lawyer who closes a case. A short text or email with a direct review link after each finished job is the simplest fix. Keep it steady rather than in bursts, so your profile always shows recent reviews. Our local seo packages (https://www.suffdigital.com/seo/local-seo-services) include review programs and Google Business Profile management for local businesses. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: 47.1% of Local Businesses Have Fewer Than 10 Google Reviews - Suff Digital

## Cite this study APA Suff Digital. (2026). 47.1% of Local Businesses Have Fewer Than 10 Google Reviews. https://www.suffdigital.com/resources/data-studies/google-reviews-per-local-business Plain link 47.1% of Local Businesses Have Fewer Than 10 Google Reviews - Suff Digital - https://www.suffdigital.com/resources/data-studies/google-reviews-per-local-business ## Frequently asked questions ### How many Google reviews does a typical local business have? ### What share of local businesses have no Google reviews? ### Which businesses have the most Google reviews? ### Which businesses have the fewest Google reviews? ### Do claimed Google Business Profiles have more reviews? ## Related studies - Local SEO 32.4% of Local Businesses With Google Reviews Have a Perfect 5-Star Rating: https://www.suffdigital.com/resources/data-studies/average-google-star-rating-local-business - Local SEO 28% of Local Businesses Haven't Claimed Their Google Business Profile: https://www.suffdigital.com/resources/data-studies/unclaimed-google-business-profiles - Local SEO 81.7% of Local Businesses With Under 10 Google Reviews Never Reply vs 20.5% With 200+: https://www.suffdigital.com/resources/data-studies/google-review-reply-rates - Local SEO 77.5% of Electricians Have Fewer Than 20 Google Reviews vs 58.2% of Local Businesses: https://www.suffdigital.com/resources/data-studies/electricians-google-reviews-study ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/google-reviews-per-local-business#article", "headline": "47.1% of Local Businesses Have Fewer Than 10 Google Reviews", "description": "47.1% of US local businesses have fewer than 10 Google reviews, and one in five has none at all. 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The median business has 12 reviews, so a steady trickle of honest reviews is enough to stand out in most categories.", "url": "https://www.suffdigital.com/resources/data-studies/google-reviews-per-local-business", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google Business Profiles" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/google-reviews-per-local-business#faq", "mainEntity": [ { "@type": "Question", "name": "How many Google reviews does a typical local business have?", "acceptedAnswer": { "@type": "Answer", "text": "The median US local business has 12 Google reviews (September 2026). The average is 134, pulled up by the 2.7% of businesses with 1,000 or more reviews." } }, { "@type": "Question", "name": "What share of local businesses have no Google reviews?", "acceptedAnswer": { "@type": "Answer", "text": "20% of US Google Business Profiles have zero reviews, and 47.1% have fewer than 10. Among financial advisors, 64.1% have no Google reviews." } }, { "@type": "Question", "name": "Which businesses have the most Google reviews?", "acceptedAnswer": { "@type": "Answer", "text": "Restaurants and hotels, with median counts of 214 and 213 Google reviews. Only 11.2% of restaurants have fewer than 10 Google reviews." } }, { "@type": "Question", "name": "Which businesses have the fewest Google reviews?", "acceptedAnswer": { "@type": "Answer", "text": "B2B and professional services. 89.8% of SaaS companies and 85.5% of financial advisors have fewer than 10 Google reviews, and manufacturers and accountants have a median of one." } }, { "@type": "Question", "name": "Do claimed Google Business Profiles have more reviews?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Claimed Google Business Profiles have a median of 28 reviews, against 1 for unclaimed profiles, and 81.4% of unclaimed profiles have fewer than 10 reviews." } } ] } ] } ] ```