--- title: "Google vs Bing: Same #1 Page for Only 16.5% of Searches" url: https://www.suffdigital.com/resources/data-studies/google-vs-bing-top-result description: "Google vs Bing results rarely match: the two rank the same page first for 16.5% of searches and a different website entirely for 64.9%. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-vs-bing-top-result&text=Google%20and%20Bing%20Put%20the%20Same%20Page%20at%20%231%20for%20Only%2016.5%25%20of%20Searches Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-vs-bing-top-result Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-vs-bing-top-result Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fgoogle-vs-bing-top-result&title=Google%20and%20Bing%20Put%20the%20Same%20Page%20at%20%231%20for%20Only%2016.5%25%20of%20Searches Google and Bing rank the same page first for only **16.5%** of searches, so for 83.5% of searches the two engines send the top spot to different pages, and for 64.9% to different websites entirely. Analysis of 2,016 US keywords on Google and Bing · Google and Bing search results, September 2026 ## Key Findings 1. 1. For **83.5%** of searches, Google and Bing rank a different page #1, so the first result a searcher sees depends on which engine they use. Copy stat 2. 2. Google and Bing put a different website at #1 for **64.9%** of searches, not just a different page from the same site. Copy stat 3. 3. The same website holds the #1 spot on both Google and Bing for **35.1%** of searches, about one in three. Copy stat 4. 4. For **18.6%** of searches, Google and Bing pick the same website for #1 but rank a different page from it, more often than they agree on the exact page. Copy stat 5. 5. A business ranking #1 on Google holds the same #1 position on Bing for only **16.5%** of searches. Copy stat ## Summary A marketing manager sees her company's service page sitting at #1 on Google for its most important search and reports the win. Nobody checks Bing, which answers the same question for the people using Microsoft Edge, Windows search and the other tools that draw on Bing's results. Five times in six, Bing is showing a different page first. Google handles most searches, but Bing is not a rounding error for a business: it is the default engine on Windows computers and in Edge, and its results feed other search and AI tools. If a business assumes its Google ranking carries over, it has no idea what a large group of searchers sees first. It rarely carries over. Google and Bing rank the same page first only **16.5%** of the time. They agree on the website 35.1% of the time, so for 64.9% of searches the two engines hand the top spot to different companies altogether. ## What we measured In September 2026 we collected the #1 organic result on Google and on Bing, US desktop, for 2,016 business keywords from industries including insurance, banking, plumbing, real estate and senior care, each with a #1 Bing result that matched the search, meaning its title contained at least one of the search's words. Organic results are the regular listings, not ads. A search counts as the same page when both engines rank the identical web address first. It counts as the same website when the #1 results come from the same domain, such as two different pages on the same insurer's site. ## Google and Bing rarely agree on the top page 16.5% of searches get the same #1 page on Google and Bing. For the other 83.5%, a searcher sees a different first result depending on which engine they use. The top position takes the largest share of clicks on any results page, so a page that wins it on one engine and not the other gets very different traffic from each. The two engines build their rankings independently. They crawl the web separately, keep their own indexes and weigh signals such as links, content and freshness in their own way. The result is that two sets of rankings for the same words rarely line up, even when both engines find a relevant answer. ## Two times in three, a different website wins 64.9% of searches get a #1 result from a different website on Google than on Bing. The same website holds the top spot on both engines for 35.1% of searches, about one in three. For the rest, a different company, publisher or directory takes first place on each engine. For a business, that means the competitor it sees above it on Google may not be the one it faces on Bing, and a website that never appears first on Google can own the top spot on Bing. Share of searches Same #1 page on Google and Bing 16.5% Same #1 website on Google and Bing 35.1% Different #1 page 83.5% Different #1 website 64.9% Source: Suff Digital analysis of 2,016 US keywords on Google and Bing · Google and Bing search results, September 2026 ## When the website matches, the page often does not For 18.6% of searches, Google and Bing rank the same website first but choose a different page from it. That is more often than the engines agree on the exact page. A national insurer might rank its quote page first on Google and its product guide first on Bing for the same search. For a business, this is the easiest gap to close. The engines already trust the website; they disagree about which page answers the search best. A page built clearly for one search, with the keyword in its title and heading and no rival page on the same site covering the same topic, gives both engines the same obvious choice. ## What this means for businesses and marketers Check your most valuable searches on Bing directly instead of assuming your Google rankings carry over. Verify your site in Bing Webmaster Tools, which is free, submit your sitemap there and look at which of your pages Bing ranks for your key terms. Where Bing ranks a different page from your site than Google does, merge or clearly separate the competing pages so one page owns each search. Google still deserves most of the effort for most businesses, but a quarterly Bing check costs little and shows you a second set of competitors. An seo consultant (https://www.suffdigital.com/seo/seo-consulting-services) can add Bing to your ranking reports so both engines are measured side by side. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Google and Bing Put the Same Page at #1 for Only 16.5% of Searches - Suff Digital

## Cite this study APA Suff Digital. (2026). Google and Bing Put the Same Page at #1 for Only 16.5% of Searches. https://www.suffdigital.com/resources/data-studies/google-vs-bing-top-result Plain link Google and Bing Put the Same Page at #1 for Only 16.5% of Searches - Suff Digital - https://www.suffdigital.com/resources/data-studies/google-vs-bing-top-result ## Frequently asked questions ### How often do Google and Bing agree on the top result? ### Does ranking #1 on Google mean ranking #1 on Bing? ### Why do Google and Bing rank different pages first? ### Should businesses check their Bing rankings? ## Related studies - SEO Google Shows a Different Top 3 on Mobile and Desktop for 50% of Searches: https://www.suffdigital.com/resources/data-studies/mobile-vs-desktop-google-rankings - SEO Just 100 Websites Hold 37% of Google's Top 10 Results: https://www.suffdigital.com/resources/data-studies/top-100-domains-google-share - SEO Featured Snippets Appear on 0.1% of Google Desktop Searches vs 57.6% for AI Overviews: https://www.suffdigital.com/resources/data-studies/featured-snippets-rate-2026 - SEO 59% of Business Searches on Google Come From People Looking to Buy: https://www.suffdigital.com/resources/data-studies/search-intent-buying-share ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", 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"2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google and Bing organic search results, US desktop" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/google-vs-bing-top-result#faq", "mainEntity": [ { "@type": "Question", "name": "How often do Google and Bing agree on the top result?", "acceptedAnswer": { "@type": "Answer", "text": "Google and Bing rank the same page #1 for only 16.5% of searches, and the same website #1 for 35.1% of searches." } }, { "@type": "Question", "name": "Does ranking #1 on Google mean ranking #1 on Bing?", "acceptedAnswer": { "@type": "Answer", "text": "Rarely. For 83.5% of searches, Google and Bing put a different page in the #1 spot, and for 64.9% a different website." } }, { "@type": "Question", "name": "Why do Google and Bing rank different pages first?", "acceptedAnswer": { "@type": "Answer", "text": "The two engines crawl, index and rank the web independently. For 18.6% of searches they even pick the same website for #1 but rank a different page from it." } }, { "@type": "Question", "name": "Should businesses check their Bing rankings?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Because Google and Bing agree on the #1 page for only 16.5% of searches, a Google ranking report says little about what Bing users see first." } } ] } ] } ] ```