--- title: "Hair Salon Website Statistics: 74.3% Have No Tap-to-Call" url: https://www.suffdigital.com/resources/data-studies/hair-salon-online-booking-rate description: "Hair salon website statistics from 459 US salons: 74.3% have no tap-to-call link, while 69.2% let clients book online. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fhair-salon-online-booking-rate&text=74.3%25%20of%20Hair%20Salon%20Websites%20Have%20No%20Tap-to-Call%20Link%20as%20Online%20Booking%20Takes%20Over Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fhair-salon-online-booking-rate Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fhair-salon-online-booking-rate Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fhair-salon-online-booking-rate&title=74.3%25%20of%20Hair%20Salon%20Websites%20Have%20No%20Tap-to-Call%20Link%20as%20Online%20Booking%20Takes%20Over **74.3%** of US hair salon websites have no tap-to-call link, a phone number that dials when tapped on a mobile phone, even though 69.2% let clients book online. Salons have made booking easy for clients who know what they want, and harder for those who want to ask first. Analysis of 459 US hair salon websites · hair salon websites listed on Google Business Profiles, September 2026 ## Key Findings 1. 1. **74.3%** of hair salon websites have no tap-to-call link; 25.7% have one. Copy stat 2. 2. **69.2%** of hair salon websites let clients book online through a booking tool or a Book Now button, making online booking the standard for salons. Copy stat 3. 3. **54.7%** of hair salon websites offer online booking with no tap-to-call link, while 7.2% offer tap-to-call with no online booking. Copy stat 4. 4. **2%** of hair salon websites run a live chat widget and 12.4% have a contact form with three or more fields. Copy stat 5. 5. **17%** of hair salon websites offer none of the four direct routes to the salon: online booking, tap-to-call, a contact form or live chat. Copy stat ## Summary A client wants a color correction before a wedding and has questions: how long will it take, what will it cost, can a stylist fit it in on Friday? She opens the salon's website on her phone and finds a Book Now button leading to a menu of services and time slots. There is no number she can tap to ask. She books a standard color appointment and hopes it is the right one, or she leaves. Online booking fits hair salons well: most services have a set length, clients rebook every few weeks, and a booking tool fills the chairs while stylists are working. But some clients, especially new ones and those booking bigger services, want to talk to someone first. A tap-to-call link is how a salon serves them from a phone in one tap. Most salons have picked one route. **74.3%** of hair salon websites have no tap-to-call link, while 69.2% take bookings online. 54.7% offer online booking with no tap-to-call link at all, so for most salons the booking tool is the only fast way in. ## What we measured In September 2026 we checked the websites of 459 US hair salons listed on Google Business Profiles, looking at each homepage and up to two linked pages. On every site we recorded whether a visitor could book online, call with one tap, fill in a contact form or start a live chat, whether the site showed reviews or testimonials, and which platform it was built on. We measured online booking on the 399 sites not built on Squarespace. A site offers online booking when it uses a booking tool such as Vagaro, Booksy, Mindbody, Square Appointments or Schedulicity, or shows a Book Now, Book Online, Schedule Online or Request an Appointment button or link. A tap-to-call link is a phone number coded so that tapping it on a phone starts the call. A contact form counts when it has three or more fields to fill in, which leaves out search bars and newsletter boxes. ## Three in four hair salon websites have no tap-to-call link 74.3% of hair salon websites have no tap-to-call link. 25.7% of hair salon websites have a tap-to-call link, far below the 69.2% that take online bookings. 18.5% offer both, and 7.2% offer a phone link with no online booking, so the phone has become the secondary route. For a salon, that is a choice with a cost: a new client asking about a color correction, a price or a same-day slot has no quick way to ask from a phone. Share of hair salon websites by how clients can act Online booking with no tap-to-call link 54.7% Tap-to-call link 25.7% Reviews or testimonials 20% Online booking and tap-to-call 18.5% Contact form with 3 or more fields 12.4% Live chat widget 2% Source: Suff Digital analysis of 459 US hair salon websites · hair salon websites listed on Google Business Profiles, September 2026 The other routes are thin too. 12.4% of hair salon websites have a contact form with three or more fields, 2% run live chat and 20% show reviews or testimonials. At the far end, 17% of hair salon websites offer none of the four direct routes: no booking, no tap-to-call link, no contact form and no chat. ## Online booking is the norm for hair salons 69.2% of hair salon websites let clients book online, which makes it the standard rather than a way to stand out. Salon booking tools list every service with its length and price, let the client choose a stylist and a time, and send reminders that cut no-shows. For a regular client rebooking a cut, that is faster than any call. Because most salons already offer it, online booking alone no longer sets a salon apart. What separates salons now is how easy the booking button is to find on every page, how few steps it takes to confirm, and whether a new client with a question can get an answer before booking. ## Hair salons on Wix lead on online booking The website platform shapes how booking is set up. 74.5% of hair salon websites built on Wix offer online booking, against 70.8% on other or unidentified platforms and 59.1% on WordPress. Wix includes a booking feature an owner can switch on in the site editor, while a WordPress site needs a plugin or a link to an outside booking tool. Offer online booking by website platform Wix 74.5% Other or unidentified platforms 70.8% WordPress 59.1% Even on WordPress, nearly three in five hair salon websites take bookings online, so the platform changes the setup work, not whether a salon can offer it. ## What this means for hair salons Keep online booking, and make it one tap from every page with a Book Now button in the header. Then add what most salon websites leave out: a tappable phone number next to that button, so a new client with a question about a color service, a price or a same-day slot can call instead of leaving. Answer the common questions on the page as well. Service lengths, starting prices, what a consultation involves and your cancellation policy can all sit on the services page, so fewer clients need to call at all. Add a few client reviews and photos of your work next to the booking button, since 20% of hair salon websites show reviews, and proof from other clients helps a new one choose. Finally, walk through your booking on a phone the way a new client would, from the homepage to a confirmed appointment. Good small business web design (https://www.suffdigital.com/services/web-design/small-business) puts booking, calling and reviews within reach on every page. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: 74.3% of Hair Salon Websites Have No Tap-to-Call Link as Online Booking Takes Over - Suff Digital

## Cite this study APA Suff Digital. (2026). 74.3% of Hair Salon Websites Have No Tap-to-Call Link as Online Booking Takes Over. https://www.suffdigital.com/resources/data-studies/hair-salon-online-booking-rate Plain link 74.3% of Hair Salon Websites Have No Tap-to-Call Link as Online Booking Takes Over - Suff Digital - https://www.suffdigital.com/resources/data-studies/hair-salon-online-booking-rate ## Frequently asked questions ### What percentage of hair salons offer online booking? ### Do hair salon websites have click-to-call links? ### Which website platform do hair salons with online booking use? ### How many hair salon websites have no direct way to contact the salon? ## Related studies - CRO 72% of Spa Websites Take Bookings Online vs 41% With a Tap-to-Call Link: https://www.suffdigital.com/resources/data-studies/spa-online-booking-rate - Web Design Only 13% of Restaurant Websites Show Customer Reviews vs 61% of Dental Websites: https://www.suffdigital.com/resources/data-studies/small-business-website-design-by-industry - CRO 97% of Service Business Websites Don't Embed an Online Booking Tool: https://www.suffdigital.com/resources/data-studies/service-business-online-booking-tools - CRO 42.1% of Local Business Homepages Have No Tap-to-Call Link for Mobile Visitors: https://www.suffdigital.com/resources/data-studies/local-business-tap-to-call-links ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/hair-salon-online-booking-rate#article", "headline": "74.3% of Hair Salon Websites Have No Tap-to-Call Link as Online Booking Takes Over", "description": "74.3% of US hair salon websites have no tap-to-call link, a phone number that dials when tapped on a mobile phone, even though 69.2% let clients book online. Salons have made booking easy for clients who know what they want, and harder for those who want to ask first.", "image": [ "https://www.suffdigital.com/images/suff-digital-share-16x9.jpg" ], "url": "https://www.suffdigital.com/resources/data-studies/hair-salon-online-booking-rate", "datePublished": "2026-09-24", "dateModified": "2026-09-24", "author": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO", "url": "https://www.suffdigital.com/who-we-are" }, "publisher": { "@id": "https://www.suffdigital.com/#organization" }, "mainEntityOfPage": { "@id": "https://www.suffdigital.com/resources/data-studies/hair-salon-online-booking-rate", "@type": "WebPage" }, "isPartOf": { "@id": "https://www.suffdigital.com/#website" } }, { "@type": "BreadcrumbList", "@id": "https://www.suffdigital.com/resources/data-studies/hair-salon-online-booking-rate#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.suffdigital.com/" }, { "@type": "ListItem", "position": 2, "name": "Resources", "item": "https://www.suffdigital.com/resources" }, { "@type": "ListItem", "position": 3, "name": "Data Studies", "item": "https://www.suffdigital.com/resources/data-studies" }, { "@type": "ListItem", "position": 4, "name": "74.3% of Hair Salon Websites Have No Tap-to-Call Link as Online Booking Takes Over" } ] }, { "@type": "Dataset", "@id": "https://www.suffdigital.com/resources/data-studies/hair-salon-online-booking-rate#dataset", "name": "74.3% of Hair Salon Websites Have No Tap-to-Call Link as Online Booking Takes Over", "description": "74.3% of US hair salon websites have no tap-to-call link, a phone number that dials when tapped on a mobile phone, even though 69.2% let clients book online. Salons have made booking easy for clients who know what they want, and harder for those who want to ask first.", "url": "https://www.suffdigital.com/resources/data-studies/hair-salon-online-booking-rate", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "US hair salon websites listed on Google Business Profiles" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/hair-salon-online-booking-rate#faq", "mainEntity": [ { "@type": "Question", "name": "What percentage of hair salons offer online booking?", "acceptedAnswer": { "@type": "Answer", "text": "69.2% of US hair salon websites let clients book online through a booking tool or a Book Now button (September 2026)." } }, { "@type": "Question", "name": "Do hair salon websites have click-to-call links?", "acceptedAnswer": { "@type": "Answer", "text": "Most do not. 74.3% of US hair salon websites have no tap-to-call link, and 18.5% offer both online booking and tap-to-call." } }, { "@type": "Question", "name": "Which website platform do hair salons with online booking use?", "acceptedAnswer": { "@type": "Answer", "text": "74.5% of hair salon websites built on Wix offer online booking, against 59.1% of hair salon websites built on WordPress." } }, { "@type": "Question", "name": "How many hair salon websites have no direct way to contact the salon?", "acceptedAnswer": { "@type": "Answer", "text": "17% of US hair salon websites offer none of online booking, a tap-to-call link, a contact form or live chat." } } ] } ] } ] ```