--- title: "Local Business Schema Statistics: 74% of Websites Lack It" url: https://www.suffdigital.com/resources/data-studies/local-business-schema-adoption description: "Local business schema statistics from 17,807 websites: 74% have none, and only 9% give search engines their opening hours in schema. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Flocal-business-schema-adoption&text=74%25%20of%20Local%20Business%20Websites%20Are%20Missing%20Local%20Business%20Schema Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Flocal-business-schema-adoption Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Flocal-business-schema-adoption Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Flocal-business-schema-adoption&title=74%25%20of%20Local%20Business%20Websites%20Are%20Missing%20Local%20Business%20Schema **74%** of local business websites have no local business schema, the code that tells Google in a fixed format what a business is, where it is and when it is open. Only 9% give search engines their opening hours this way. Analysis of 17,807 local business websites in 54 business categories · websites linked from Google Business Profiles, September 2026 ## Key Findings 1. 1. **74%** of local business websites have no local business schema, the code that tells search engines a site belongs to a local business. Copy stat 2. 2. **32.5%** of local business websites have no schema markup of any kind. Copy stat 3. 3. Only **9%** of local business websites give search engines their opening hours in schema markup, and 12.1% give their map coordinates. Copy stat 4. 4. **12%** of local business websites describe themselves only as a general organization, leaving out the address and hours fields that local search uses. Copy stat 5. 5. **93.6%** of SaaS company websites have no local business schema, the highest rate of 54 categories, while auto dealers do best at 49.4%. Copy stat ## Summary Google reads a plumber's homepage and has to work out, from headings, footers and contact pages, what the business is called, where it is and when it answers the phone. A few lines of code in a fixed format would tell it directly. Most local business websites never add them. That code is schema markup: labels hidden in a page's code that tell search engines exactly what each piece of information is, such as "this is the business name" or "these are the opening hours". The local business version is the one that matches a Google Business Profile. It is one of the few local search tasks entirely in an owner's control, costs little and takes an afternoon. **74%** of local business websites have none of it. About a third have no schema markup of any kind, and most of the markup that does exist describes the website, not the business behind it. Only 9% give search engines their opening hours in this format. ## What we measured We took the website linked from each Google Business Profile across 54 US business categories, 17,807 websites in all, and on September 23 and 24, 2026 checked up to three pages on each: usually the homepage and two other pages. On every page we recorded which types of schema markup it declared. Schema markup is a shared vocabulary of labels, published at schema.org, that websites add to their code so search engines can read facts without guessing. A website counts as having local business schema if any page labels the business as a local business or a specific kind of one, such as a dentist, plumber or auto dealer. A general organization label describes a company but has no place for opening hours or a map location. Shares are of all websites checked. ## Three in four local business websites skip the code that describes them 74% of local business websites have no local business schema. Only about one in four local business websites tells search engines, in their own format, that it belongs to a local business. That is despite the fact that almost every one of these businesses depends on people nearby finding it on Google. Among the sites that do use it, most choose the plain, general local business label: 15.1% of all websites. The specific kinds barely register. The most common is dentist, on 1.4% of websites, followed by auto dealer (0.7%), HVAC business (0.6%) and legal service (0.6%). A specific label tells a search engine more than the general one, and almost nobody uses it. ## Most schema describes the website, not the business 32.5% of local business websites have no schema markup at all. The other two thirds mostly carry labels that describe the site's structure. Half of all websites (49.8%) label themselves as a website, and about a quarter label individual web pages or the breadcrumb trail of links at the top of a page. Many website builders and plugins add these automatically. Share of local business websites by schema type Website 49.8% Web page 26% Breadcrumb trail 25.5% Postal address 25.4% Organization 18.4% Local business (general label) 15.1% Map coordinates 12.1% Opening hours 9% FAQ page 2.9% Star rating summary 2.3% Source: Suff Digital analysis of 17,807 local business websites in 54 business categories · websites linked from Google Business Profiles, September 2026 The labels that match a Google Business Profile are much rarer. 25.4% of websites label a postal address, 12.1% give map coordinates and 9% give opening hours. 18.4% use the organization label, and 12% use it with no local business label at all, which leaves no place for hours or location. For a business that wants Google to trust that its website and its Google listing describe the same place, these are the fields that matter. ## Every category leaves most websites unmarked No category gets close to full use. Auto dealers do best, and half of their websites still lack local business schema (49.4%). Dentists (65.1%), HVAC companies (67.9%) and plumbers (70.1%) do better than average, but the majority still go without. No local business schema by category SaaS 93.6% Manufacturing 90.2% Fashion store 90.2% Funeral home 88.4% Church 88.3% Barber shop 83.8% Plumber 70.1% HVAC 67.9% Dentist 65.1% Hair salon 63.5% Yoga studio 59.8% Auto dealer 49.4% | Category | No local business schema | No schema at all | | --- | --- | --- | | SaaS | 93.6% | 44.3% | | Manufacturing | 90.2% | 37.1% | | Fashion store | 90.2% | 33.9% | | Funeral home | 88.4% | 11.6% | | Church | 88.3% | 55.1% | | Barber shop | 83.8% | 64% | | Plumber | 70.1% | 26.5% | | HVAC | 67.9% | 24.9% | | Dentist | 65.1% | 24.3% | | Hair salon | 63.5% | 43.1% | | Yoga studio | 59.8% | 27% | | Auto dealer | 49.4% | 27.3% | Funeral homes show how markup can miss the point. 88.4% have no local business schema, yet only 11.6% have no schema at all: their websites carry plenty of markup, just not the kind that describes a local business. Barber shops sit at the other extreme, with 64% carrying no schema of any kind. ## What this means for local business owners Check your homepage with Google's Rich Results Test or the Schema Markup Validator. If no local business entry appears, add one, and choose the most specific kind that fits: dentist, plumber, auto repair and so on. Include your business name, address, phone number, opening hours and map coordinates exactly as they appear on your Google Business Profile. If your site already has organization markup, check what it contains. An organization label on its own has no place for hours or location, so add the local business details alongside it. Businesses with several locations should add a separate local business entry on each location page, each with its own address and hours. Because 74% of local competitors have not done this, it is one of the cheapest ways to make your website and your Google listing agree. Our local seo packages (https://www.suffdigital.com/seo/local-seo-services) include adding and checking local business schema on every location page. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: 74% of Local Business Websites Are Missing Local Business Schema - Suff Digital

## Cite this study APA Suff Digital. (2026). 74% of Local Business Websites Are Missing Local Business Schema. https://www.suffdigital.com/resources/data-studies/local-business-schema-adoption Plain link 74% of Local Business Websites Are Missing Local Business Schema - Suff Digital - https://www.suffdigital.com/resources/data-studies/local-business-schema-adoption ## Frequently asked questions ### How many local business websites use local business schema? ### Do most small business websites have any schema markup? ### Which local business schema type is most common? ### Which businesses are least likely to use local business schema? ## Related studies - Local SEO 31% of Google Business Profiles Don't Link to a Website: https://www.suffdigital.com/resources/data-studies/google-business-profiles-without-website - Local SEO 29.9% of Google Business Profiles Don't List Opening Hours: https://www.suffdigital.com/resources/data-studies/google-business-profile-missing-hours - Local SEO 42.8% of Google Business Profiles Have No Business Description: https://www.suffdigital.com/resources/data-studies/google-business-profile-no-description - Local SEO 32.4% of Local Businesses With Google Reviews Have a Perfect 5-Star Rating: https://www.suffdigital.com/resources/data-studies/average-google-star-rating-local-business ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/local-business-schema-adoption#article", "headline": "74% of Local Business Websites Are Missing Local Business Schema", "description": "74% of local business websites have no local business schema, the code that tells Google in a fixed format what a business is, where it is and when it is open. 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Only 9% give search engines their opening hours this way.", "url": "https://www.suffdigital.com/resources/data-studies/local-business-schema-adoption", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Websites linked from US Google Business Profiles" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/local-business-schema-adoption#faq", "mainEntity": [ { "@type": "Question", "name": "How many local business websites use local business schema?", "acceptedAnswer": { "@type": "Answer", "text": "26% of US local business websites have local business schema and 74% do not (September 2026). Only 9% of local business websites give search engines their opening hours in schema markup." } }, { "@type": "Question", "name": "Do most small business websites have any schema markup?", "acceptedAnswer": { "@type": "Answer", "text": "About two thirds do: 32.5% of local business websites have no schema markup of any type. Most of the markup that exists describes the website, such as the website and web page labels, rather than the business." } }, { "@type": "Question", "name": "Which local business schema type is most common?", "acceptedAnswer": { "@type": "Answer", "text": "The general local business label, used by 15.1% of local business websites. The most common specific kind is dentist, on 1.4% of local business websites." } }, { "@type": "Question", "name": "Which businesses are least likely to use local business schema?", "acceptedAnswer": { "@type": "Answer", "text": "SaaS companies: 93.6% of SaaS company websites have no local business schema, followed by manufacturers and fashion stores at 90.2%. Auto dealers do best, with 49.4% missing it." } } ] } ] } ] ```