--- title: "People Also Ask Statistics: The Box Shows on 88% of Searches" url: https://www.suffdigital.com/resources/data-studies/people-also-ask-frequency description: "People Also Ask statistics from 30,000 Google results pages: the box appears on 88.2% of desktop searches and 98% of roofing searches. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fpeople-also-ask-frequency&text=Google%20Shows%20a%20People%20Also%20Ask%20Box%20on%2088%25%20of%20Searches Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fpeople-also-ask-frequency Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fpeople-also-ask-frequency Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fpeople-also-ask-frequency&title=Google%20Shows%20a%20People%20Also%20Ask%20Box%20on%2088%25%20of%20Searches Google shows a People Also Ask box, the list of related questions that expand into short answers from websites, on **88.2%** of desktop searches and 88.1% of mobile searches. For roofing searches the rate is 98%. Analysis of 30,000 Google results pages · Google US search results, September 2026 ## Key Findings 1. 1. Google shows a People Also Ask box on **88.2%** of desktop searches and 88.1% of mobile searches, nearly nine searches in ten. Copy stat 2. 2. Google searches that show an AI Overview also show a People Also Ask box **94.3%** of the time, against 79.8% for searches without one. Copy stat 3. 3. Google shows a People Also Ask box on **98%** of roofing searches, against 72.2% of real estate searches. Copy stat 4. 4. Google shows a People Also Ask box on **92.2%** of commercial searches, where people compare options, against 65.4% of searches for a specific website. Copy stat 5. 5. Dental searches show a People Also Ask box on **92.3%** of Google mobile results, against 81.3% on desktop, an 11-point gap between devices. Copy stat ## Summary Someone searches "how much does a new roof cost". Before any website appears, Google shows a box of related questions: "How long does a roof last?", "Does insurance cover roof replacement?", "What is the cheapest roofing material?". Each one opens to a short answer taken from a website, with a link underneath. For a roofer, every one of those questions is a chance to be seen on page one. People Also Ask gives a business extra space on Google's first page without outranking anyone for the main search: a good answer to one related question can put your website in the box. The questions also show what searchers want to know next, which makes them a free list of content ideas for every keyword you target. It is now close to a fixed part of the page. Google shows a People Also Ask box on **88.2%** of desktop searches and 88.1% of mobile searches. It appears alongside AI Overviews more often than not, and in home service and legal searches it is almost guaranteed, reaching 98% for roofing. ## What we measured On September 23, 2026 we checked 20,000 desktop and 10,000 mobile Google results pages for US keywords across 24 industries and recorded every feature on page one. A page counts if it shows a People Also Ask box. We split the rate by device, by industry, by monthly search volume, by whether the same page also showed an AI Overview (the AI-written summary Google places above the ordinary results), and by search intent, what the person searching wants: to compare options (commercial), buy or hire (transactional), learn something (informational) or reach a specific website (navigational). ## Nine searches in ten show People Also Ask 88.2% of Google desktop searches show a People Also Ask box. The rate is the same on both devices, 88.2% on desktop and 88.1% on mobile, so the box is a standard part of Google's page rather than a mobile or desktop feature. Unlike the featured snippet, the single boxed answer that has almost vanished from Google, People Also Ask is everywhere. What the searcher wants shapes the rate. Commercial searches, where people compare options, show a People Also Ask box 92.2% of the time and transactional searches 90.9%. Navigational searches, where people look for a specific website, show it 65.4% of the time, because the searcher already knows where they are going. The busiest keywords show it slightly less often: 82.9% for keywords searched 100,000 or more times a month. ## People Also Ask and AI Overviews travel together The two features appear side by side more often than not. When a Google search shows an AI Overview, a People Also Ask box appears 94.3% of the time. When it does not, the rate drops to 79.8%, about 15 points lower. People Also Ask rate by desktop search group All searches 88.2% With AI Overview 94.3% Without AI Overview 79.8% Commercial intent 92.2% Transactional intent 90.9% Informational intent 86.2% Navigational intent 65.4% Under 10,000 monthly searches 88.9% 10,000 to 100,000 monthly searches 87.7% 100,000+ monthly searches 82.9% Source: Suff Digital analysis of 30,000 Google results pages · Google US search results, September 2026 Both features show up on searches where people need explanation, so the same page often carries an AI summary at the top and a list of follow-up questions below it. For a business, that means two separate ways onto page one for the same search: being cited in the AI Overview, and answering one of the questions in the box. ## Home service and legal searches show People Also Ask the most By industry, roofing searches show a People Also Ask box 98% of the time, pest control 97.8% and personal injury law 94.8%. Software and insurance searches sit near 95%. These are searches where people have many questions before they hire or buy: what it costs, how long it takes, what is covered. People Also Ask rate (desktop) by industry Roofing 98% Pest control 97.8% SaaS 94.8% Personal injury law 94.8% Insurance 94.6% Weddings 93.6% Banking and loans 84.8% IT services 84.6% Dental 81.3% Senior care 78.6% Real estate 72.2% Real estate (72.2%) and senior care (78.6%) are lowest. Dental searches show a wide device gap: 81.3% on desktop against 92.3% on mobile, so a dental practice that checks its keywords on a laptop misses boxes its patients see on their phones. ## What this means for businesses Search your main keywords on your phone and your computer and write down every People Also Ask question. Answer the most relevant ones on your service pages or in an FAQ section, with a direct one- or two-sentence answer followed by detail. That format is easy for Google to lift into the box. Treat the box as research as well as a ranking target. The questions show what buyers worry about before they call, and a service page that answers them serves buyers better whether or not it wins the box. Repeat the exercise every few months, because the questions change. Turning those questions into service pages and FAQs is a core part of our seo copywriting services (https://www.suffdigital.com/seo/seo-content-writing-services). ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Google Shows a People Also Ask Box on 88% of Searches - Suff Digital

## Cite this study APA Suff Digital. (2026). Google Shows a People Also Ask Box on 88% of Searches. https://www.suffdigital.com/resources/data-studies/people-also-ask-frequency Plain link Google Shows a People Also Ask Box on 88% of Searches - Suff Digital - https://www.suffdigital.com/resources/data-studies/people-also-ask-frequency ## Frequently asked questions ### How often does Google show People Also Ask? ### Which searches show People Also Ask the most? ### Does People Also Ask appear with AI Overviews? ### Which industries see People Also Ask the least? ## Related studies - SEO Featured Snippets Appear on 0.1% of Google Desktop Searches vs 57.6% for AI Overviews: https://www.suffdigital.com/resources/data-studies/featured-snippets-rate-2026 - SEO Reddit Ranks on Google's First Page for 49.8% of Software Searches vs 20.5% Overall: https://www.suffdigital.com/resources/data-studies/reddit-google-page-one-share - SEO Google's Discussions and Forums Box Appears on Only 3.4% of Searches: https://www.suffdigital.com/resources/data-studies/google-discussions-forums-feature-rate - SEO Just 100 Websites Hold 37% of Google's Top 10 Results: https://www.suffdigital.com/resources/data-studies/top-100-domains-google-share ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/people-also-ask-frequency#article", "headline": "Google Shows a People Also Ask Box on 88% of Searches", "description": "Google shows a People Also Ask box, the list of related questions that expand into short answers from websites, on 88.2% of desktop searches and 88.1% of mobile searches. 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