---
title: "Real Estate Agent Google Review Statistics: 81.1% Under 20"
url: https://www.suffdigital.com/resources/data-studies/real-estate-agents-google-reviews-study
description: "Real estate agent Google review statistics: 81.1% of agent profiles have fewer than 20 reviews, and the median agent has 2. See the data."
lang: en
---
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**81.1%** of real estate agent Google Business Profiles have fewer than 20 reviews, the highest share of 18 local business categories, and the median agent has 2 reviews. Yet the agents Google shows first in Maps have a median of 21, a bar most agents could reach.
Analysis of 513 real estate agent Google Business Profiles and 5,527 Google reviews · Google Business Profiles and Google reviews, September 2026
## Key Findings
1. 1. **81.1%** of real estate agent Google Business Profiles have fewer than 20 reviews, the highest share of 18 local business categories, against a 58.2% average. Copy stat
2. 2. The median real estate agent Google Business Profile has **2** reviews, against a median of 27 across 18 local business categories, and 36.3% of agent profiles have none. Copy stat
3. 3. In Google Maps searches for "real estate agent" across 79 US cities, the top three listings have a median of **21** reviews, against 12 for listings ranked 4 to 20. Copy stat
4. 4. Real estate agents reply to **27.1%** of their one- and two-star Google reviews, against 42.8% of their five-star reviews and a 30.8% average for negative reviews across 18 local business categories. Copy stat
5. 5. **40.5%** of real estate agent Google Business Profiles list no opening hours, against a 28.6% average across 18 local business categories. Copy stat
## Summary
A couple planning to sell their house searches for a real estate agent in their town. Google's map shows three agents, each with a star rating and a review count, and a list of others below. The couple has never met any of them. The reviews are the first evidence of who sells homes well, and they are shown on the Google Business Profile, the free listing with a business's reviews, rating, hours, phone number and website in Google Search and Maps.
For a seller, the sale is one of the biggest transactions of their life, and they choose from a shortlist of names. A listing with written reviews from past clients answers the question every seller has: did this agent get other people a good price, and were they easy to work with?
Most agents give sellers little to go on. **81.1%** of real estate agent profiles have fewer than 20 Google reviews, the highest share of 18 local business categories, and the median agent has 2. 36.3% have none. The bar at the top is low, though: agents in Google's top three Maps results have a median of 21 reviews.
## What we measured
We used two samples of US real estate agents, collected on September 23, 2026. The first is 513 real estate agent Google Business Profiles, where we recorded the number of reviews, star rating, website, opening hours, description, claim status, business categories and photos. The second is 546 real estate agents with at least one review, for which we collected up to 20 of their newest Google reviews, 5,527 in all, with each review's star rating, text and any owner reply. We compare every agent figure with the average of the 18 local business categories in the same study.
A profile is unclaimed when no owner has verified it with Google, so the business cannot edit the listing. An agent "never replied" when none of their 20 newest reviews has a reply from the owner. Negative reviews are one- and two-star reviews. The median is the middle business: half have more, half have fewer. The 18-category average is the simple average of the 18 category figures.
## Four in five real estate agents have a thin review profile
81.1%
of real estate agent Google Business Profiles have fewer than 20 reviews.
That is the highest share of the 18 categories, where the average is 58.2%. The median agent profile has 2 Google reviews against 27 across categories, 36.3% have none (twice the 18.3% average), and 3.1% have 100 or more, against 20% on average. An agent closes a limited number of sales a year, so each review has to be asked for, and most agents do not ask.
Real estate agents by review measure
Fewer than 20 reviews
81.1%
Zero reviews
36.3%
100 or more reviews
3.1%
Rated below 4 stars
15%
Perfect 5.0 rating
52.6%
Source: Suff Digital analysis of 513 real estate agent Google Business Profiles and 5,527 Google reviews · Google Business Profiles and Google reviews, September 2026
| Review measure | Real estate agents | Average of 18 categories |
| --- | --- | --- |
| Fewer than 20 reviews | 81.1% | 58.2% |
| Zero reviews | 36.3% | 18.3% |
| Median reviews | 2 | 27 |
| 100 or more reviews | 3.1% | 20% |
| Average rating | 4.51 | 4.52 |
| Rated below 4 stars | 15% | 13.8% |
| Perfect 5.0 rating | 52.6% | 35.7% |
Few reviews make ratings fragile. 52.6% of rated agents have a perfect 5.0, against a 35.7% average, because a profile with two glowing reviews is easy to keep spotless. At the same time 15% sit below 4 stars, above the 13.8% average: on a profile with a handful of reviews, one unhappy client can pull the rating under 4.
Claiming the listing matters here too. Claimed agent profiles have a median of 6.5 reviews against 0 for unclaimed ones. Momentum is building: among agents with 20 or fewer lifetime reviews, review volume rose 12.3% over the last 12 months compared with the year before, though 22.4% received at least a third of their reviews in a single month.
## Agents answer praise more than complaints
52.4% of agents never replied to any of their 20 newest reviews, in line with the 52.8% average, and 40.5% of recent agent reviews carry a reply, exactly the 18-category average (8th of 18). The gap is in which reviews get answered: agents reply to 42.8% of five-star reviews but 27.1% of one- and two-star reviews, 12th of 18 categories on negative replies, where the average is 30.8%.
Real estate agents by reply measure
Never replied to recent reviews
52.4%
Reviews with an owner reply
40.5%
Negative reviews with a reply
27.1%
Five-star reviews with a reply
42.8%
Reviews from the last 30 days with a reply
52.9%
| Reply measure | Real estate agents | Average of 18 categories |
| --- | --- | --- |
| Never replied to recent reviews | 52.4% | 52.8% |
| Reviews with an owner reply | 40.5% | 40.5% |
| Negative reviews with a reply | 27.1% | 30.8% |
| Five-star reviews with a reply | 42.8% | 42% |
| Reviews from the last 30 days with a reply | 52.9% | 55.3% |
| Average days to reply | 4.3 | 4 |
Agent reviews are long, averaging 65.3 words over the last 12 months, because clients describe a months-long sale. Of five-star reviews, 42.6% use the word "recommend" and 28.4% say "professional". Of English-language one-star reviews, 30.1% mention price or cost and 23.7% mention rude or unprofessional staff. When agents reply they take 4.3 days on average and a median of 3.4 days.
## Agent profiles leave the basics blank
40.5% of agent profiles list no opening hours, against a 28.6% average. Half have no description (49.5% against 43.9%), 32.6% are unclaimed (against 29.2%), 67.8% list only one business category (against 55.2%), and the median profile has 2 photos against 18. Agents do better on websites: 27.1% have none linked, against 35.1% on average.
Real estate agents by profile field
No website
27.1%
No opening hours
40.5%
No description
49.5%
Unclaimed
32.6%
Only one business category
67.8%
Lists wheelchair access
84.4%
| Profile field | Real estate agents | Average of 18 categories |
| --- | --- | --- |
| No website | 27.1% | 35.1% |
| No opening hours | 40.5% | 28.6% |
| No description | 49.5% | 43.9% |
| Unclaimed | 32.6% | 29.2% |
| Only one business category | 67.8% | 55.2% |
| Median photos | 2 | 18 |
| Lists wheelchair access | 84.4% | 62% |
## Twenty reviews can reach the top of the map
In a separate Suff Digital study of 3,160 Google Maps searches across 79 US cities, the top three results for "real estate agent" had a median of 21 reviews, against 12 for listings ranked 4 to 20. A profile with a couple of dozen reviews already matches the agents Google ranks first. 93% of top-three agent listings linked a website, against 87.8% at ranks 4 to 20.
Location decides a lot. Adding "near me" to the search changed the top three in 78.5% of cities, so the agent a seller sees depends on where they are standing. Chains held 3.4% of top-three spots: independent agents, not national brands, win the map.
## What this means for real estate agents
Ask every client for a review at closing, when they are happiest, and send a direct link by text or email the same day. With a median of 2 reviews across the trade, an agent with 20 detailed reviews already stands out, and that is close to what the top three Maps listings carry.
Complete the profile: claim it, add hours (even "by appointment"), write a description that names your towns and specialties, add secondary categories and upload photos of recent listings and yourself. Reply to every review, and answer the critical ones first, since sellers read how you handle a complaint as a preview of how you will handle their sale.
Your Google profile and your website work together in local search. Suff Digital's real estate seo (https://www.suffdigital.com/seo/seo-for-real-estate) programs build reviews, Google Business Profiles and neighborhood pages for agents and brokerages.
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Source: 81.1% of Real Estate Agents Have Fewer Than 20 Google Reviews vs 58.2% of Local Businesses - Suff Digital
## Cite this study
APA
Suff Digital. (2026). 81.1% of Real Estate Agents Have Fewer Than 20 Google Reviews vs 58.2% of Local Businesses. https://www.suffdigital.com/resources/data-studies/real-estate-agents-google-reviews-study
Plain link
81.1% of Real Estate Agents Have Fewer Than 20 Google Reviews vs 58.2% of Local Businesses - Suff Digital - https://www.suffdigital.com/resources/data-studies/real-estate-agents-google-reviews-study
## Frequently asked questions
### How many Google reviews does a typical real estate agent have?
### How many Google reviews do top-ranked real estate agents have?
### Do real estate agents reply to Google reviews?
### What is the average Google rating for real estate agents?
### Do real estate agents list opening hours on Google?
## Related studies
- Local SEO 55.2% of Dentist Google Business Profiles Are Unclaimed vs a 29.2% Average: https://www.suffdigital.com/resources/data-studies/dentists-google-reviews-study
- Local SEO 76.2% of Law Firms Never Reply to Their Google Reviews vs a 52.8% Average: https://www.suffdigital.com/resources/data-studies/lawyers-google-reviews-study
- Local SEO 81.7% of Local Businesses With Under 10 Google Reviews Never Reply vs 20.5% With 200+: https://www.suffdigital.com/resources/data-studies/google-review-reply-rates
- Local SEO 47.1% of Local Businesses Have Fewer Than 10 Google Reviews: https://www.suffdigital.com/resources/data-studies/google-reviews-per-local-business
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