--- title: "Shop Pay Statistics: 44.7% of Shopify Stores Don't Show It" url: https://www.suffdigital.com/resources/data-studies/shop-pay-one-click-checkout description: "Shop Pay statistics: 44.7% of Shopify stores don't show the one-click checkout on their homepage, and 10.3% of 3.9 million online stores do. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fshop-pay-one-click-checkout&text=44.7%25%20of%20Shopify%20Stores%20Don%27t%20Show%20Shop%20Pay%20One-Click%20Checkout%20on%20Their%20Homepage Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fshop-pay-one-click-checkout Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fshop-pay-one-click-checkout Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fshop-pay-one-click-checkout&title=44.7%25%20of%20Shopify%20Stores%20Don%27t%20Show%20Shop%20Pay%20One-Click%20Checkout%20on%20Their%20Homepage **44.7%** of Shopify stores do not show Shop Pay, Shopify's own one-click checkout, on their homepage. Across all 3.9 million online stores the share with Shop Pay is 10.3%, about one store in ten. Analysis of 3,911,812 online stores · the public HTTP Archive crawl of 15.5 million websites, September 2026 ## Key Findings 1. 1. **44.7%** of Shopify stores do not show Shop Pay, Shopify's own one-click checkout, on their homepage, while 55.3% do. Copy stat 2. 2. **10.3%** of online stores show Shop Pay one-click checkout on their homepage, 403,754 stores out of 3.9 million. Copy stat 3. 3. **403,576** of the 403,754 online stores that show Shop Pay run on Shopify, and it appears on 0.01% of WordPress websites. Copy stat 4. 4. Online stores among the million most visited websites show Shop Pay **12.3%** of the time, 58% more often than stores ranked outside the top 10 million, at 7.8%. Copy stat 5. 5. Australian websites show Shop Pay most often, on **11.7%** of .au domains, against 2.3% of German and 1.9% of French websites. Copy stat ## Summary A shopper who has bought from one Shopify store taps a product on another, and the checkout already knows her address and card. One tap on the purple Shop Pay button and the order is placed. On a store without it, she types her name, address, email and card number on a phone keyboard, and some shoppers give up halfway. That is why one-click checkout matters to anyone selling online. Every field a buyer has to fill in is a chance to leave, and mobile shoppers feel it most. Shop Pay stores a buyer's details once and reuses them on every store that offers it, so a returning Shop Pay user can buy without typing anything. Shopify gives its stores this feature for free, yet **44.7%** of Shopify stores do not show it on their homepage. Across all online stores, 10.3% show Shop Pay, about one in ten, because most stores run on other platforms where Shop Pay is not available. ## What we measured We used the public HTTP Archive crawl of September 2026, which loads the homepages of 15,470,478 websites and records the software each one uses. Of those, 3,911,812 are online stores, sites running a store platform or shopping-cart software, and 729,553 of the stores run on Shopify. For each store we checked whether Shop Pay was present on the homepage, then compared platforms, popularity and country domains. Shop Pay is Shopify's accelerated checkout: a button that fills in a returning buyer's saved address and payment details so the order can be placed in one step. A store counts as showing Shop Pay when the Shop Pay code loads on its homepage. Popularity comes from Google's Chrome UX Report, which ranks websites by how often real Chrome users visit them; "the million most visited websites" means sites in the top 1 million of that ranking. Country domains are web address endings such as .au for Australia and .de for Germany. ## Shop Pay lives on Shopify, and almost half of Shopify stores leave it off 55.3% of Shopify stores show Shop Pay on their homepage. That leaves 44.7% of Shopify stores, 325,977 shops, without Shopify's own one-click checkout on the homepage. These stores already pay for a platform that includes Shop Pay, and turning it on is a setting in the store's payment options, so the gap is a missed opportunity rather than a cost or a technical barrier. Outside Shopify, Shop Pay barely exists. 403,576 of the 403,754 stores that show it are Shopify stores, and it appears on 0.01% of WordPress websites, 365 out of nearly 5 million. For a store owner, that means the 10.3% store-wide figure is the wrong benchmark: a Shopify store should compare itself with the 55.3% of Shopify stores that show Shop Pay. Share with Shop Pay by group Online stores (all platforms) 10.3% Shopify stores 55.3% WordPress websites 0.01% Stores among the million most visited websites 12.3% Stores ranked outside the top 10 million 7.8% Source: Suff Digital analysis of 3,911,812 online stores · the public HTTP Archive crawl of 15.5 million websites, September 2026 ## Nine in ten online stores offer no one-click checkout Across every platform, 10.3% of online stores show Shop Pay on their homepage, so 89.7% do not. That share is set by the platform mix: Shopify runs 729,553 of the 3.9 million stores, and the rest use other store software or custom checkouts, where Shop Pay is not offered. Bigger stores use Shop Pay more. Stores among the million most visited websites show it 12.3% of the time, 58% more often than stores ranked outside the top 10 million, at 7.8%. Busier stores have more returning customers, and returning customers are the ones who benefit from saved checkout details, so the feature pays off faster for them. ## Australia and the US lead, Europe trails By country domain, counting all websites and not only stores, Australian .au sites show Shop Pay most often at 11.7%, ahead of .us sites at 8.1%, UK sites at 7% and Canadian sites at 6.6%. In continental Europe the share falls to about 2%: 2.3% of German, 2% of Spanish and 1.9% of French websites. Share of websites with Shop Pay by country domain Australia (.au) 11.7% United States (.us) 8.1% United Kingdom 7% Canada 6.6% Germany (.de) 2.3% Spain (.es) 2% France (.fr) 1.9% The English-speaking lead follows Shopify's own footprint, which is strongest in North America, the UK and Australia. In Germany, France and Spain, shoppers lean on local payment habits such as bank transfers and national card schemes, and stores there choose checkout tools built around them. ## What this means for online stores If you run a Shopify store without Shop Pay, you are among the 44.7% leaving a free, built-in checkout shortcut unused. Turn it on in your payment settings, then confirm the Shop Pay button appears on your product pages, cart and checkout as well as the homepage, so returning buyers see it wherever they decide to buy. If you sell on another platform, the equivalent step is switching on the express wallets your payment provider supports, such as Apple Pay, Google Pay and PayPal, which also skip the address and card forms. Test the whole purchase on a phone, where typing costs the most sales. Then measure the effect: compare checkout completion before and after the change, split by mobile and desktop. An ecommerce cro agency (https://www.suffdigital.com/services/cro/ecommerce-cro) can run that test and find the other points in your checkout where buyers drop out. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: 44.7% of Shopify Stores Don't Show Shop Pay One-Click Checkout on Their Homepage - Suff Digital

## Cite this study APA Suff Digital. (2026). 44.7% of Shopify Stores Don't Show Shop Pay One-Click Checkout on Their Homepage. https://www.suffdigital.com/resources/data-studies/shop-pay-one-click-checkout Plain link 44.7% of Shopify Stores Don't Show Shop Pay One-Click Checkout on Their Homepage - Suff Digital - https://www.suffdigital.com/resources/data-studies/shop-pay-one-click-checkout ## Frequently asked questions ### What percentage of Shopify stores use Shop Pay? ### What percentage of online stores use Shop Pay? ### Do bigger online stores use Shop Pay more? ### Which country uses Shop Pay the most? ## Related studies - CRO 97% of Online Stores Don't Show Buy Now, Pay Later on Their Homepage: https://www.suffdigital.com/resources/data-studies/buy-now-pay-later-online-stores - CRO Only 10.4% of Online Stores Show a Product Review App vs 37.4% of Shopify Stores: https://www.suffdigital.com/resources/data-studies/product-review-app-adoption - CRO 21.7% of Shopify Stores Run Klaviyo Email Marketing vs 4.9% of All Online Stores: https://www.suffdigital.com/resources/data-studies/klaviyo-online-store-adoption - CRO Only 2.1% of Online Stores Personalize Their Homepage vs 8.4% of High-Traffic Stores: https://www.suffdigital.com/resources/data-studies/ecommerce-personalization-software ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/shop-pay-one-click-checkout#article", "headline": "44.7% of Shopify Stores Don't Show Shop Pay One-Click Checkout on Their Homepage", "description": "44.7% of Shopify stores do not show Shop Pay, Shopify's own one-click checkout, on their homepage. 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Across all 3.9 million online stores the share with Shop Pay is 10.3%, about one store in ten.", "url": "https://www.suffdigital.com/resources/data-studies/shop-pay-one-click-checkout", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "The public HTTP Archive crawl of 15.5 million websites; Google's Chrome UX Report popularity ranking" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/shop-pay-one-click-checkout#faq", "mainEntity": [ { "@type": "Question", "name": "What percentage of Shopify stores use Shop Pay?", "acceptedAnswer": { "@type": "Answer", "text": "55.3% of Shopify stores show Shop Pay on their homepage (September 2026), which means 44.7% of Shopify stores do not." } }, { "@type": "Question", "name": "What percentage of online stores use Shop Pay?", "acceptedAnswer": { "@type": "Answer", "text": "10.3% of online stores show Shop Pay one-click checkout on their homepage, 403,754 stores out of 3.9 million, and nearly all of them run on Shopify." } }, { "@type": "Question", "name": "Do bigger online stores use Shop Pay more?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Online stores among the million most visited websites show Shop Pay 12.3% of the time, against 7.8% for stores ranked outside the top 10 million." } }, { "@type": "Question", "name": "Which country uses Shop Pay the most?", "acceptedAnswer": { "@type": "Answer", "text": "Australia. 11.7% of Australian .au websites show Shop Pay, ahead of .us websites at 8.1% and UK websites at 7%, while German, Spanish and French websites sit near 2%." } } ] } ] } ] ```