44.7% of Shopify Stores Don't Show Shop Pay One-Click Checkout on Their Homepage

A shopper who has bought from one Shopify store taps a product on another, and the checkout already knows her address and card. One tap on the purple Shop Pay button and the order is placed. On a store without it, she types her name, address, email and card number on a phone keyboard, and some shoppers give up halfway.

That is why one-click checkout matters to anyone selling online. Every field a buyer has to fill in is a chance to leave, and mobile shoppers feel it most. Shop Pay stores a buyer's details once and reuses them on every store that offers it, so a returning Shop Pay user can buy without typing anything.

Shopify gives its stores this feature for free, yet 44.7% of Shopify stores do not show it on their homepage. Across all online stores, 10.3% show Shop Pay, about one in ten, because most stores run on other platforms where Shop Pay is not available.

We used the public HTTP Archive crawl of September 2026, which loads the homepages of 15,470,478 websites and records the software each one uses. Of those, 3,911,812 are online stores, sites running a store platform or shopping-cart software, and 729,553 of the stores run on Shopify. For each store we checked whether Shop Pay was present on the homepage, then compared platforms, popularity and country domains.

Shop Pay is Shopify's accelerated checkout: a button that fills in a returning buyer's saved address and payment details so the order can be placed in one step. A store counts as showing Shop Pay when the Shop Pay code loads on its homepage. Popularity comes from Google's Chrome UX Report, which ranks websites by how often real Chrome users visit them; "the million most visited websites" means sites in the top 1 million of that ranking. Country domains are web address endings such as .au for Australia and .de for Germany.

That leaves 44.7% of Shopify stores, 325,977 shops, without Shopify's own one-click checkout on the homepage. These stores already pay for a platform that includes Shop Pay, and turning it on is a setting in the store's payment options, so the gap is a missed opportunity rather than a cost or a technical barrier.

Outside Shopify, Shop Pay barely exists. 403,576 of the 403,754 stores that show it are Shopify stores, and it appears on 0.01% of WordPress websites, 365 out of nearly 5 million. For a store owner, that means the 10.3% store-wide figure is the wrong benchmark: a Shopify store should compare itself with the 55.3% of Shopify stores that show Shop Pay.

Across every platform, 10.3% of online stores show Shop Pay on their homepage, so 89.7% do not. That share is set by the platform mix: Shopify runs 729,553 of the 3.9 million stores, and the rest use other store software or custom checkouts, where Shop Pay is not offered.

Bigger stores use Shop Pay more. Stores among the million most visited websites show it 12.3% of the time, 58% more often than stores ranked outside the top 10 million, at 7.8%. Busier stores have more returning customers, and returning customers are the ones who benefit from saved checkout details, so the feature pays off faster for them.

By country domain, counting all websites and not only stores, Australian .au sites show Shop Pay most often at 11.7%, ahead of .us sites at 8.1%, UK sites at 7% and Canadian sites at 6.6%. In continental Europe the share falls to about 2%: 2.3% of German, 2% of Spanish and 1.9% of French websites.

The English-speaking lead follows Shopify's own footprint, which is strongest in North America, the UK and Australia. In Germany, France and Spain, shoppers lean on local payment habits such as bank transfers and national card schemes, and stores there choose checkout tools built around them.

If you run a Shopify store without Shop Pay, you are among the 44.7% leaving a free, built-in checkout shortcut unused. Turn it on in your payment settings, then confirm the Shop Pay button appears on your product pages, cart and checkout as well as the homepage, so returning buyers see it wherever they decide to buy.

If you sell on another platform, the equivalent step is switching on the express wallets your payment provider supports, such as Apple Pay, Google Pay and PayPal, which also skip the address and card forms. Test the whole purchase on a phone, where typing costs the most sales.

Then measure the effect: compare checkout completion before and after the change, split by mobile and desktop. An ecommerce cro agency can run that test and find the other points in your checkout where buyers drop out.

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