About Matt
Matt Suffoletto is the Founder and CEO of Suff Digital, a digital marketing agency based in Nashville, Tennessee. He has personally led over 1,500 projects across SEO, PPC, web design and speed optimization.
He started Suff Digital after watching too many businesses spend their budgets with agencies that delivered flashy reports but no real results. His work is built around the numbers that pay the bills: rankings that bring in customers, leads and revenue.
Matt leads Suff Digital's original research. He is the author of 390 data studies on search, AI answers, local listings, ads and websites, each published with its data source, method and sample size, and of 174 practical marketing guides. He also founded PageSpeed Matters, a performance optimization consultancy focused on Core Web Vitals and page speed.
Areas of expertise
- • SEO and technical SEO
- • AI search visibility (ChatGPT, Gemini, AI Overviews)
- • Local SEO and Google Business Profiles
- • Google Ads and paid social
- • Web design and conversion rate optimization
- • Website maintenance and migrations
- • Page speed and Core Web Vitals
- • Original research and data studies
Data studies by Matt
All 390 studies-
AI SEO
20.2%
ChatGPT vs Google: They Agree on the Top Answer Only 20% of the Time
-
CRO
68.1%
68.1% of Small Business Websites Have No Contact Form on Their Main Pages
-
Ecommerce SEO
72.7%
73% of Small-Business Product Pages Have No Product Schema
-
Local SEO
47.1%
47.1% of Local Businesses Have Fewer Than 10 Google Reviews
-
Paid Social
33.7%
33.7% of Australian Websites Run the Meta Pixel vs 5.3% of German Websites
-
SEO
66.7%
Two Thirds of Website Homepages Fail at Least One Basic SEO Check
-
Web Design
65.7%
Popular Websites Fail Accessibility Checks More Often Than Small Sites: 65.7% vs 60.2%
-
Website Maintenance
44.5%
44.5% of WordPress Sites Are Behind the Latest Release, and Popular Sites Barely Do Better
-
CRO
35.4%
35.4% of Small Business Homepages Have No Book, Call or Quote Button on the First Screen
Guides by Matt
All guides- Auto Repair Keywords: What Shops Should Target First
Automotive SEO
- Ecommerce SEO Strategy: Build Search Around Revenue
Ecommerce SEO
- Small Law Firm Marketing: A Practical Growth Plan
Legal SEO
- PPC for Contractors: How to Buy Better Project Leads
PPC
- How to Secure a Website: The Checks That Matter
Website Maintenance
- How to Secure WordPress Website: A Practical Checklist
Website Maintenance
- WordPress Backup Guide: What to Back Up and How Often
Website Maintenance
- SEO Migration Checklist
SEO Migration