--- title: "Shopify Google Rankings: Page One for 79% of Pet Searches" url: https://www.suffdigital.com/resources/data-studies/shopify-stores-google-page-one description: "Shopify Google rankings: a Shopify store reaches page one for 79% of pet product searches but 13% of gaming searches, and 60.5% overall. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fshopify-stores-google-page-one&text=Shopify%20Stores%20Reach%20Google%20Page%20One%20for%2079%25%20of%20Pet%20Product%20Searches%20vs%2013%25%20for%20Gaming Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fshopify-stores-google-page-one Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fshopify-stores-google-page-one Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fshopify-stores-google-page-one&title=Shopify%20Stores%20Reach%20Google%20Page%20One%20for%2079%25%20of%20Pet%20Product%20Searches%20vs%2013%25%20for%20Gaming A Shopify store ranks on Google's first page for **79%** of pet product searches and 79% of home searches, but for 13% of gaming searches. Across all product searches the figure is 60.5%, and 1,087 different Shopify stores reach page one. Analysis of 3,995 product searches and 1,087 Shopify stores · Google search results, September 2026 ## Key Findings 1. 1. A Shopify store ranks on Google page one for **79%** of pet product searches and 79% of home searches, against 13% of gaming searches. Copy stat 2. 2. A Shopify store appears on Google page one for **60.5%** of US product searches. Copy stat 3. 3. **1,087** different Shopify stores rank on Google page one for product searches, 202 of them for apparel searches, the most of any category. Copy stat 4. 4. **50%** of Shopify stores' Google page-one listings for product searches are in the top three, against 32% for WordPress sites without a store. Copy stat 5. 5. The average Shopify store listing on Google page one for product searches sits at position **4.0**, against 4.9 for WordPress sites without a store. Copy stat ## Summary Someone searches Google for a dog harness, a linen duvet cover or a yoga mat. Among the retailers and big brands on page one, there is very often an independent store running on Shopify, the platform that powers many small and mid-sized online shops. In some categories they are on almost every search; in others they barely appear. For a Shopify store owner, that shows where the platform's stores compete on Google and who they are up against. In categories full of Shopify stores, your rivals on page one are other Shopify stores; in the others, you face big retailers and platform owners. A Shopify store appears on page one for **79%** of pet product searches and 79% of home searches, against 13% of gaming searches. Across all product searches the rate is 60.5%, and 1,087 different Shopify stores reach page one. When they rank, they rank well: half of their listings are in the top three. ## What we measured The study covers the top 10 organic Google results (desktop, US) for 3,995 product searches across product categories from apparel to office supplies, collected on September 23, 2026. We then identified the ecommerce platform behind 3,506 of the websites that ranked. For each category we counted the different Shopify stores on page one, their listings, and the share of searches with at least one Shopify store. A Shopify store is an online store built on Shopify. A page-one listing is one result in the top 10, and a store with two results on one search has two listings. Top-three listings are results in positions 1 to 3, the most visible places on the page. Average position is the mean rank of a platform's listings, from 1 (top) to 10. "WordPress sites without a store" are WordPress websites that do not run the WooCommerce store plugin. Page one means the ten regular results, not ads or shopping boxes. ## Shopify is on eight in ten pet and home searches 79% of pet product searches show a Shopify store on Google's first page. Pets (79.4% of searches) and home (79.3%) have the highest Shopify presence, followed by fitness at 77.8%. These are categories full of independent brands and specialist shops, and many of them run on Shopify. At the other end, a Shopify store appears on 37% of electronics searches, 20% of phone searches and 13% of gaming searches, where big retailers and the device makers themselves hold most of the page. Searches with a Shopify store on page one by category Pets 79% Home 79% Fitness 78% Kitchen 68% Outdoor 67% Apparel 64% Kids 60% Beauty 58% Electronics 37% Office 34% Phones 20% Gaming 13% Source: Suff Digital analysis of 3,995 product searches and 1,087 Shopify stores · Google search results, September 2026 ## Apparel has the most Shopify stores on page one Counting stores rather than searches, apparel leads: 202 different Shopify stores rank on page one for apparel searches, with 1,034 listings between them. Beauty has 174 Shopify stores, home 163, outdoor 115 and pets 112. In apparel, beauty and home, more than 150 Shopify stores each reach page one, so a Shopify store in those categories is often competing with other Shopify stores. Shopify stores on page one by category Apparel 202 Beauty 174 Home 163 Outdoor 115 Pets 112 Kids 105 Fitness 92 Kitchen 78 Electronics 46 Gaming 12 Phones 9 Office 8 | Category | Shopify stores on page one | Shopify page-one listings | Searches | | --- | --- | --- | --- | | Apparel | 202 | 1,034 | 544 | | Beauty | 174 | 672 | 629 | | Home | 163 | 944 | 498 | | Outdoor | 115 | 458 | 326 | | Pets | 112 | 683 | 335 | | Kids | 105 | 372 | 262 | | Fitness | 92 | 492 | 284 | | Kitchen | 78 | 481 | 327 | | Electronics | 46 | 290 | 423 | | Gaming | 12 | 45 | 284 | | Phones | 9 | 23 | 45 | | Office | 8 | 15 | 32 | ## Shopify stores rank near the top Half of Shopify stores' page-one listings, 50%, are in positions 1 to 3, and their average position is 4.0. That matches sites on Salesforce Commerce Cloud, at 51% and 3.9. Sites on other platforms place 35% of their listings in the top three, and WordPress sites without a store 32%. Listings in the top three by platform Salesforce Commerce Cloud 51% Shopify 50% Other platforms 35% WordPress without a store 32% | Platform | Listings in the top three | Average position | | --- | --- | --- | | Salesforce Commerce Cloud | 51% | 3.9 | | Shopify | 50% | 4.0 | | Other platforms | 35% | 4.7 | | WordPress without a store | 32% | 4.9 | A store built around one product type often has a collection page that answers a search directly, which helps explain why Shopify stores that rank tend to rank high. ## What this means for Shopify store owners If you sell apparel, beauty, home or pet products, your competition on Google is likely other Shopify stores. Study the ones that rank for your searches: their collection pages, product descriptions and internal links are the benchmark, and they run on the same platform you do, so you can match anything they have built. If you sell electronics, phones or gaming products, Shopify stores are rare on page one and the bar is set by big retailers and device makers. There, a niche position and specialist content, such as compatibility guides, setup help and honest comparisons, give a smaller store its best chance. Working with an agency that offers shopify seo services (https://www.suffdigital.com/seo/shopify-seo-services) helps you build the collection pages and content that win these searches. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Shopify Stores Reach Google Page One for 79% of Pet Product Searches vs 13% for Gaming - Suff Digital

## Cite this study APA Suff Digital. (2026). Shopify Stores Reach Google Page One for 79% of Pet Product Searches vs 13% for Gaming. https://www.suffdigital.com/resources/data-studies/shopify-stores-google-page-one Plain link Shopify Stores Reach Google Page One for 79% of Pet Product Searches vs 13% for Gaming - Suff Digital - https://www.suffdigital.com/resources/data-studies/shopify-stores-google-page-one ## Frequently asked questions ### How often does a Shopify store rank on Google page one? ### How many Shopify stores rank on Google for product searches? ### Which category has the most Shopify stores on Google page one? ### Do Shopify stores rank high on Google? ## Related studies - Ecommerce SEO Shopify Powers 44.8% of Online Stores on Google's Page One vs 10% for WordPress: https://www.suffdigital.com/resources/data-studies/ecommerce-platform-share-page-one - Ecommerce SEO Only 0.7% of Online Stores on Google Page One Have a Domain Under 2 Years Old: https://www.suffdigital.com/resources/data-studies/ranking-store-domain-age - Ecommerce SEO Amazon Ranks on Google Page One for 66% of Product Searches vs 16% for Walmart: https://www.suffdigital.com/resources/data-studies/retailer-index-google-product-search - Ecommerce SEO Amazon Appears on Google Page One for 87% of Headphone Searches vs 4% for Running Shoes: https://www.suffdigital.com/resources/data-studies/marketplace-share-google-product-results ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/shopify-stores-google-page-one#article", "headline": "Shopify Stores Reach Google Page One for 79% of Pet Product Searches vs 13% for Gaming", "description": "A Shopify store ranks on Google's first page for 79% of pet product searches and 79% of home searches, but for 13% of gaming searches. 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