--- title: "Thin Content Statistics: 42.6% of Pages Under 300 Words" url: https://www.suffdigital.com/resources/data-studies/thin-content-small-business-pages description: "Thin content statistics: 42.6% of small business web pages have fewer than 300 words, and one website in six has no page that long. Read the study." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fthin-content-small-business-pages&text=42.6%25%20of%20Small%20Business%20Web%20Pages%20Have%20Fewer%20Than%20300%20Words Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fthin-content-small-business-pages Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fthin-content-small-business-pages Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fthin-content-small-business-pages&title=42.6%25%20of%20Small%20Business%20Web%20Pages%20Have%20Fewer%20Than%20300%20Words **42.6%** of pages on small business websites have fewer than 300 words of text, and one small business website in six has no page that reaches 300 words at all. Analysis of 63,265 pages on 5,120 small business websites · websites of US businesses listed on Google, September 2026 ## Key Findings 1. 1. **42.6%** of small business web pages have fewer than 300 words of visible text, and 15.5% have fewer than 100. Copy stat 2. 2. **16.6%** of small business websites have no page with 300 or more words, about one website in six. Copy stat 3. 3. The median small business web page has **372** words, while the average is 619, pulled up by a minority of long pages. Copy stat 4. 4. **71.2%** of tattoo shop web pages have fewer than 300 words, the highest of 56 industries and more than three times the 20.3% of pest control web pages. Copy stat 5. 5. **77.5%** of small business web pages three or more clicks from the homepage have fewer than 300 words, against 38.5% of homepages. Copy stat ## Summary A customer wants to know whether a bakery makes custom wedding cakes, how far ahead to order and roughly what one costs. The bakery's website shows a gallery of beautiful cakes, a phone number and a two-line caption. The customer has to call, or more likely clicks the next result, where a competitor answers all three questions on one page. A page with fewer than 300 words, counting the menu and footer, rarely has room to answer a buyer's questions. It also gives Google little to go on when deciding which searches the page should appear for. Text is how a page tells both people and search engines what you do, where you do it and why you are the right choice. Across 5,120 small business websites, **42.6%** of pages fall below 300 words, and 16.6% of websites have no page above that line. The pattern follows the type of business: companies that sell with pictures publish the thinnest pages, and companies that sell with explanations publish the longest. ## What we measured On September 23 and 24, 2026 we read up to 20 pages from each of 5,120 US small business websites, taken from Google business listings across 56 industries. That gave 63,265 live pages. For each page we counted the words of visible text, including navigation and footer text, and measured the share of pages under 300 and under 100 words, the median and average length, and the share per website. We also split the pages by industry, by click depth and by website platform. Click depth is how many clicks a page sits from the homepage: a page linked from the main menu is one click deep, a page linked from that page is two. The median is the middle page: half have more words, half have fewer. A "thin" page in this study is one with fewer than 300 words. ## Four in ten small business pages are thin 42.6% of small business web pages have fewer than 300 words. The typical page is short. The median small business web page has 372 words, and 15.5% of pages have fewer than 100, not much more than a menu, a heading and a footer. The average of 619 words is well above the median because a minority of long pages, such as detailed service pages and blog posts, pull it up. Counted website by website, the picture is worse. On the average small business website, 48.5% of pages are under 300 words, and 16.6% of websites have no page at all that reaches 300. For those businesses, there is no single page that explains what they do in any depth, so every search that needs an explanation goes to someone else. ## Visual businesses publish the thinnest pages 71.2% of tattoo shop web pages have fewer than 300 words, the highest of 56 industries. The top of the list is made up of businesses that sell with pictures: tattoo shops, photographers, bakeries, restaurants and hair salons. Their websites are built around galleries and menus, with short captions in between. The median photographer web page has 99.5 words, and the median tattoo shop page 152. Share of pages under 300 words by industry Tattoo shop 71.2% Photographer 71% Bakery 70.8% Restaurant 65.2% Church 64.9% Hair salon 64% Florist 63.3% Auto repair 25.5% Med spa 25% Plumber 22.8% Movers 22.6% Financial advisor 21.1% Pest control 20.3% Source: Suff Digital analysis of 63,265 pages on 5,120 small business websites · websites of US businesses listed on Google, September 2026 At the other end are businesses that sell with explanation. Pest control, financial advisors, movers and plumbers have fewer than a quarter of their pages under 300 words, and their median pages run from 572 to 710 words. Their customers need to understand a process, a price or a risk before they call, so their pages grow to answer those questions. For a visual business, adding a short block of text to each key page is often the cheapest content gain on the website. ## Pages get thinner the deeper they sit Homepages are not the thinnest pages. 38.5% of small business homepages are under 300 words, with a median of 410, and pages one click away are similar at 41%. Two clicks deep, the share rises to 58.8%, and three or more clicks deep it reaches 77.5%, with a median of 121 words. The further a page sits from the homepage, the less attention it gets when the website is written. Share of pages under 300 words by group Homepage 38.5% One click deep 41% Two clicks deep 58.8% Three or more clicks deep 77.5% WordPress websites 33.5% Wix websites 61.8% Platform makes a difference too. On WordPress websites, 33.5% of pages are under 300 words, with a median of 476. On Wix websites the share is 61.8%, with a median of 217. Wix pages are nearly twice as likely to be thin, so owners on image-led templates should check their key pages first. ## What this means for small business owners Pick the five pages that matter most for sales, usually the homepage and your main service or product pages. If any has fewer than 300 words of real text, add a section that answers the questions customers ask on the phone: price range, process, timing, area served and what makes you different. If you run a visual business, keep the gallery and add text beside it: a paragraph on each style or service, what it costs to start and how to book. Then work down the website. Pages two and three clicks deep are the thinnest, so give each one that should rank in search a clear purpose and enough text to serve it, and merge or remove the rest. Do not pad pages to hit a number. Write down the ten questions customers ask most often, and you have the outline. Suff Digital's seo copywriting services (https://www.suffdigital.com/seo/seo-content-writing-services) turn that list into service pages that answer buyers and rank. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: 42.6% of Small Business Web Pages Have Fewer Than 300 Words - Suff Digital

## Cite this study APA Suff Digital. (2026). 42.6% of Small Business Web Pages Have Fewer Than 300 Words. https://www.suffdigital.com/resources/data-studies/thin-content-small-business-pages Plain link 42.6% of Small Business Web Pages Have Fewer Than 300 Words - Suff Digital - https://www.suffdigital.com/resources/data-studies/thin-content-small-business-pages ## Frequently asked questions ### What percentage of small business web pages are thin content? ### How many words does a typical small business web page have? ### Which industries have the thinnest web pages? ### How many small business websites have no page over 300 words? ### Are Wix pages shorter than WordPress pages? ## Related studies - SEO 26.9% of Small Business Websites Link to Their Own Redirects vs 0.9% With Redirect Chains: https://www.suffdigital.com/resources/data-studies/small-business-technical-seo-housekeeping - SEO 16.1% of Small Business Web Pages Can't Appear in Google Search: https://www.suffdigital.com/resources/data-studies/non-indexable-pages-small-business - Ecommerce SEO 57% of Small-Business Product Pages Have Fewer Than 300 Words: https://www.suffdigital.com/resources/data-studies/thin-product-pages-word-count - SEO 39.5% of Small Business Websites Have Pages With Near-Identical Content: https://www.suffdigital.com/resources/data-studies/near-duplicate-content-websites ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search 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"https://www.suffdigital.com/resources/data-studies/thin-content-small-business-pages#article", "headline": "42.6% of Small Business Web Pages Have Fewer Than 300 Words", "description": "42.6% of pages on small business websites have fewer than 300 words of text, and one small business website in six has no page that reaches 300 words at all.", "image": [ "https://www.suffdigital.com/images/suff-digital-share-16x9.jpg" ], "url": "https://www.suffdigital.com/resources/data-studies/thin-content-small-business-pages", "datePublished": "2026-09-24", "dateModified": "2026-09-24", "author": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO", "url": "https://www.suffdigital.com/who-we-are" }, "publisher": { "@id": "https://www.suffdigital.com/#organization" }, "mainEntityOfPage": { "@id": "https://www.suffdigital.com/resources/data-studies/thin-content-small-business-pages", "@type": "WebPage" }, "isPartOf": { "@id": "https://www.suffdigital.com/#website" } }, { 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"https://www.suffdigital.com/resources/data-studies/thin-content-small-business-pages", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Websites of US businesses listed on Google in 56 industries" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/thin-content-small-business-pages#faq", "mainEntity": [ { "@type": "Question", "name": "What percentage of small business web pages are thin content?", "acceptedAnswer": { "@type": "Answer", "text": "42.6% of small business web pages have fewer than 300 words of visible text, and 15.5% have fewer than 100 (September 2026)." } }, { "@type": "Question", "name": "How many words does a typical small business web page have?", "acceptedAnswer": { "@type": "Answer", "text": "The median small business web page has 372 words. The average is 619, because a minority of long pages pull it up." } }, { "@type": "Question", "name": "Which industries have the thinnest web pages?", "acceptedAnswer": { "@type": "Answer", "text": "Tattoo shops, where 71.2% of web pages have fewer than 300 words, followed by photographers (71%) and bakeries (70.8%). Pest control websites have the lowest share at 20.3%." } }, { "@type": "Question", "name": "How many small business websites have no page over 300 words?", "acceptedAnswer": { "@type": "Answer", "text": "16.6% of small business websites have no page with 300 or more words of visible text, about one website in six." } }, { "@type": "Question", "name": "Are Wix pages shorter than WordPress pages?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. 61.8% of pages on Wix small business websites have fewer than 300 words, against 33.5% on WordPress websites, and the median Wix page has 217 words against 476 on WordPress." } } ] } ] } ] ```