--- title: "Trustpilot Statistics: 62.4% of Big Companies Below 3 Stars" url: https://www.suffdigital.com/resources/data-studies/trustpilot-scores-big-companies description: "Trustpilot statistics for 869 leading US companies: 62.4% score below 3 stars, and delivery apps average 1.33 stars, the lowest. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Ftrustpilot-scores-big-companies&text=62.4%25%20of%20the%20Companies%20That%20Dominate%20US%20Google%20Results%20Rate%20Below%203%20Stars%20on%20Trustpilot Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Ftrustpilot-scores-big-companies Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Ftrustpilot-scores-big-companies Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Ftrustpilot-scores-big-companies&title=62.4%25%20of%20the%20Companies%20That%20Dominate%20US%20Google%20Results%20Rate%20Below%203%20Stars%20on%20Trustpilot **62.4%** of the companies whose websites show up most in US Google search results have a Trustpilot score below 3 stars out of 5. Delivery apps and mobile carriers sit at the bottom of seven industries, with every company below 3 stars, while companies with 10,000 or more reviews mostly escape the trend. Analysis of 869 Trustpilot company profiles and 61,188 recent reviews across seven industries · Trustpilot, September 2026 ## Key Findings 1. 1. **62.4%** of the companies that show up most in US Google results have a Trustpilot score below 3 stars, and 39.6% score below 2. Copy stat 2. 2. The big US delivery apps average a Trustpilot score of **1.33** stars and the big US mobile carriers 1.57, the two lowest of seven industries, with every company in both groups below 3 stars. Copy stat 3. 3. **93.3%** of recent Trustpilot reviews of the big US delivery apps are 1-star, as are 90.8% of recent reviews of the big US mobile carriers, and none of these companies replied to them. Copy stat 4. 4. Travel booking sites average **2.6** stars on Trustpilot, the highest of seven industries, and reply to 22% of their recent reviews. Copy stat 5. 5. The two top-rated big US moving companies on Trustpilot reply to **100%** of their recent reviews and score above 4 stars; the three lower-rated big movers show no replies and score 2 stars or lower. Copy stat 6. 6. **16.5%** of companies with 10,000 or more Trustpilot reviews rate below 3 stars, against 77.4% of companies with 100 to 999 reviews. Copy stat 7. 7. **56.6%** of recent Trustpilot reviews of leading companies are 1-star and 33.7% are 5-star, and the median 1-star review runs 77 words against 21 for a 5-star review. Copy stat ## Summary A shopper is about to sign up for a new bank account, switch phone plans or book a cross-country move. Before entering her details she searches the company's name plus "reviews" and lands on its Trustpilot page. The score at the top is below 2 out of 5, and the first review on the page is a long, angry account of a refund that never came, with no answer from the company underneath. Trustpilot is one of the review sites people land on when they search a company's name, and its TrustScore, a rating out of 5 based on customer reviews, is the first thing they see there. For a well-known brand, that number is part of its reputation whether it manages it or not, and it is what journalists, shoppers and would-be partners see when they check up on a company. **62.4%** of the companies whose websites show up most in US Google search results rate below 3 stars on Trustpilot, and four in ten rate below 2. Industry matters: delivery apps average 1.33 stars and mobile carriers 1.57, while travel booking sites lead at 2.6. So does review volume. Companies with 10,000 or more reviews average 3.81 stars, and the moving companies that reply to every review score above 4 while their silent competitors score 2 or lower. ## What we measured On September 23, 2026 we took the 1,300 websites that appear most often in US Google search results across 27,000 common searches and looked each one up on Trustpilot. 869 had a company profile with a TrustScore; the other 431 had no profile or no score and are not part of the figures. For each company we recorded the TrustScore and the total number of reviews, and analysed up to 100 of its most recent public reviews, 61,188 reviews in total, for star rating, length, date and whether the company posted a public reply. We then grouped the companies into seven industries: delivery apps, mobile carriers, insurers, banks, online retailers, moving companies and travel booking sites. For four of them we looked closer: the 3 big US food and grocery delivery apps (300 recent reviews), the 3 big US mobile carriers (218 recent reviews), 6 travel booking and travel search sites (600 recent reviews), and the 5 big moving companies with an established Trustpilot review history. A TrustScore runs from 1 to 5 stars. The 1-star share is the percentage of recent reviews that gave 1 star, the reply rate is the percentage of recent reviews with a public reply from the company, and the median is the middle value: half are higher, half lower. ## Six in ten leading companies rate below 3 stars 62.4% of the companies that show up most in US Google results rate below 3 stars on Trustpilot. Scores cluster at the bottom. 39.6% of these companies score below 2 stars, and 170 score between 1.0 and 1.4, the lowest band on the scale. At the other end, 20% score 4 or higher and 91 companies score 4.5 or above. The average TrustScore is 2.63 and the median 2.3. Companies by trustScore 1.0 to 1.4 170 1.5 to 1.9 174 2.0 to 2.4 101 2.5 to 2.9 97 3.0 to 3.4 79 3.5 to 3.9 74 4.0 to 4.4 83 4.5 to 5.0 91 Source: Suff Digital analysis of 869 Trustpilot company profiles and 61,188 recent reviews across seven industries · Trustpilot, September 2026 These are mostly large, well-known brands: banks, insurers, online retailers, software companies, travel sites and service marketplaces. Many sell something customers only think about when it goes wrong, such as a denied claim, a frozen account or a late delivery, and that is when they go looking for a review site. ## Delivery apps and mobile carriers score lowest of seven industries Trustpilot scores differ sharply by industry. The big US delivery apps average 1.33 stars and the big US mobile carriers 1.57, and every company in both groups scores below 3. Insurers, banks and online retailers sit in a middle band between 2.19 and 2.42, with roughly seven in ten companies below 3. Travel booking sites lead at 2.6, and they are the only group where half the companies score 3 or above. Rate below 3 stars by industry Delivery apps 100% Mobile carriers 100% Insurers 73% Banks 73% Online retailers 72% Moving companies 75% Travel booking sites 50% | Industry | Average TrustScore | Rate below 3 stars | | --- | --- | --- | | Delivery apps | 1.33 | 100% | | Mobile carriers | 1.57 | 100% | | Insurers | 2.19 | 73% | | Banks | 2.27 | 73% | | Online retailers | 2.42 | 72% | | Moving companies | 2.51 | 75% | | Travel booking sites | 2.6 | 50% | The pattern lines up with how often a customer can be let down. Delivery and mobile service are used constantly, and each order or bill is a fresh chance for something to fail. A trip, by contrast, is something people enjoy, and one that goes to plan often prompts a quick positive review. | Industry | Companies studied closely | Recent reviews read | 1-star share of recent reviews | Reply rate | | --- | --- | --- | --- | --- | | Delivery apps | 3 | 300 | 93.3% | 0% | | Mobile carriers | 3 | 218 | 90.8% | 0% | | Travel booking sites | 6 | 600 | 45.5% | 22% | ## Nine in ten reviews of delivery apps and carriers are 1-star 93.3% of recent Trustpilot reviews of the big US delivery apps are 1-star. Of 300 recent reviews of the three big delivery apps, only one gives 5 stars. All three apps score below 2, between 1.1 and 1.7, on 12,279 to 16,741 reviews each, so the scores rest on tens of thousands of customer experiences. The complaints also arrive fast: the busiest app collected its last 100 reviews in 9 days, and the slowest in 50. A shopper checking the page sees an almost unbroken run of fresh 1-star stories. The mobile carriers look much the same. 90.8% of their 218 recent reviews give 1 star, and the median review runs 73 to 112 words depending on the carrier, against 72 to 83 words for the delivery apps. Reviews that long describe a problem in detail: a doubled bill, a failed number transfer, an order that never arrived. Neither group answers. None of the three delivery apps and none of the three carriers posted a public reply to their recent Trustpilot reviews. On a page where nearly every visitor arrives with a complaint, a reply is the only place the brand's own voice appears, and in both industries that place is empty. ## Travel booking sites score highest of seven industries The six big travel booking and travel search sites average 2.6 stars, the best of the seven industries, and 3 of the 6 score 3 or above, with the top-rated site at 4.0. Their recent reviews are far less one-sided: 45.5% are 1-star, half the share seen at delivery apps and carriers. Two habits separate travel sites from the bottom of the table. They collect short, positive reviews: at the best-rated travel site, 65% of recent reviews are 5-star and the median review runs 10 words, the kind a satisfied customer leaves in a few seconds. And they reply. Travel sites answer 22% of their recent reviews overall, the most active one 56%, while delivery apps and carriers answer none. ## Big moving companies split into two camps Moving companies average 2.51 stars as an industry, but the biggest names do not sit near that average. Of the 5 big US moving companies with an established Trustpilot review history, three score 2 stars or lower, at 2.0, 2.0 and 1.4, and two score far higher: HireAHelper at 4.6 on 15,492 reviews and PODS at 4.1 on 13,978 reviews. No big mover scores between 2.0 and 4.1. 1-star share of recent reviews by moving company HireAHelper 9% PODS Moving & Storage 18% Mover A 70% Mover B 86% Mover C 87% | Moving company | TrustScore | 1-star share of recent reviews | Recent reviews with a company reply | Days to collect recent reviews | | --- | --- | --- | --- | --- | | HireAHelper | 4.6 | 9% | 100% | 7 | | PODS Moving & Storage | 4.1 | 18% | 100% | 7 | | Mover A | 2.0 | 70% | 0% | 724 | | Mover B | 2.0 | 86% | 0% | 1,285 | | Mover C | 1.4 | 87% | 0% | 99 | The two top-rated movers reply to every recent review and collect about 14 new ones a day: each gathered 100 reviews in 7 days. 84% of HireAHelper's recent reviews and 72% of PODS's are 5-star, and their median review runs 19 and 28 words, a quick thank-you. The three lower-rated movers took between 99 and 1,285 days to gather their latest reviews, between 70% and 87% of them are 1-star, and the median review runs 100 to 117 words, a full account of what went wrong. Within one industry, the movers that collect reviews quickly and answer them score more than twice as high as the ones that do neither. ## Companies with the most reviews score highest Scores rise with review volume. Companies with 10,000 or more Trustpilot reviews average 3.81 stars, and 16.5% of them rate below 3. Companies with 100 to 999 reviews average 2.2 and 77.4% rate below 3, nearly five times the share. Rate below 3 stars by trustpilot reviews Under 100 69.2% 100 to 999 77.4% 1,000 to 9,999 55.1% 10,000 or more 16.5% | Trustpilot reviews | Companies | Average TrustScore | Rate below 3 stars | | --- | --- | --- | --- | | Under 100 | 351 | 2.56 | 69.2% | | 100 to 999 | 239 | 2.2 | 77.4% | | 1,000 to 9,999 | 176 | 2.68 | 55.1% | | 10,000 or more | 103 | 3.81 | 16.5% | The companies with the most reviews tend to be the ones that ask for them. When a company sends every customer an invitation to review after a purchase, most of those reviews come from people whose order went fine, and they outnumber the complaints. Among the largest profiles, Wise scores 4.3 stars on 301,293 reviews, and JustAnswer and Remitly both score 4.6. ## Recent Trustpilot reviews are either 1 star or 5 stars 56.6% of recent Trustpilot reviews of leading companies are 1-star and 33.7% are 5-star. Two, three and four stars together make up under 10%. Customers come to Trustpilot either to complain or to praise, and very few leave a middling review. Share of recent reviews by star rating 1 star 56.6% 2 stars 4.3% 3 stars 2.3% 4 stars 3.1% 5 stars 33.7% Unhappy reviewers also write more. The median 1-star review runs 77 words, against 21 words for a 5-star review, nearly four times as long. A shopper who opens a company's review page reads detailed complaints next to short praise, which makes the complaints feel heavier than the score alone suggests. ## What this means for brands and PR teams A low TrustScore is common for a big consumer brand, but the industries and companies at the top of these tables show it is not fixed. The same pattern shows up in each comparison: companies with 10,000 or more reviews, travel sites that collect short 5-star reviews and movers that reply to every review all score well above their peers, and each pairs its high score with a steady flow of reviews from ordinary customers. Set up an automatic review invitation after every purchase, delivery, trip or completed service, so satisfied customers are asked as often as unhappy ones speak up. Then reply to reviews, starting with the 1-star ones. In the two lowest-scoring industries no company replies at all, so a brand that answers publicly, with a named support route and a next step, stands out on the page at once. Track your score, 1-star share and review volume month by month against your direct competitors, not against brands in other industries, since industry averages alone range from 1.33 to 2.6 stars. Our reputation management services (https://www.suffdigital.com/services/digital-pr/reputation-management-services) build that review program and response workflow for brands that want their Trustpilot page to reflect their real customers. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: 62.4% of the Companies That Dominate US Google Results Rate Below 3 Stars on Trustpilot - Suff Digital

## Cite this study APA Suff Digital. (2026). 62.4% of the Companies That Dominate US Google Results Rate Below 3 Stars on Trustpilot. https://www.suffdigital.com/resources/data-studies/trustpilot-scores-big-companies Plain link 62.4% of the Companies That Dominate US Google Results Rate Below 3 Stars on Trustpilot - Suff Digital - https://www.suffdigital.com/resources/data-studies/trustpilot-scores-big-companies ## Frequently asked questions ### What share of big companies rate below 3 stars on Trustpilot? ### Which industry has the lowest Trustpilot scores? ### Which industry has the highest Trustpilot scores? ### Do companies with more reviews score higher on Trustpilot? ### Does replying to Trustpilot reviews go with a higher score? ### Are most Trustpilot reviews negative? ## Related studies - Digital PR 71.3% of Leading Companies Did Not Reply to a Single Recent Trustpilot Review: https://www.suffdigital.com/resources/data-studies/trustpilot-company-reply-rates - Digital PR 72% of Online Retailers Rate Below 3 Stars on Trustpilot: https://www.suffdigital.com/resources/data-studies/online-retailers-trustpilot-scores - Digital PR 73% of Banks Rate Below 3 Stars on Trustpilot, but Credit Unions Score Highest: https://www.suffdigital.com/resources/data-studies/banks-trustpilot-scores - Digital PR Top-Rated Insurers on Trustpilot Reply to 48% of Reviews vs 9.6% for Low Scorers: https://www.suffdigital.com/resources/data-studies/insurers-trustpilot-scores ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/trustpilot-scores-big-companies#article", "headline": "62.4% of the Companies That Dominate US Google Results Rate Below 3 Stars on Trustpilot", "description": "62.4% of the companies whose websites show up most in US Google search results have a Trustpilot score below 3 stars out of 5. Delivery apps and mobile carriers sit at the bottom of seven industries, with every company below 3 stars, while companies with 10,000 or more reviews mostly escape the trend.", "image": [ "https://www.suffdigital.com/images/suff-digital-share-16x9.jpg" ], "url": "https://www.suffdigital.com/resources/data-studies/trustpilot-scores-big-companies", "datePublished": "2026-09-24", "dateModified": "2026-09-24", "author": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO", "url": "https://www.suffdigital.com/who-we-are" }, "publisher": { "@id": "https://www.suffdigital.com/#organization" }, "mainEntityOfPage": { "@id": "https://www.suffdigital.com/resources/data-studies/trustpilot-scores-big-companies", "@type": "WebPage" }, "isPartOf": { "@id": "https://www.suffdigital.com/#website" } }, { "@type": "BreadcrumbList", "@id": "https://www.suffdigital.com/resources/data-studies/trustpilot-scores-big-companies#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.suffdigital.com/" }, { "@type": "ListItem", "position": 2, "name": "Resources", "item": "https://www.suffdigital.com/resources" }, { "@type": "ListItem", "position": 3, "name": "Data Studies", "item": "https://www.suffdigital.com/resources/data-studies" }, { "@type": "ListItem", "position": 4, "name": "62.4% of the Companies That Dominate US Google Results Rate Below 3 Stars on Trustpilot" } ] }, { "@type": "Dataset", "@id": "https://www.suffdigital.com/resources/data-studies/trustpilot-scores-big-companies#dataset", "name": "62.4% of the Companies That Dominate US Google Results Rate Below 3 Stars on Trustpilot", "description": "62.4% of the companies whose websites show up most in US Google search results have a Trustpilot score below 3 stars out of 5. Delivery apps and mobile carriers sit at the bottom of seven industries, with every company below 3 stars, while companies with 10,000 or more reviews mostly escape the trend.", "url": "https://www.suffdigital.com/resources/data-studies/trustpilot-scores-big-companies", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Trustpilot company profiles and public Trustpilot reviews; Google search results (US)" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/trustpilot-scores-big-companies#faq", "mainEntity": [ { "@type": "Question", "name": "What share of big companies rate below 3 stars on Trustpilot?", "acceptedAnswer": { "@type": "Answer", "text": "62.4% of the companies that show up most in US Google search results have a Trustpilot score below 3 stars (September 2026), and 39.6% score below 2. The average TrustScore is 2.63 out of 5." } }, { "@type": "Question", "name": "Which industry has the lowest Trustpilot scores?", "acceptedAnswer": { "@type": "Answer", "text": "Delivery apps. The big US delivery apps average a TrustScore of 1.33 out of 5, followed by the big US mobile carriers at 1.57, and every company in both groups scores below 3 stars." } }, { "@type": "Question", "name": "Which industry has the highest Trustpilot scores?", "acceptedAnswer": { "@type": "Answer", "text": "Travel booking sites, which average 2.6 stars on Trustpilot, the highest of seven industries, ahead of moving companies at 2.51 and online retailers at 2.42." } }, { "@type": "Question", "name": "Do companies with more reviews score higher on Trustpilot?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Companies with 10,000 or more Trustpilot reviews average 3.81 stars and 16.5% rate below 3, against 77.4% of companies with 100 to 999 reviews." } }, { "@type": "Question", "name": "Does replying to Trustpilot reviews go with a higher score?", "acceptedAnswer": { "@type": "Answer", "text": "Among big US moving companies, yes. The two top-rated movers, HireAHelper at 4.6 and PODS at 4.1, reply to 100% of their recent Trustpilot reviews, while the three lower-rated movers score 2 stars or lower and show no replies." } }, { "@type": "Question", "name": "Are most Trustpilot reviews negative?", "acceptedAnswer": { "@type": "Answer", "text": "For large companies, yes. 56.6% of recent Trustpilot reviews of the companies that show up most in US Google results are 1-star and 33.7% are 5-star." } } ] } ] } ] ```