--- title: "Keyword in Business Name: 79.4% of Map Pack Listings Have It" url: https://www.suffdigital.com/resources/data-studies/keywords-in-business-name-map-pack description: "Keyword in business name study: 79.4% of Google map pack businesses have the searched service in their name, against 67.4% ranked 11 to 20. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fkeywords-in-business-name-map-pack&text=79.4%25%20of%20Map%20Pack%20Businesses%20Have%20the%20Search%20Keyword%20in%20Their%20Business%20Name Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fkeywords-in-business-name-map-pack Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fkeywords-in-business-name-map-pack Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fkeywords-in-business-name-map-pack&title=79.4%25%20of%20Map%20Pack%20Businesses%20Have%20the%20Search%20Keyword%20in%20Their%20Business%20Name **79.4%** of the businesses in Google's map pack have the service people searched for in their business name, against 67.4% of businesses ranked 11 to 20. Names that add the city as well are almost twice as common in the map pack as further down. Analysis of 3,160 Google Maps searches and 8,995 map pack listings · Google Maps results, September 2026 ## Key Findings 1. 1. **79.4%** of businesses in Google's map pack have the searched service in their business name, such as "plumbing" in a plumber's name. Copy stat 2. 2. The share of Google Maps businesses with the service in their name falls from **81.2%** at number one to 64.4% at position 20. Copy stat 3. 3. Business names that contain both the service and the city appear in **16%** of Google map pack listings, against 9.2% of listings ranked 11 to 20. Copy stat 4. 4. **18.4%** of Google map pack business names include the searched city, against 12.4% of businesses ranked 11 to 20. Copy stat 5. 5. **94.5%** of veterinarians in Google's map pack have the service in their business name, against 30.2% of personal injury lawyers. Copy stat ## Summary Search Google Maps for "roofer" in almost any US city and read the three names under the map: something Roofing, something Roofing and Restoration, a Roofing Company. The businesses that say exactly what they do fill the top of the list. A business name is one of the few things Google can match word for word against a search. Google's rules say the name on a listing must be the business's real-world name, but when that real name includes the service, the listing appears to benefit. That makes the name a local ranking factor most owners never think about. **79.4%** of map pack businesses have the searched service in their name, against 67.4% of businesses ranked 11 to 20, and the share drops almost every step down Google Maps, from 81.2% at number one to 64.4% at number twenty. Names that combine the service and the city are rarer, but they appear almost twice as often in the map pack as further down. ## What we measured On September 23, 2026 we ran 3,160 Google Maps searches for local services, such as plumber, roofer and personal injury lawyer, in 79 US cities, each with and without "near me". For 19 services we took the names of every business ranked 1 to 20, including 8,995 businesses in the map pack. The map pack is the group of three businesses Google shows with a map at the top of local search results. A name contains the service when it includes the searched service word or a close variant, such as "Plumbing" for a plumber search or "Dental" for a dentist search. A name contains the city when it includes the name of the city searched. We compare the map pack with businesses ranked 4 to 10 and 11 to 20. ## The keyword in the name fades with every rank 81.2% of number one businesses on Google Maps have the searched service in their name. The share falls to 79.4% across the map pack, 72.9% at ranks 4 to 10 and 67.4% at ranks 11 to 20, reaching 64.4% at position 20. Even there, nearly two thirds of businesses carry the service word, which shows how common descriptive names are among local service businesses. Service in name by google Maps position Map pack (1 to 3) 79.4% Ranks 4 to 10 72.9% Ranks 11 to 20 67.4% Source: Suff Digital analysis of 3,160 Google Maps searches and 8,995 map pack listings · Google Maps results, September 2026 | Google Maps position | Service in name | City in name | Service and city | | --- | --- | --- | --- | | Map pack (1 to 3) | 79.4% | 18.4% | 16% | | Ranks 4 to 10 | 72.9% | 13.9% | 11.3% | | Ranks 11 to 20 | 67.4% | 12.4% | 9.2% | A name that matches the search tells Google and the searcher at once that the business does what they need. For a customer scanning three names in a hurry, "Smith Plumbing" answers the question that "Smith and Sons" leaves open. Google's ranking and the customer's click point the same way. ## Service plus city names are almost twice as common in the map pack Names that contain both the service and the city, such as "Denver Roofing Pros", appear in 16% of map pack listings, against 11.3% at ranks 4 to 10 and 9.2% at ranks 11 to 20. City names alone show the same pattern: 18.4% of map pack names include the city, against 12.4% at ranks 11 to 20. Most descriptive names are genuine: "Smith Plumbing" contains the word plumbing because that is what the business is called. The service-plus-city pattern is the one most often linked to keyword stuffing, where a business adds search words to its Google name that it does not use anywhere else. City names are most common in pest control (35.4%) and HVAC (33.8%) map packs, the fields where this pattern is most visible. ## Trades name the service, law firms name the partners How often the keyword appears depends on how each field names itself. 94.5% of veterinarians, 93.7% of roofers and 91.6% of pest control companies in the map pack carry the service in their name. Only 30.2% of personal injury lawyers do, because law firms are usually named after their partners. Service in name by service searched Veterinarian 94.5% Roofer 93.7% Pest control 91.6% House cleaning service 90.3% Electrician 89.2% Locksmith 87.7% Dentist 86.9% Plumber 85.4% HVAC company 81.9% Landscaper 80.6% Real estate agent 71.5% Hair salon 71.1% Accountant 63.9% Gym 56.8% Personal injury lawyer 30.2% | Service searched | Service in name | City in name | | --- | --- | --- | | Veterinarian | 94.5% | 19.2% | | Roofer | 93.7% | 19.9% | | Pest control | 91.6% | 35.4% | | House cleaning service | 90.3% | 26.8% | | Electrician | 89.2% | 13.1% | | Locksmith | 87.7% | 20.1% | | Dentist | 86.9% | 24.9% | | Plumber | 85.4% | 14.3% | | HVAC company | 81.9% | 33.8% | | Landscaper | 80.6% | 10.5% | | Real estate agent | 71.5% | 21.1% | | Hair salon | 71.1% | 7% | | Accountant | 63.9% | 3.6% | | Gym | 56.8% | 17.9% | | Personal injury lawyer | 30.2% | 10.1% | In fields where nearly everyone carries the keyword, such as roofing or pest control, a descriptive name is the norm rather than an edge. In fields where few do, such as law, accounting and fitness, a business whose real name says what it does stands out in the map pack. ## What this means for local business owners Use your real business name on Google. If your legal name already includes your service, you benefit naturally. If it does not, the change has to be real: a registered trade name that you use on your signage, website, invoices and vehicles, not an edit to your Google listing alone. Adding words to your Google name that appear nowhere else breaks Google's rules and can get the listing suspended. If you are choosing a name for a new business, a name that includes your main service gives you a head start in Google Maps and tells customers what you do at a glance. Watch competitors who add keywords and cities to their Google names without using them anywhere else. You can suggest an edit on Google Maps or report the listing through Google's Business Redress Complaint Form. Our local seo packages (https://www.suffdigital.com/seo/local-seo-services) include auditing competitor listings in your map pack and filing reports where the evidence supports it. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: 79.4% of Map Pack Businesses Have the Search Keyword in Their Business Name - Suff Digital

## Cite this study APA Suff Digital. (2026). 79.4% of Map Pack Businesses Have the Search Keyword in Their Business Name. https://www.suffdigital.com/resources/data-studies/keywords-in-business-name-map-pack Plain link 79.4% of Map Pack Businesses Have the Search Keyword in Their Business Name - Suff Digital - https://www.suffdigital.com/resources/data-studies/keywords-in-business-name-map-pack ## Frequently asked questions ### Do keywords in a business name help Google Maps rankings? ### How common is keyword stuffing in the Google map pack? ### Which businesses most often have the service in their name? ### Does the number one Google Maps result usually have the keyword in its name? ## Related studies - Local SEO The No. 1 Business on Google Maps Has a Median of 101 Reviews vs 39 at Position 20: https://www.suffdigital.com/resources/data-studies/map-pack-ranking-factors-reviews - Local SEO Independent Businesses Hold 93.3% of Google Map Pack Spots vs 6.7% for Chains: https://www.suffdigital.com/resources/data-studies/chains-vs-local-businesses-map-pack - Local SEO 72.4% of Google Map Pack Businesses Are Within a Mile of the Search Location: https://www.suffdigital.com/resources/data-studies/map-pack-distance-from-searcher - Local SEO Google Maps Shows an Out-of-Town Plumber in 41.4% of Small-Town Searches vs 17.9% Overall: https://www.suffdigital.com/resources/data-studies/small-town-map-pack-out-of-town-businesses ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/keywords-in-business-name-map-pack#article", "headline": "79.4% of Map Pack Businesses Have the Search Keyword in Their Business Name", "description": "79.4% of the businesses in Google's map pack have the service people searched for in their business name, against 67.4% of businesses ranked 11 to 20. 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Names that add the city as well are almost twice as common in the map pack as further down.", "url": "https://www.suffdigital.com/resources/data-studies/keywords-in-business-name-map-pack", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google Maps search results" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/keywords-in-business-name-map-pack#faq", "mainEntity": [ { "@type": "Question", "name": "Do keywords in a business name help Google Maps rankings?", "acceptedAnswer": { "@type": "Answer", "text": "They go with higher rankings. 79.4% of businesses in Google's map pack have the searched service in their business name, against 67.4% of businesses ranked 11 to 20 (September 2026)." } }, { "@type": "Question", "name": "How common is keyword stuffing in the Google map pack?", "acceptedAnswer": { "@type": "Answer", "text": "Business names with both the service and the city appear in 16% of Google map pack listings, against 9.2% of listings ranked 11 to 20." } }, { "@type": "Question", "name": "Which businesses most often have the service in their name?", "acceptedAnswer": { "@type": "Answer", "text": "Veterinarians (94.5% of map pack businesses) and roofers (93.7%). Personal injury lawyers are lowest, at 30.2%." } }, { "@type": "Question", "name": "Does the number one Google Maps result usually have the keyword in its name?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. 81.2% of number one businesses on Google Maps have the searched service in their business name, against 64.4% of businesses at position 20." } } ] } ] } ] ```