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    Home>Case Studies>CONFIDENTIAL B2B CLIENT
    B2BTechnical SEOWebsite MigrationsWordPress

    Confidential B2B Client

    From 5 to 400 Clicks/Day: Rescuing a Broken Site Migration

    +842% Clicks in 7 Days

    Client migrated from a legacy CMS to WordPress and changed domains simultaneously without a migration plan. We rebuilt internal link architecture, corrected 266+ redirects, eliminated 2,300+ 404s, resolved mixed content, and fixed indexation site-wide.

    Problems We Inherited

    • 3,800+ broken internal links
    • 266+ incorrect redirects
    • 2,300+ 404 errors
    • Major performance issues
    • Mixed content across thousands of URLs
    • Indexing issues across thousands of pages

    What We Fixed

    • Rebuilt all internal link architecture
    • Corrected and audited all redirects
    • Eliminated 404 pages and dead ends
    • Resolved mixed content site-wide
    • Fixed indexation and sitemap issues
    • Optimised JS/CSS performance site-wide

    7-Day Recovery

    Oct 15-22 vs Oct 7-14

    Metric Before After Change
    Clicks 173 1,630 +842%
    Impressions 13.6K 80.4K +492%
    CTR 1.3% 2.0% +54%
    Average Position 28.7 10.6 +18.1

    28-Day Recovery

    Sep 24-Oct 22 vs Aug 26-Sep 23

    Metric Before After Change
    Clicks 233 2,020 +767%
    Impressions 77.2K 115K +49%
    CTR 0.3% 1.8% +500%
    Average Position 64.3 17.4 +46.9