From 5 to 400 Clicks/Day: Rescuing a Broken Site Migration

+842% Clicks in 7 Days

Client migrated from a legacy CMS to WordPress and changed domains simultaneously without a migration plan. We rebuilt internal link architecture, corrected 266+ redirects, eliminated 2,300+ 404s, resolved mixed content, and fixed indexation site-wide.

Problems We Inherited

3,800+ broken internal links
266+ incorrect redirects
2,300+ 404 errors
Major performance issues
Mixed content across thousands of URLs
Indexing issues across thousands of pages

What We Fixed

Rebuilt all internal link architecture
Corrected and audited all redirects
Eliminated 404 pages and dead ends
Resolved mixed content site-wide
Fixed indexation and sitemap issues
Optimised JS/CSS performance site-wide

7-Day Recovery

Oct 15-22 vs Oct 7-14

Metric	Before	After	Change
Clicks	173	1,630	+842%
Impressions	13.6K	80.4K	+492%
CTR	1.3%	2.0%	+54%
Average Position	28.7	10.6	+18.1

28-Day Recovery

Sep 24-Oct 22 vs Aug 26-Sep 23

Metric	Before	After	Change
Clicks	233	2,020	+767%
Impressions	77.2K	115K	+49%
CTR	0.3%	1.8%	+500%
Average Position	64.3	17.4	+46.9

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