Free General Tool
Free ROI Calculator — Run the numbers in seconds with clear, plain-English results. No signup, no spreadsheets.
Plug in your inputs to get a defensible roi figure you can use to scope a piece of work, a media plan, or a forecast.
Use the ROI Calculator output in briefs, proposals, or QBRs so every party is working from the same roi instead of a rough guess.
Show the inputs and the math so the roi you're proposing isn't taking on faith. Stakeholders can poke at it before they sign off.
Someone hands you a roi figure and you're not sure it's right. Drop the inputs into the ROI Calculator to confirm before you act on it.
ROI (return on investment) is net profit divided by cost, expressed as a percentage, and is the universal way to compare the payoff of any spend. This calculator returns ROI from your investment and return values.
Just the values shown in the form above. Each field is labeled in plain English so you don't need to look up what to enter.
Yes. The ROI Calculator output is suitable for proposals, QBRs, and forecasts. We recommend always showing the inputs alongside the number so the client can see how it was built.
That's normal. Use ranges. Run the ROI Calculator with a conservative input and an optimistic input to see the realistic spread of roi you could land in.
Yes. No signup, no limits, no email gate. Use the ROI Calculator as often as you need.
No. This tool runs entirely in your browser. Nothing you enter is sent to a server, saved, or shared with anyone.
Please do. We're happy for marketers, agencies, and educators to link to this page so their readers can use the ROI Calculator here.
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