•Digital PR

    Digital PR Agency

    Earn media coverage that builds links, authority and demand for your brand.

    We build campaigns around credible stories, data and expert commentary, then pitch the outlets your buyers trust. Every placement is reported with the link status, referral value and search impact it created.

    Digital PR Agency

    Matt Suffoletto, Founder & CEO

    Get your Digital PR strategy today

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    •Why Suff Digital

    Digital PR that turns credible stories into authority.

    We build digital PR around stories your market can believe: data, expert commentary, research, launches and useful answers journalists can actually use. The same team handles strategy, pitching, link follow-up and reporting, so every campaign connects coverage with search authority, referral traffic and demand.

    Speak with a specialist •
    Matt Suffoletto, Founder & CEO at Suff Digital
    Matt Suffoletto
    Founder & CEO
    Kriszta, Chief Operating Officer at Suff Digital
    Kriszta
    Chief Operating Officer
    Tony, Partnership Director at Suff Digital
    Tony
    Partnership Director

    What Our Digital PR Services Include

    We match the service mix to the outcome: more coverage, stronger links, cleaner search results or better brand visibility.

    (06)

    •Media outreach

    We build the media list by hand around journalists already covering your market, then write and sequence the pitches. More on how we run press outreach.

    •Expert commentary and HARO responses

    When a reporter needs a source today, your expert replies first and in usable form. More on how we handle source requests.

    •Brand mentions and link reclamation

    We watch for new mentions, sort the ones worth acting on, and ask publishers for a link where there is a reason to add one. More on how we reclaim brand mentions.

    •Reputation management

    We work on what page one of your search results says, from review profiles to the coverage that outranks the complaints. See reputation work for a company or reputation work for a named founder.

    •Crisis communications

    The statement, the approval chain and the spokesperson get decided before you need them, not during. More on preparing before an incident.

    •PR for startups

    Funding, launch and hiring are one story each, and the months in between need a plan. More on PR for funded startups.

    See our process •
    •Problems we solve

    Why your brand isn't getting the coverage it should

    Coverage stalls when the story is weak, the pitch list is too broad or no one follows up after a placement goes live.

    Get my coverage baseline •
    01

    Your pitches are being ignored

    You send pitches and hear nothing back. Usually the pitch is about your company rather than about a story, and the list was bought rather than built. Journalists get more email than they can read, so a pitch with no angle and no relevance to their beat is never opened.

    02

    You get mentioned without getting a link

    A publication names your company and the mention sends no authority anywhere, because nothing on the page points back to you. Left alone, coverage you already earned does nothing for your search visibility.

    03

    You don't think you have anything newsworthy

    No launch this quarter, no funding round, nothing that feels like news. That is the most common reason a program never starts, and it is usually wrong. The material is already in the business, just never framed for a journalist.

    04

    Your PR reports stop at placements

    The report is a grid of publication logos. It does not say how many outlets were contacted, whether the links were followed, or whether anything changed afterwards. You cannot tell a good month from a lucky one.

    Our Digital PR Process

    (06)
    Phase 01
    Phase 1

    Audit what you already have

    We read your coverage, backlinks and brand mentions, plus the outlets writing about your market and your competitors. That gives us a position to measure against, and it decides where the budget opens.

    Phase 02
    Phase 2

    Find the stories

    We talk to your team and look at the data you already collect, then work out which of it a journalist could publish. The output is a shortlist of ideas with the angle, format and likely outlet beside each one.

    Phase 03
    Phase 3

    Build the media list

    We identify journalists who have recently covered the topic and note how they prefer to be approached, keeping the list short enough that every pitch is written for its recipient.

    Phase 04
    Phase 4

    Pitch and follow up

    We send the pitches, manage the replies and take reactive opportunities as they appear, so nothing waits on one big idea to land. Angles change when the feedback says they should.

    Phase 05
    Phase 5

    Record the placement and chase the link

    Every placement is logged with its URL, date and link status. Where a mention arrives with no link, we go back to the publisher while the article is current.

    Phase 06
    Phase 6

    Report, then adjust the next campaign

    You get the coverage, links, outreach volume and failed pitches, alongside branded search and referral traffic where measurable. The next campaign is planned from that.

    Get started •
    •Demand creation

    Get discovered before someone searches for your brand.

    Search captures people already looking for what you sell. Digital PR reaches them earlier: someone reads your research inside an article, sees your founder quoted, or finds you while looking into a problem they have. They may click that day or search your name a week later, but a third party introduced you before your website had the chance.

    •
    Outlets chosen for audience relevance, not for the logo
    •
    Coverage tracked alongside branded search
    •
    Links and referral traffic reported separately from impressions
    •
    Outreach volume reported next to the placements
    •Long-term value

    Earned coverage keeps working after the campaign ends.

    Paid media stops the day the budget stops. An article can keep ranking, keep sending readers and keep being read by search engines and AI assistants for years. So can the media list, the journalist relationships and the links pointing at your site. Those stay with you.

    2,500+ businesses served

    Digital PR Reviews

    “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.”
    Rachel BellMarketing Consultant
    “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!”
    Courtney MyersAgency Partner
    “Suff Digital is the way to go! Great people! Great work! Call them now!”
    Barbara BoccioClient
    “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.”
    Pamela HultsBusiness Owner
    “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!”
    Street MDPractice Owner
    “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.”
    Isaac WellishBusiness Owner
    “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.”
    Samantha McGowanBusiness Owner
    “Fast, responsive, and helpful in getting everything set up. Went above and beyond.”
    DKBusiness Owner
    “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.”
    Scott KingBusiness Owner
    “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.”
    ThadBusiness Owner
    “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.”
    Pamela HultsBusiness Owner
    “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!”
    Street MDPractice Owner
    “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.”
    Isaac WellishBusiness Owner
    “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.”
    Samantha McGowanBusiness Owner
    “Fast, responsive, and helpful in getting everything set up. Went above and beyond.”
    DKBusiness Owner
    “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.”
    Scott KingBusiness Owner
    “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.”
    ThadBusiness Owner
    “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.”
    Rachel BellMarketing Consultant
    “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!”
    Courtney MyersAgency Partner
    “Suff Digital is the way to go! Great people! Great work! Call them now!”
    Barbara BoccioClient

    Digital PR Deliverables

    You see the strategy, outreach, placements, links and reporting behind every campaign.

    Month One
    Strategy and research
    ✓Digital PR strategy document
    ✓Existing coverage and backlink baseline
    ✓Competitor coverage analysis
    ✓Story angles ranked by outreach fit
    ✓Journalist and publication research
    ✓Spokesperson and media preparation
    Months 2-3
    Campaign execution
    ✓Campaign assets and research write-ups
    ✓Personalized media outreach
    ✓Reactive PR and expert sourcing
    ✓Brand mention monitoring
    ✓Unlinked mention reclamation
    ✓Follow-up and journalist correspondence
    Ongoing
    Reporting
    ✓Coverage and placements earned
    ✓Editorial backlinks secured
    ✓Link and follow status
    ✓Publications contacted
    ✓Outreach volume
    ✓Pitches that did not land
    ✓Branded search movement
    ✓Referral traffic
    ✓Share of voice
    ✓AI answer citations
    •Your options

    Compare Digital PR Services

    A strong digital PR agency shows live coverage, outreach volume, link status and what changed after the placement.

    (12)
    Live coverage links, not a logo wall
    Us
    PartialAgencies
    PartialFreelance
    In-house
    Placements reported with the outreach volume
    Us
    Agencies
    Freelance
    In-house
    Follow status tracked on every link
    Us
    PartialAgencies
    Freelance
    In-house
    Reputation and crisis handled by one team
    Us
    PartialAgencies
    Freelance
    In-house
    Holding statement written before you need it
    Us
    Agencies
    Freelance
    In-house
    Unlinked mentions chased for a link
    Us
    PartialAgencies
    PartialFreelance
    In-house
    Citations in AI answers tracked
    Us
    Agencies
    Freelance
    In-house
    A senior strategist owns your account
    Us
    SharedAgencies
    Freelance
    In-house
    Will not guarantee a placement
    Us
    VariesAgencies
    VariesFreelance
    In-house
    Brand search results re-checked on a set schedule
    Us
    Agencies
    Freelance
    In-house
    Share of voice against a named competitor set
    Us
    PartialAgencies
    Freelance
    In-house
    Clear scope before outreach starts
    Us
    Agencies
    Freelance
    In-house
    Suff Digital
    Other agencies
    Freelancers
    In-house / DIY
    Live coverage links, not a logo wall
    Partial
    Partial
    Placements reported with the outreach volume
    Follow status tracked on every link
    Partial
    Reputation and crisis handled by one team
    Partial
    Holding statement written before you need it
    Unlinked mentions chased for a link
    Partial
    Partial
    Citations in AI answers tracked
    A senior strategist owns your account
    Shared
    Will not guarantee a placement
    Varies
    Varies
    Brand search results re-checked on a set schedule
    Share of voice against a named competitor set
    Partial
    Clear scope before outreach starts
    •The long version

    What does a digital PR agency actually do?

    The long version, for anyone comparing agencies before they take a call.

    Speak with a specialist •

    A digital PR agency does more than send press releases to a long list of journalists. It finds a story people want to cover, puts it in front of the outlets your buyers read, and turns that coverage into something that keeps working. Our guide covers how a company gets digital PR started.

    Three questions decide whether a program is worth running: what the coverage is actually for, where the stories come from in the months when nothing has launched, and what happens to a mention that arrives without a link. The three sections below are our answer to each.

    Coverage and links need the same goal

    Coverage introduces your company to people who have never heard of it. That is the part most agencies sell, and it is worth something on its own.

    The link is the part that keeps paying. It gives search engines and AI assistants another trusted source connecting your brand to the subject you want to be known for. That is the practical difference between this and a traditional press office, and our digital PR guide covers the shift.

    So we judge a target three ways: right audience, useful story, realistic chance of a followed link. A trade title can beat a national on all three.

    Story ideas when the product has not changed

    Most months there is no launch and no funding round. The material is usually already in the business: a pattern in your own data, a question customers keep asking, an opinion your founder holds that the market does not.

    The work is turning one of those into something a journalist can publish without having to do the research themselves.

    Why a mention with no link is still worth chasing

    An unlinked mention is the cheapest link available, because the hard part already happened: a journalist knew your company and decided it belonged in the story.

    What is left is asking, and asking soon. An editor updates a live article far more readily than one filed months ago, which is why monitoring belongs in the weekly routine.

    See where your current PR program is leaving coverage on the table.

    Before you brief a digital PR agency, get the baseline. We review your coverage, backlinks and competitor visibility, then show the first opportunities worth pursuing.

    Get a free Digital PR review •Speak with a specialist
    •Explore Digital PR

    Digital PR built around the problem you need to solve

    Media OutreachMedia lists built desk by desk, and a pitch written for the one editor who has a reason to run it.
    Brand MentionsWe watch for the articles that name you without linking, then ask for the link while the piece is still young.
    HARO ResponsesYour credentials sit on file, so a reporter working today can quote you inside the hour.
    Crisis CommunicationsA holding statement written before you need it, and someone who answers the phone in the first hour.
    Startups PRAnnouncements that land from pre-seed through Series B, plus something worth saying between rounds.
    •Frequently asked questions

    Common Questions

    There is no single number, and a PR firm that quotes one before looking is guessing. Scope moves it: how many campaigns you want in a year, whether original research has to be commissioned, how many markets are in play, and whether reputation work is included. We scope those four, then quote in writing.

    Ask us something else •
    •Learn more

    Digital PR guides

    Longer reads on the same subject, written by our senior team.

    •Ready for real growth?

    Find out what is holding your brand authority back.

    Tell us what you sell and what you want the coverage to do. We will read your mentions, backlinks and competitor coverage, then come back with where we would start and why.

    ✓A review of your real coverage and backlink profile
    ✓Response within one business day
    ✓Read by a senior strategist first
    2,500+ businesses served
    Matt Suffoletto, Founder & CEOTony, Partnership DirectorKriszta, Chief Operating Officer

    Request a free proposal now

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