Media outreach for stories worth pitching
Turn useful mentions, data and market signals into outreach a journalist can act on.
•MEDIA MONITORING
Media Monitoring
Catch the articles naming your company while you can still turn them into links, replies and stronger visibility.
Find and act on the articles, listings and conversations already naming your brand. We monitor mentions, qualify what matters, request links where they make sense and flag anything that needs a fast response.
Media Monitoring
Get your Media Monitoring strategy today
•Why Suff Digital
Alerts are cheap. Knowing what to do with one is the job.
Brand mention work is only useful when someone acts on the alert. We set up the monitoring, filter the noise, review the mentions that matter and turn each one into a clear next step: request a link, correct the claim, reply or track the trend.
Speak with a specialist •
Matt Suffoletto
Founder & CEO
Kriszta
Chief Operating Officer
Tony
Partnership Director
What Our Media Monitoring Services Include
The point is not to see everything.
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•Tracking every name that matters
Company name, products, executives, former trading names and the misspellings people actually type, watched across news, blogs, review platforms and public forums.
•Turning unlinked mentions into links
When a relevant article names your business without linking, we pick the destination page that genuinely helps the reader and ask the publisher for one specific edit, while the piece is still recent enough to change.
•Watching your industry, not just your name
We run news monitoring across the publications, topics and competitors shaping your category, so your team sees what is worth reacting to without wading through the rest.
•Share-of-voice measurement
Your mention volume against a fixed competitor set, on a fixed source list, over a fixed window, so the number means the same thing in March as it did in January.
•AI answer visibility
We run a fixed set of questions through the major AI search tools, record where your brand appears and note which third-party sources those answers lean on, so changes can be tracked rather than guessed.
•Escalation and ownership
We agree in advance what needs a human response and who that is. Link opportunities, negative coverage and high-value mentions go to a named person, not a shared inbox that gets missed.
•Problems
Why monitoring programs stop being useful
A tool can return thousands of results and still leave your team unsure what deserves attention. We turn brand mentions into a short list of actions.
Get my mention sweep •01
Thousands of alerts, almost no signal
A bare company-name alert returns every page that happens to contain the same word. We tighten the search with exclusions, context terms and source rules until the feed is short enough for your team to actually read.
02
You find the important article months late
A link request is easiest while the piece is fresh and the editor is still willing to make a small edit. Once it has aged out of the newsroom's attention, the same request becomes a favor rather than a correction.
03
Your brand name means something else
If your company shares a name with a place, a product or a common phrase, generic tracking returns noise forever. We build the query around the context that identifies your business, not the word itself.
04
Mentions get counted but never worked
Knowing a publication named you does not create the link. We write to the editor, point at the sentence and explain why the change helps their reader. That work is the deliverable here.
05
Forums and communities are missing entirely
Buyers do not only talk in news articles. Where the content is public we include forums, review platforms and the other places a purchase gets argued out, because those pages influence search results and AI answers.
06
Share of voice moves because the method moved
A competitor gets added in month four, a new source is switched on halfway through the quarter, and the line on the chart jumps. The trend becomes impossible to trust because what the first month counted was never written down.
•Brand monitoring process
Our Media Monitoring Process
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Phase 01
Phase 1
Engineer the queries
We map brand names, products, executives, misspellings and the context terms separating your company from everything else sharing the word, then test the query on real results before it goes live.
Phase 02
Phase 2
Run a historical baseline
A backward sweep shows where you are already named, how many of those pages carry a link, and how your volume compares with the competitor set. Everything later is measured against it.
Phase 03
Phase 3
Write the routing rules
We define what counts as noise, what becomes a link opportunity and what needs a same-day response, then attach a named owner to each so nothing waits for a volunteer.
Phase 04
Phase 4
Build the reclamation queue
Unlinked brand mentions are ordered by relevance, recency and page strength, then worked from the top in small batches rather than sent out all at once, because the article published this month is the one an editor will still open.
Phase 05
Phase 5
Work new mentions as they land
Fresh opportunities enter the queue continuously. Replies, refusals and each outlet's linking behavior are recorded, so the next approach starts with what already happened.
Phase 06
Phase 6
Report the movement each month
Volume, share of voice, links requested against links earned, and any change in how AI tools answer questions about your category where that is in scope.
•Demand
Find the conversation while you can still change it.
The mention exists whether or not anyone on your team sees it. It converts activity already happening into something you can act on: an article becomes a backlink, a wrong claim gets corrected before it spreads, and a competitor being quoted tells you which story to pitch next.
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Articles found while an editor will still amend them
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Unlinked mentions moved into an active queue
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Share of voice measured the same way every month
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High-value coverage routed to a named owner
•What survives
The record you build stays yours after we stop working on it.
The query specification, the mention archive, the notes on which outlets link and the history of what was asked and answered all belong to you. If the tool or the agency changes later, the next team does not start again from an empty dashboard. What stops is the finding, not the intelligence already gathered.
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Query specification and exclusions documented
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Mention archive retained and exportable
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Outlet linking behavior on the record
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Reclaimed links keep working afterwards
•Brand monitoring deliverables
Media Monitoring Deliverables
You can see where you were named, what action we took and whether brand visibility is moving.
Month One
Setup
✓Query specification you keep
✓Competitor set and agreed source list
✓Historical baseline sweep
✓Routing rules with a named owner each
Months 2-3
Ongoing
✓New mentions triaged, not just listed
✓Reclamation queue in priority order
✓Outreach to publishers on your behalf
✓Forum and review-site watching where public
Ongoing
Reporting
✓Mention volume and tone
✓Share of voice on a fixed method
✓Links requested against links earned
✓AI answer and citation changes where in scope
Compare Media Monitoring Services
Compare brand monitoring services by source coverage, alert quality and what happens after a mention is found.
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Queries engineered and tested before launch
Us
Agencies
Freelance
In-house
Historical baseline before month one
Us
Agencies
Freelance
In-house
Unlinked mentions actually chased
Us
Agencies
Freelance
In-house
Share of voice on a documented method
Us
Agencies
Freelance
In-house
Works with the platform you already pay for
Us
Agencies
Freelance
In-house
Query spec and archive handed back to you
Us
Agencies
Freelance
In-house
Suff Digital
Other agencies
Freelancers
In-house / DIY
Queries engineered and tested before launch
Historical baseline before month one
Unlinked mentions actually chased
Share of voice on a documented method
Works with the platform you already pay for
Query spec and archive handed back to you
See who is naming you without linking to you.
We will run a baseline sweep, show which articles mention your business today and send a short action list for the links worth reclaiming.
•Frequently asked questions
Common Questions
A brand mention is any reference to your company, product or people on a page you do not control. They turn up in news stories, reviews, forums, podcast notes, social posts and AI answers, and may or may not carry a link back to you.
Original data
Related research
- Data Study · Digital PR
Temu Out-Mentions eBay and Walmart Online With 69.7 Million Web Mentions
Temu is named on 69.7 million web pages, more than eBay (63.2 million) and more than twice Walmart (26.7 million).
- Data Study · Digital PR
Disney+ Tops Streaming Brand Mentions Online With 71.5 Million, Ahead of Netflix
Disney+ is named on 71.5 million web pages, just ahead of Paramount+ (69.3 million) and Netflix (66.1 million), and all three keep negative mentions near 13%.
- Data Study · Digital PR
Just 23% of Online Mentions of Telecom Brands Are Positive vs 43.6% for Hotels
Only 23% of recent online mentions of telecom brands are positive, the lowest share of eight industries and about half the 43.6% for hotel brands.
•Ready for real growth?
Start with a sweep, not another subscription.
Tell us your brand names, your products and the competitors you want measured against. A senior strategist replies within one business day with what we found, what your current setup is missing and which mentions we would chase first.
✓A baseline sweep before you commit to anything
✓Reply within one business day
✓Works with the tool you already pay for
2,500+ businesses served
Request a free proposal now
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