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    Home>Case Studies>NATIONAL SERVICE ANIMAL REGISTRY (NSAR)
    E-CommerceSpeed OptimizationCore Web VitalsWooCommerce

    National Service Animal Registry (NSAR)

    How We Helped National Service Animal Registry Improve Site Speed and Pass Core Web Vitals

    32% LCP / 79% TBT Reduction

    WooCommerce store carrying years of plugin and custom-code debt. Full CWV audit + staged deployments cut desktop LCP 32% and desktop TBT 79% without touching live orders.

    Outcomes

    32%

    Desktop LCP Reduction

    Desktop LCP improved from 2.8s to 1.9s.

    79%

    Desktop TBT Reduction

    Desktop TBT dropped from 480ms to 100ms.

    13%

    Mobile LCP Reduction

    Mobile LCP improved from 7.7s to 6.7s.

    Before vs After

    Metric Before After
    Desktop LCP 2.8s 1.9s
    Desktop TBT 480ms 100ms
    Desktop SI 5.0s 3.6s
    Mobile LCP 7.7s 6.7s
    Mobile TBT 410ms 320ms
    Mobile SI 13.2s 12.1s

    Project Overview

    NSAR asked us to help improve the speed and stability of their WooCommerce site. The store used several plugins and custom-coded features, so every change had to be carefully planned and tested to avoid disrupting core functionality. We worked closely with their internal developer to coordinate access and deployment. Our team ran a full Core Web Vitals audit, implemented the necessary optimizations, and monitored real user data until the site reached the performance goals.

    Our Approach

    1

    CWV Audit — full Core Web Vitals audit across key pages.

    2

    Plugin & Code Review — reviewed plugins and custom-coded features for performance impact.

    3

    Frontend Performance — optimized theme assets, scripts, and images while preserving WooCommerce functionality.

    4

    Server Optimization — improved server response times through caching and database query optimization.

    5

    Staged Deployment — deployed improvements in controlled batches to avoid disrupting live orders.

    Key Takeaways

    • → Large databases need targeted query optimization, not just caching layers.
    • → High-volume stores require staged deployments to protect revenue.
    • → Server-side improvements (TTFB) often unlock the biggest gains on WooCommerce.

    “Outstanding results! Matt and his team delivered measurable outcomes for our company, something larger firms promised but never followed through on. Truly impressive work!”

    Cody Stehlik

    NSAR