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    Home>Case Studies>PLATTERFUL
    E-CommerceSpeed OptimizationShopify

    Platterful

    How We Helped Platterful Improve Site Speed and Pass Core Web Vitals

    +20% Conversions

    Image-heavy Shopify brand whose paid traffic was bottlenecked by slow load times. After a full Core Web Vitals + theme/script overhaul, the mobile score jumped from the 50s to 90+ and conversions lifted 20%.

    Outcomes

    80%

    Overall Speed Improvement

    The site moved from scoring in the 50s to scoring above 90.

    20%

    Conversion Rate Improvement

    Early results showed a lift in conversions after the performance updates.

    Passed

    Core Web Vitals

    The site now meets Google's recommended thresholds for loading, interactivity, and visual stability.

    Before vs After

    Metric Before After
    Mobile Score ~50 90+
    Conversions Baseline +20%
    CWV Status Failing Passing

    Project Overview

    Platterful is a visual, image-heavy Shopify brand, which made improving load times challenging. Their team had worked with multiple agencies and developers in the past but continued to struggle with slow performance, especially on mobile. Slow pages were also impacting conversion rates on paid traffic campaigns. They partnered with us to finally resolve these issues and improve the overall performance of their storefront. We began with a full Core Web Vitals and performance audit, then handled the complete implementation across their Shopify theme, apps, scripts, and media. All improvements were made while keeping SEO intact and preserving the high-quality visuals that define their brand.

    Our Approach

    1

    CWV & Performance Audit — full audit of the Shopify theme, apps, scripts, and media.

    2

    Image Optimization — optimized all images while preserving brand-quality visuals.

    3

    Theme Performance — streamlined Liquid templates and reduced render-blocking resources.

    4

    Script Management — deferred and optimized third-party scripts and app code.

    5

    SEO Preservation — ensured all changes maintained existing SEO signals.

    Key Takeaways

    • → Image-heavy brands can achieve top performance without sacrificing visual quality.
    • → When previous agencies fail, a specialized speed team can still deliver results.
    • → Speed improvements directly impact conversion rates on paid traffic.

    “Platterful saw major improvements in site speed after working with Matt and the PageSpeed Matters team. They took our mobile score from the 50s to over 90 while keeping SEO intact. They were responsive, helpful, and continued to support us even after the project ended. Highly recommend.”

    Lowell

    Co-Founder, Platterful