Thorne Voss
Custom Shopify Build for a Premium Men's Fragrance Brand
New Brand Launch
A bold, conversion-focused Shopify store built from the ground up for Thorne Voss — a premium men's cologne and grooming brand designed for the authentic man who demands quality, purity, and natural ingredients.
Project Overview
Thorne Voss is a premium men's fragrance brand with a clear, powerful identity: authentic, natural, and built for men who take care of themselves without pretense. They needed a Shopify store that matched that energy — dark, bold, and unapologetically masculine, without sacrificing conversion performance. We built a fully custom Shopify storefront from scratch — no off-the-shelf themes — with a dramatic dark aesthetic, cinematic product photography presentation, and a shopping experience engineered to move product. Every design decision served both brand identity and conversion rate.
What We Delivered
- Fully custom Shopify theme — no pre-built templates
- Dark, cinematic visual design matching the brand's bold identity
- Product collection pages optimized for browsing and conversion
- Free shipping announcement bar and cart-based upsell flows
- Mobile-first shopping experience optimized for thumb navigation
- Fast-loading product pages with compressed cinematic imagery
- SEO-optimized product titles, descriptions, and meta tags
- Google Analytics and Shopify analytics integration
- Blog section for fragrance education content and SEO
- Support page and FAQ structured to reduce pre-purchase friction
Project Details
type
New E-Commerce Build
platform
Shopify
industry
Men's Grooming / E-Commerce
design
Custom (No Templates)
focus
Brand Identity + CRO
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