Data Studies
Research on how ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews answer the questions your customers ask: which brands they name, which pages they cite and link to, and where they send shoppers. Most studies are built on thousands of answers we collect from those engines, including the web searches ChatGPT runs behind the scenes. Many compare those answers with Google search and Google Maps results, Google Business Profiles, Google News, or robots.txt files from the public HTTP Archive crawl. Use them to see where AI answers pull from in your market.
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ChatGPT cites the US Department of Agriculture's usda.gov in 43.9% of its sourced answers to recipe questions, while Gemini cites it in 1.4%. Gemini answers 82.6% of recipe questions with no source at all, the highest rate of 12 industries, and when it cites anything, google.com leads.
The web pages ChatGPT, Gemini and Google AI Mode cite are 72% more likely to show a visible "last updated" date than top-ranking Google results for the same questions that no AI engine cited. They are also more likely to carry an FAQ section, a table and a named author, and less likely to be thin, while more statistics, embedded video and an answer in the first lines show no advantage.
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