SEO AUDIT

    SEO Audit Services

    Find the highest-value SEO fixes and the order to tackle them.

    We turn messy crawl, ranking, content and analytics data into a prioritized roadmap your team can use to improve leads and revenue.

    SEO audit services that end in a ranked fix list

    Matt Suffoletto, Founder & CEO

    Get your SEO Audit strategy today

    No spam, ever. Read our privacy policy.

    Why Suff Digital

    We grow your SEO from strategy to results.

    You get senior SEO thinking, hands-on execution and clear reporting from one team focused on qualified traffic, leads and revenue.

    We connect technical fixes, content, links, page improvements and measurement so the work moves in one direction.

    Every month, you know what improved, what we are working on next and how the work is helping the business grow.

    Speak with a specialist
    Matt Suffoletto, Founder & CEO at Suff Digital
    Matt Suffoletto
    Founder & CEO
    Kriszta, Chief Operating Officer at Suff Digital
    Kriszta
    Chief Operating Officer
    Tony, Partnership Director at Suff Digital
    Tony
    Partnership Director
    Our services

    What Our SEO Audit Services Include

    An audit is a diagnosis, not a treatment. We check six areas, and each one answers a different question about why the site is not earning what it should.

    (06)

    We walk the whole site the way Google does

    We set the crawler up to match how your own site behaves. That is what turns up the crawl traps, the redirect chains and the broken links a default crawl walks straight past.

    Which of your pages Google actually stored

    We compare the pages Google has stored against the pages that ought to be ranking. Then we trace each missing page back to its cause: a duplicate, a page too thin to be worth keeping, or one nothing links to.

    Page speed issues that cost rankings and leads

    We review the templates that matter most, find the images, scripts and layout shifts slowing them down, and turn the biggest issues into practical fixes.

    Faults grouped so one fix clears many pages

    We sort the title, heading, content and internal-link problems by the layout they sit in. One change in your CMS then corrects every page sharing that layout.

    Competitor link gaps

    We compare your backlink profile with the sites outranking you. Then we flag harmful links, lost links and the publications still worth earning.

    The searches competitors own

    We list every search they rank for and you do not. Each one names the page currently winning it, and where your page would belong on your site.

    See our process
    Common issues

    What an audit usually finds

    These symptoms usually point to an audit, and the audit tells you which one is real.

    Diagnose my site
    01

    Traffic dropped without a clear reason

    Organic visits can fall because of a technical change, lost rankings, weaker content or stronger competitors. We trace the drop to the cause before recommending fixes.

    02

    New pages are not ranking

    Pages cannot bring in leads if Google finds them but does not keep them in search. We show which pages are missing and what needs to change.

    03

    Mobile pages feel slow

    Speed issues often hide inside key templates, especially on pages that should convert. We identify the images, scripts and layout problems that make visitors leave.

    04

    Small issues are spread everywhere

    Duplicate titles, missing headings, thin copy and unmapped keywords add up across large sites. We group them by template so they become practical fixes, not a messy export.

    05

    Backlinks are unclear

    You need to know which links help, which links hurt and which competitor placements are worth pursuing. We compare the link profile and turn it into a clear priority list.

    06

    Competitors own searches you miss

    Some valuable searches have no matching page on your site. We find those gaps, map each one to the right page type and show which opportunities are worth building first.

    Our process

    Our SEO Audit Process

    (06)
    Phase 01

    Audit scope, markets and data access confirmed

    We agree which layouts, markets and page types this covers, then take read access to Search Console, analytics and your link data. After that we tune the crawler to match how your site actually loads, so what we crawl is what Google sees.

    Phase 02

    Crawl results compared with Google's index

    Crawling a site means walking every link the way Google does, which builds a list of what is actually there. We do that, then compare the list against Search Console's record of the pages Google has stored.

    Phase 03

    Page targets checked against titles, copy and links

    We check titles, headings, content depth and internal links against the search each page targets, then group what we find by the layout the pages share. Where a page's target and its copy plainly disagree, we say so.

    Phase 04

    Named competitors benchmarked against your pages

    The competitor benchmark comes from your market, not from a tool's default list. You give us the three or four businesses you actually lose work to, and every comparison in the report is drawn against those.

    Phase 05

    Fixes prioritized by return and build effort

    Every finding gets scored on what it should return against what it costs to build. Then the list splits in two: changes worth making this month, and the slower work of earning links.

    Phase 06

    Live audit walkthrough with the build team

    We run a live session on the findings, answer implementation questions and agree the order of work there and then. You keep the audit, the action list and the raw crawl data outright.

    Get started
    Demand you cannot see

    Competitors are being found for searches you never see.

    Customers are typing questions your site has no page for, and a competitor is answering them. Other pages you did publish never made it into Google's list at all, which means they cannot appear in a result.

    The searches competitors win that you have no page for
    The pages of yours Google has left out of its results, and why
    Every finding scored, so the first week of work is the one that pays most
    Yours to keep

    It is a one-off piece of work you keep using for years.

    The audit is a document you own outright, and there is nothing else attached to it. Most faults sit in a shared page layout, so fixing one covers the pages you build later.

    Written so your own team can do the work without us
    Fixes to a shared layout also cover pages you have not built yet
    No retainer attached, so the audit has to stand on its own
    2,500+ businesses served

    SEO Audit Reviews

    “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.”
    Rachel BellMarketing Consultant
    “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!”
    Courtney MyersAgency Partner
    “Suff Digital is the way to go! Great people! Great work! Call them now!”
    Barbara BoccioClient
    “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.”
    Pamela HultsBusiness Owner
    “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!”
    Street MDPractice Owner
    “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.”
    Isaac WellishBusiness Owner
    “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.”
    Samantha McGowanBusiness Owner
    “Fast, responsive, and helpful in getting everything set up. Went above and beyond.”
    DKBusiness Owner
    “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.”
    Scott KingBusiness Owner
    “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.”
    ThadBusiness Owner
    “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.”
    Pamela HultsBusiness Owner
    “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!”
    Street MDPractice Owner
    “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.”
    Isaac WellishBusiness Owner
    “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.”
    Samantha McGowanBusiness Owner
    “Fast, responsive, and helpful in getting everything set up. Went above and beyond.”
    DKBusiness Owner
    “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.”
    Scott KingBusiness Owner
    “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.”
    ThadBusiness Owner
    “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.”
    Rachel BellMarketing Consultant
    “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!”
    Courtney MyersAgency Partner
    “Suff Digital is the way to go! Great people! Great work! Call them now!”
    Barbara BoccioClient

    Case Studies

    Every figure below came out of the client's own analytics, not a projection.

    Speak with a specialist
    Organic traffic recovering from five to over four hundred clicks a day after a site migration rescue
    Migration rescue · Home services

    From 5 to 400 organic clicks per day after a failed migration

    A home services company lost most of its organic traffic after a site migration removed more than 6,100 URLs without the proper redirects. We rebuilt the redirect map, fixed the broken URLs, restored indexation, and recovered the authority the old pages had built over time.

    +767%
    Traffic recovery in 28 days
    6,100+
    Broken links and 404s fixed

    SEO Audit Deliverables

    Our SEO audit services include evidence, priorities, enterprise SEO audit sampling, website audit services scope, SEO audit pricing and SEO audit cost.

    Month One
    What Google Can Reach
    Every URL we could reach — The full list, with the crawl traps, redirect chains and broken links marked on it.
    Which pages Google indexed, and which it dropped — We tie each missing page to the cause behind it, then name the change that brings it back into Google's list.
    Speed as your real visitors felt it — We measure your highest-value pages, then name the script, image or layout change that will make them pass on a phone. Where access allows, we make the fix too.
    What your page code claims, and where it breaks — We check your schema markup, the code that tells search engines what a page is actually about, and show you where it is failing.
    Months 2-3
    Your Pages and Your Competitors
    Page faults, sorted by layout — One tab per layout, each carrying the URLs that share it and a count of how many pages a single change would clear.
    How your backlinks compare with theirs — A side-by-side of your linking domains and theirs, with three columns marked: keep, disavow and go after next.
    The searches you have no page for — We list every search competitors rank for and you cannot, and map each one to where the page answering it belongs on your site.
    Where thin or missing pages are costing you rankings — We also show where thin or missing pages are leaving rankings open for a competitor to take.
    Ongoing
    What to Do About It
    The ranked fix list — Every finding scored on payoff against effort, then split into the short jobs and the longer plays. Each item carries the URL, the fix and the reason it matters.
    Implementation-ready findings — Each finding names the exact change, the layout it affects and what to expect once it ships. We can implement the fix directly or give the release owner enough detail to verify it.
    A two-page summary for decision-makers — The summary names the largest opportunities and the order worth taking them in, without the crawl detail your board does not need.
    A live session on the findings — We go through the audit with your team and answer whatever the document raised, then settle the sequence before anyone starts building.

    Compare SEO Audit Services

    Useful SEO audit services turn crawl warnings into decisions by grouping issues, estimating impact and naming the next action.

    (10)
    Full Technical Crawl
    Us
    PartialAgencies
    PartialFreelance
    PartialIn-house
    Checking which pages Google actually stored
    Us
    PartialAgencies
    Freelance
    In-house
    Loading speed measured on priority pages
    Us
    PartialAgencies
    Freelance
    In-house
    Page faults grouped by the layout they sit in
    Us
    Agencies
    Freelance
    In-house
    Backlink Profile Audit
    Us
    PartialAgencies
    PartialFreelance
    In-house
    Competitive Gap Analysis
    Us
    PartialAgencies
    Freelance
    In-house
    Impact & Effort Prioritization
    Us
    Agencies
    Freelance
    In-house
    Developer-Ready Fix Notes
    Us
    Agencies
    PartialFreelance
    In-house
    Live Findings Walkthrough
    Us
    PartialAgencies
    Freelance
    In-house
    No Retainer Required
    Us
    Agencies
    PartialFreelance
    In-house
    Suff Digital
    Other agencies
    Freelancers
    In-house / DIY
    Full Technical Crawl
    Partial
    Partial
    Partial
    Checking which pages Google actually stored
    Partial
    Loading speed measured on priority pages
    Partial
    Page faults grouped by the layout they sit in
    Backlink Profile Audit
    Partial
    Partial
    Competitive Gap Analysis
    Partial
    Impact & Effort Prioritization
    Developer-Ready Fix Notes
    Partial
    Live Findings Walkthrough
    Partial
    No Retainer Required
    Partial

    See what your site could rank for in 48 hours.

    A senior strategist reviews your site by hand and sends the quick wins we can see from the outside. Clear next steps.

    Get a free SEO review Speak with a specialist
    Frequently asked questions

    Common Questions

    Partly. ChatGPT can explain what to check, read a crawl export you paste in and draft the write-up, which saves real time. It cannot crawl your site or open your Search Console, so the site data still has to be gathered first.

    Ask us something else
    Learn more

    SEO guides

    Longer reads on the same subject, written by our senior team.

    SEO Audit

    SEO Audit Checklist

    The 60-point audit checklist covering crawl, index, on-page, links, and content that we run on every new client site.

    Get started

    Find out what is holding your organic growth back.

    Send us your site and your organic growth goals. We will review the pages, find the biggest opportunities and send back a clear proposal with the first moves and cost.

    Recommendations you can review before deciding
    Response within one business day
    First priorities and cost in writing
    A practical scope built around your site
    2,500+ businesses served
    Matt Suffoletto, Founder & CEOTony, Partnership DirectorKriszta, Chief Operating Officer

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