Brand identity design services
Set the logo, type, color and voice system before the interface starts carrying it.
•UI UX design services
UI/UX Design Services
Stop paying for redesigns that change how the site looks and nothing else.
That is what happens when the styling starts before anyone checks what visitors are actually trying to do. Our UI UX design services start at the other end: we find out which jobs people come here to finish, then test the structure with real people before any visual work begins.
UI UX Design Services
Get your UI/UX Design strategy today
•Why Suff Digital
UI UX design services that make the next step obvious.
We help visitors find what they came for and complete the actions that matter to your business. The work covers research, structure, wireframes, interface design and the system your site needs to keep improving.
Speak with a specialist •
Matt Suffoletto
Founder & CEO
Kriszta
Chief Operating Officer
Tony
Partnership Director
•UI UX design services
What Our UI/UX Design Services Include
Six pieces of work sit inside a full project. Some clients want all six. Others come for user experience design services only and keep the visuals in-house.
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•Finding out what visitors actually want
We read your analytics, your inquiry forms and your sales calls, then write down every job a visitor arrives to finish.
•Deciding what goes where in the menu
Designers call this information architecture. It means agreeing what each section is called and what sits under it, so visitors stop hunting.
•Mapping the route to an inquiry
We draw each main path end to end, from landing to hitting send, so the site has one intended route, not four accidental ones.
•Wireframes before anyone picks a color
Wireframes are plain gray layouts with no branding. They let you settle what belongs on a page while changes are cheap.
•Interface design that makes the next step obvious
Type, spacing, buttons and forms drawn so the thing you want people to do is the easiest thing on screen.
•A design system the build can follow
The buttons, forms and spacing rules written down as a reusable kit your team can look things up in.
•Common problems
Why a good-looking website still loses visitors
These are the six things clients describe when they call us after a redesign that changed nothing. Every one is a structure problem, not a styling problem.
Diagnose my site •01
Visitors cannot find what they came for
Your navigation makes sense to you because you built it. Visitors look under Services for something filed under Solutions, then leave without an answer.
02
The design was settled by internal opinions
Leadership wants rounded corners, marketing wants a video header, engineering wants it minimal. The customer needs a clear route through the site, and that route has to decide the layout.
03
It looks impressive and sells nothing
The animation is lovely and the type is current. Underneath it, the button you want pressed is invisible and the form sits three screens down.
04
Every page looks slightly different
Button styles vary and spacing wanders, because there is no agreed set of parts to build from. So every new page needs a designer, and the site keeps getting costlier to grow.
05
The design was not tested with customers
The visual work started before anyone asked what people come here to do. That is why this is the third redesign and the first two changed nothing.
06
What got built is not what you approved
Design handed over a file with no rules attached, so spacing, color and behavior were decided during the build. Each call was reasonable, and the page is still not the one you approved.
•UI UX design process
Our UI/UX Design Process
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Phase 01
1 week
Listing what visitors come to do
We rank every job a visitor arrives to complete against what your analytics say they do. You get that list first, because it stops the site being built around your org chart. The timings shown on these steps are an estimate, and the real dates are agreed in your proposal.
Phase 02
2 weeks
Testing two versions of the menu
We build two candidate structures and put both in front of real users. You sign off whichever one more people succeeded with, and the argument about section names is over.
Phase 03
2 to 3 weeks
Wireframes, then a clickable prototype
Gray layouts first, so the order of a page is agreed cheaply. Then a prototype that behaves like the finished site, so your team approves how pages work.
Phase 04
1 week
Sitting with people while they use it
We run sessions against the prototype and score them on whether the task got finished. You get the recordings and a ranked list of the sticking points.
Phase 05
2 weeks
Writing the design system down
Every part, its variants and the rules for using it, named consistently so the next page can reuse the same system. This is what makes your next project cheaper.
Phase 06
1 week
Checking the built pages match
We review what was built against the specification and log every difference, then sign off only when they agree. Teams cut this step, which is why shipped pages drift.
•What changes
Fewer visitors leave without doing anything at all.
When a redesign does not move the numbers, the missing piece is almost always the structure. People could not find the thing, or could not tell what to do next, and restyling fixes neither. Getting it right is what shows up in your inquiry count.
•
A ranked list of what visitors come to do, before anyone opens a design tool
•
Navigation decided by what people found, not by who is senior
•
The empty and error screens drawn, rather than invented at build time
•What you keep
A design system outlasts the project that paid for it.
Screens are a deliverable. A system is an asset: your next projects build from the same parts, and it survives the designer leaving. Some clients come to us for design system consulting alone. If you are comparing quotes from a design system agency, ask who maintains it.
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Parts named consistently, so handoff is a lookup
•
Usage rules written down, so new pages reuse the parts instead of inventing them
•
Design QA against the specification before sign-off
•UI UX deliverables
UI/UX Design Deliverables
All of it is named in the proposal before you sign, and your team keeps it, source files included.
Month One
Research and structure
✓What users told us — Interview findings and the patterns underneath them, plus which needs the site serves first.
✓The new site structure — Site map, user flows and content order in one document, shared by the build and content teams.
✓Wireframes for the key pages — Plain layouts for every important page and flow, argued over before any styling.
✓What happened when people tried it — Task completion results, the friction we watched people hit, and what we would change first.
Months 2-3
Design and system
✓The finished screens — Production-ready designs for every template, drawn at phone, tablet and desktop, not one size.
✓A clickable prototype — The main journeys, working, so behavior gets approved by clicking rather than imagining.
✓Reusable UI design system — A library of the reusable parts, their variants and the rules for using them, so a fourth button style cannot appear.
✓The build specification — Specifications, assets and documentation that keep the finished build aligned with the approved design.
Compare UI/UX Design Services
Choose a UI UX design agency by whether the team tests the structure, explains the design decisions, includes the awkward states and leaves you with a system your site can keep using.
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User interviews and research
Us
PartialAgencies
Freelance
In-house
Menu tested on real users
Us
PartialAgencies
Freelance
In-house
Clickable prototype before build
Us
PartialAgencies
PartialFreelance
In-house
Moderated sessions with real people
Us
PartialAgencies
Freelance
In-house
Empty, error and loading screens
Us
PartialAgencies
Freelance
In-house
A documented design system
Us
PartialAgencies
Freelance
In-house
Written handoff specification
Us
PartialAgencies
Freelance
In-house
Drawn for phone, tablet and desktop
Us
PartialAgencies
PartialFreelance
In-house
Accessibility designed in
Us
PartialAgencies
Freelance
In-house
Clear scope before work starts
Us
Agencies
Freelance
In-house
A named senior designer
Us
PartialAgencies
Freelance
In-house
Design QA against the build
Us
Agencies
Freelance
In-house
Suff Digital
Other agencies
Freelancers
In-house / DIY
User interviews and research
Partial
Menu tested on real users
Partial
Clickable prototype before build
Partial
Partial
Moderated sessions with real people
Partial
Empty, error and loading screens
Partial
A documented design system
Partial
Written handoff specification
Partial
Drawn for phone, tablet and desktop
Partial
Partial
Accessibility designed in
Partial
Clear scope before work starts
A named senior designer
Partial
Design QA against the build
Find out which tasks your site is getting in the way of.
Send us the URL. A senior designer walks your site the way a customer would, then sends back where they would have given up.
•Frequently asked questions
Common Questions
Both, and treating it as one or the other is where teams go wrong. Figma holds the interface work, meaning type, spacing and finished screens, and the UX work, meaning flows, wireframes and prototypes. It is not a research tool, though. Interviews and usability sessions happen outside it.
Original data
Related research
- Data Study · Web Design
15.2% of the Top 500,000 Websites Skip the Page Language Tag Screen Readers Need
15.2% of the 500,000 most visited websites never tell browsers what language their homepage is in, more than the 12% that are not set up for phone screens.
- Data Study · Web Design
50.7% of Websites Have No Preview Image Set for Links Shared on Social Media and Chat
50.7% of website homepages have no preview image set for shared links, so when someone shares the link on Facebook, LinkedIn, Slack or iMessage, the site owner has not chosen the picture people see.
- Data Study · Web Design
60% of Small Business Homepages Miss Image Alt Text, Even on the Top Website Builders
On all 11 website platforms compared, most small business homepages have at least one image with no alt text, the description a screen reader reads aloud: 60.1% overall, from 52.5% on Drupal to 83.2% on Webflow, where homepages carry a median of 25.5 images.
•Ready for real growth?
Tell us what your visitors keep failing to do.
Send your URL and a line about where people give up. A senior designer reviews it by hand and replies within one business day with what we would test first.
✓A real review by a senior designer
✓Response within one business day
✓Clear scope before work starts
2,500+ businesses served
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•Related services
Services that support Web Design.
Conversion rate optimization
Use live traffic to test the offer, form and page path after the prototype becomes a site.
Website redesign services
Rebuild the wider site when the structure, content and interface all need to change together.
Website maintenance services
Keep new components, content changes and design-system updates consistent after handover.
UI/UX Design Reviews