RTS Roofs
Hosting Migration, PHP Update & Technical SEO for WordPress Roofing Site
56% Mobile LCP / 100% TBT Eliminated
Roofing site running outdated PHP, outdated WordPress core, and slow shared hosting. Full hosting migration + PHP update + tech SEO overhaul: mobile LCP from 8.0s to 3.5s, mobile TBT eliminated entirely.
Outcomes
56%
Mobile LCP Reduction
Mobile LCP dropped from 8.0s to 3.5s.
100%
Mobile TBT Eliminated
Mobile TBT reduced from 60ms to 0ms.
54%
Desktop LCP Reduction
Desktop LCP improved from 1.3s to 0.6s.
Before vs After
| Metric | Before | After |
|---|---|---|
| Desktop LCP | 1.3s | 0.6s |
| Mobile LCP | 8.0s | 3.5s |
| Mobile TBT | 60ms | 0ms |
| Mobile SI | 7.1s | 4.2s |
Project Overview
RTS Roofs is a roofing company whose WordPress site suffered from outdated software, an old PHP version, and slow hosting. They needed a comprehensive overhaul including speed optimization, technical SEO, and hosting migration. Beyond speed, the site had technical SEO issues limiting local search visibility.
Our Approach
Technical Assessment — hosting, PHP version, WordPress core, and all plugins.
Hosting Migration — migrated to modern, performance-optimized hosting with current PHP.
Software Updates — updated WordPress core, PHP, and all plugins.
Speed Optimization — comprehensive speed optimizations post-migration.
Technical SEO — fixed structured data, sitemaps, and crawlability.
Key Takeaways
- → Outdated PHP and hosting are often the root cause of poor performance.
- → Combining hosting migration with optimization delivers the biggest results.
- → Technical SEO and speed optimization work together to boost local rankings.
Related Case Studies
Speed + SEO Rankings
Rox Box Containers
Speed Optimization and Technical SEO that lifted page speed and organic rankings across the entire site.
+20% Conversions
Platterful
Image-heavy Shopify brand whose paid traffic was bottlenecked by slow load times. After a full Core Web Vitals + theme/script overhaul, the mobile score jumped from the 50s to 90+ and conversions lifted 20%.
+842% Clicks in 7 Days
Confidential B2B Client
Client migrated from a legacy CMS to WordPress and changed domains simultaneously without a migration plan. We rebuilt internal link architecture, corrected 266+ redirects, eliminated 2,300+ 404s, resolved mixed content, and fixed indexation site-wide.