Whistleblower Partners
How We Helped Whistleblower Partners Improve Site Speed and Migrate 200+ Pages to WordPress
+203% Performance / 82% LCP
Squarespace → WordPress migration covering 200+ posts and pages with URL structure and SEO rankings preserved. Performance score went from 30 to 91, LCP from 5.5s to 1.0s.
Outcomes
203%
Overall Performance Improvement
The site's speed score increased significantly.
82%
LCP Improvement
Main content now loads much faster.
99.6%
TBT Improvement
Responsiveness improved across all pages.
Before vs After
| Metric | Before | After |
|---|---|---|
| Platform | Squarespace | WordPress |
| Performance Score | 30 | 91 |
| LCP | 5.5s | 1.0s |
Project Overview
Whistleblower Partners needed a faster website that was easier to update and more flexible than their Squarespace setup. They also wanted to improve site speed and pass Google's Core Web Vitals. Our team handled the entire migration, moving more than 200 pages and blog posts to WordPress while keeping their URL structure and SEO intact.
Our Approach
Content Mapping — mapped all 200+ pages, posts, and custom post types from Squarespace.
WordPress Setup — built a performance-optimized WordPress environment from scratch.
Content Migration — migrated all content preserving URLs, metadata, and media.
Performance Optimization — optimized every template for Core Web Vitals from day one.
SEO Preservation — implemented redirects and verified all SEO signals were maintained.
Key Takeaways
- → Platform migrations are the perfect time to build performance in from the start.
- → Custom post types require careful planning during migration to avoid content loss.
- → SEO preservation with proper redirects is critical during any migration.
Related Case Studies
Speed + SEO Rankings
Rox Box Containers
Speed Optimization and Technical SEO that lifted page speed and organic rankings across the entire site.
+20% Conversions
Platterful
Image-heavy Shopify brand whose paid traffic was bottlenecked by slow load times. After a full Core Web Vitals + theme/script overhaul, the mobile score jumped from the 50s to 90+ and conversions lifted 20%.
+842% Clicks in 7 Days
Confidential B2B Client
Client migrated from a legacy CMS to WordPress and changed domains simultaneously without a migration plan. We rebuilt internal link architecture, corrected 266+ redirects, eliminated 2,300+ 404s, resolved mixed content, and fixed indexation site-wide.