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    Home>Case Studies>YAKKA FINANCE
    FinanceSpeed OptimizationWordPress

    Yakka Finance

    How We Helped Yakka Finance Improve Site Speed and Boost Advertising Performance

    89% Mobile LCP / 85% Desktop LCP

    Ad-driven business financing site bottlenecked by theme bloat, plugin weight, and unoptimized media. Mobile LCP collapsed from 25.9s to 2.9s; desktop LCP from 4.0s to 0.6s.

    Outcomes

    89%

    Mobile LCP Reduction

    Mobile LCP dropped from 25.9s to 2.9s.

    85%

    Desktop LCP Reduction

    Desktop LCP dropped from 4.0s to 0.6s.

    79%

    Mobile TBT Reduction

    Mobile TBT reduced from 380ms to 80ms.

    Before vs After

    Metric Before After
    Desktop LCP 4.0s 0.6s
    Desktop CLS 0.27 0.017
    Mobile LCP 25.9s 2.9s
    Mobile TBT 380ms 80ms
    Mobile SI 12.2s 2.5s

    Project Overview

    Yakka Finance asked us to help improve the speed and responsiveness of their WordPress site. Their advertising campaigns depended on a fast-loading website, but the existing setup had slow loading times caused by theme issues, plugin weight, third-party scripts, image bloat, and general inefficiencies.

    Our Approach

    1

    Full Performance Audit — audited theme, plugins, scripts, images, and database.

    2

    Theme Optimization — cleaned up theme code for better rendering performance.

    3

    Plugin Optimization — reduced plugin overhead and optimized load order.

    4

    Image & Media Optimization — compressed and converted images across all pages.

    5

    Database Cleanup — optimized database queries and cleaned up bloat.

    Key Takeaways

    • → Ad-driven sites benefit enormously from speed improvements.
    • → WordPress theme optimization often unlocks the biggest performance gains.
    • → Database cleanup is essential for sites with large amounts of content.

    “Couldn't be any happier with the work done by Matt and the PageSpeed Matters team, they were communicative, open, honest.”

    Grace Smallman

    Yakka Finance