PPC
PPC Management Pricing: What Agencies Charge in 2026
A practical guide to PPC management pricing, with clear steps, common mistakes, and answers to the questions teams ask before they act.
•WHITE LABEL PPC
White Label PPC
A paid media team your client never has to meet.
Agencies lose paid briefs when no one is free to run the account or the cost is unclear before the pitch. We run campaigns through your own manager login, fix your fee before you quote, and write the monthly explanation your account lead presents.
White label PPC services for agencies
Apply to join the partner program
•Why Suff Digital
Paid media run by the operators who scoped it.
We help your agency sell and deliver paid media without handing the client relationship to another supplier. Campaigns, tracking, pacing, creative and client-ready reporting are handled behind your brand, with a no-poach clause covering your accounts.
Apply as a partner •
Matt Suffoletto
Founder & CEO
Kriszta
Chief Operating Officer
Tony
Partnership Director
What Our White Label PPC Services Include
White label Google Ads management, paid social, and the measurement around both — delivered to you, presented to your client as yours.
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•Access through your manager account
We work as users you create inside your own Google Ads manager account and Meta Business Manager, so the access log names your agency.
•Search, shopping and paid social
One team across Google Ads search and shopping, Microsoft Ads and Meta, so a client running two channels does not need two suppliers.
•Ad copy and creative production
Copy variants and every asset size the live placements need, produced inside the retainer rather than queued behind your design team.
•Conversion tracking you can defend
Tags, events and offline imports checked end to end, with the counting rules written down so your account lead can explain them.
•Budget pacing and reforecasting
Spend measured against forecast on a fixed cycle, with anything outside tolerance sent to your account lead the same day.
•Performance explained in plain English
What moved and why, written for a client to hear rather than a platform to output, in language your account manager can read aloud.
•Common issues
What goes wrong when an agency resells paid media
These are the paid-media problems agency owners describe on partner calls, in the words they use.
Diagnose my site •01
Ad accounts your agency cannot access
Your client's campaigns sit in an account another contractor created, under a login that is no longer active. The conversion history, audience lists and quality signals are the real asset in an ad account, and none of it transfers. Rebuilding means the client pays again for weeks of relearning.
02
Spend that drifts between reviews
A budget set in month one is still running in month four, and half of it goes to a campaign that stopped converting. Pacing gets checked when a report is due rather than when something changes. The client usually spots it first, on their card statement.
03
Creative requests with no designer
The account needs fresh ad copy and three image sizes, and your studio is booked on a website build until month end. Paid media consumes creative faster than web work and does not wait for your production calendar. The account stalls exactly where new creative would have moved cost per acquisition.
04
Conversions the client does not trust
The platform reports forty leads and the client counted eleven. It is almost always duplicate tags, a thank-you page firing on reload, or forms counted before validation. The damage is not the number: once a client stops trusting the reporting, every recommendation after it is an argument.
05
Platform reps contacting your client
A Google or Meta representative rings the account contact directly and starts recommending changes that were not agreed. That happens whenever the contact on the account is the client rather than the agency. The changes land quietly, and you find them later inside a performance drop.
06
Questions you cannot answer in the room
Your client asks why cost per lead moved and the honest answer is that you need the person inside the platform to explain it. Over two quarters that turns an account lead into a messenger instead of the trusted adviser.
Our White Label PPC Process
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Phase 01
Phase 1 • Week 1
Partner fit call
Half an hour on what you resell today, which platforms your clients run and where access currently sits. Approval usually lands within one business day of that call, and nothing is quoted before it.
Phase 02
Phase 1 • Week 1
Access created in your name
Users created inside your manager account, the contact details on each ad account pointed at your team, and billing left with the client. Your client sees a new user on an account they already own.
Phase 03
Phase 2 • Week 1-2
Account audit and your wholesale fee
A structural and performance pass over what is running gives you the findings and your management fee for the year, before you quote anyone. Commercial terms sit under the partner agreement.
Phase 04
Phase 3 • Week 2-4
Campaign rebuild window
Campaigns, ad groups and audiences get rebuilt to match how the client describes their business rather than how the account happened to grow. Numbers go noisy for a fortnight, so your account lead knows in advance what to expect.
Phase 05
Phase 4 • Week 3-4
Tracking signed off before spend scales
We fire every conversion action by hand, follow it into the platform, then set it against the client's own record of leads or orders. Budget does not increase until those two agree.
Phase 06
Phase 5 • Ongoing
Weekly pacing and quarterly planning
Pacing checked weekly with same-day flags, the written explanation in your hands before each client meeting, and a quarterly plan you present as your own strategy document.
•Accounts you can win
Answer the paid brief you would have handed back.
Paid search rarely arrives on its own. It comes attached to a website, a launch or a seasonal push, and an agency that cannot cover the paid half hands over the whole brief. A media team behind you changes which invitations you accept.
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Respond to integrated briefs without a media buyer on payroll
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Keep the client who adds paid media to an existing retainer
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Audit a prospect's existing account before you pitch it
•Revenue that stays yours
You set the retail price. We fix your cost first.
You buy PPC management from us at 20% off our list pricing and bill your client at whatever your market carries. We never see that number. What moves the figure underneath it is the same short list every time: media budget, how many platforms and campaigns run, how much creative the account consumes, and how much of the client relationship your team holds. For context on the retail side, our paid team publishes what agencies charge for PPC management.
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The 20% is flat — no volume tier to chase, no minimum to hold
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You keep the whole gap between that rate and your retail price
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Your rate is fixed in writing before you quote the client
White Label PPC Deliverables
Everything below is addressed to you, in your template, with our name stripped from the file properties.
Month One
At intake
✓Account ownership register — Which accounts, pixels and billing profiles exist and whose name is on each, written down before anything changes.
✓PPC account audit — Findings, priorities and the risks worth raising with a client, written up in your document template.
✓Conversion tracking sign-off — The dated record of which actions count as a conversion on this account, and which do not.
✓Your wholesale management fee — What the management costs you for the year, per account, on one page.
Months 2-3
Each month
✓Editable performance write-up — Editable, in your template, and addressed to your account lead rather than to the client.
✓Spend against forecast — Where each campaign sits against its forecast, with the gap explained rather than simply reported at you.
✓This month's copy and assets — Fresh ad copy variants plus every asset size the active placements need, ready to run.
✓Account change log — What changed, when, and under which user, so you can answer a client question without asking us.
Compare White Label PPC Providers
The client keeps the ad account, your manager link controls access, and margin is set on the retainer rather than skimmed from spend. That keeps ownership, reporting and incentives clean.
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Ad account owned by the client, linked to your manager
Us
PartialAgencies
Freelance
In-house
Platform access log names your agency only
Us
Agencies
Freelance
In-house
Ad copy and placement assets inside the retainer
Us
PartialAgencies
PartialFreelance
In-house
Conversions checked against the client's own count
Us
PartialAgencies
Freelance
In-house
Weekly pacing check with same-day variance flags
Us
MonthlyAgencies
Freelance
In-house
Platform rep calls routed to your team
Us
Agencies
Freelance
In-house
Written explanation before your client meeting
Us
Dashboard onlyAgencies
Freelance
In-house
Fee charged to you, not taken from media spend
Us
% of spendAgencies
HourlyFreelance
In-house
Suff Digital
Other agencies
Freelancers
In-house / DIY
Ad account owned by the client, linked to your manager
Partial
Platform access log names your agency only
Ad copy and placement assets inside the retainer
Partial
Partial
Conversions checked against the client's own count
Partial
Weekly pacing check with same-day variance flags
Monthly
Platform rep calls routed to your team
Written explanation before your client meeting
Dashboard only
Fee charged to you, not taken from media spend
% of spend
Hourly
Audit an account before you pitch it.
Send one account you are chasing or inheriting. You get the structural findings in your template and the fee you can price from — a better test of a white-label PPC agency than a credentials deck.
•Frequently asked questions
Common Questions
White-label PPC is paid-media management bought wholesale by one agency and resold under its own name. What separates it from ordinary subcontracting is attribution: a subcontracted client usually knows a specialist is somewhere in the mix, and yours never does. So the parts worth checking in a supplier are the unglamorous ones — whose login runs the account, whose name sits on the billing profile, and whose template the monthly document arrives in.
•Learn more
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•Ready for real growth?
Request your PPC rate card.
Tell us how many accounts you run today, which platforms they sit on and where the access currently lives.
✓Your rate card, not a client quote
✓Your branding on every document, down to the sending domain
✓A sample performance write-up in your template
2,500+ businesses served
Apply to join the partner program
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