Web Design
Website Design Pricing: What a Site Really Costs in 2026
A practical guide to website design pricing, with clear steps, common mistakes, and answers to the questions teams ask before they act.
•WHITE LABEL DESIGN FOR AGENCIES
White Label Web Design
Bring in design capacity without putting another agency in front of your client.
We design site concepts, page systems and handoff files behind your brand, with source files delivered to your account at sign-off. You keep the relationship, the presentation and the follow-up work while we handle the production.
White label web design your agency can resell
Apply to join the partner program
•Why Suff Digital
Design capacity that answers to your account team.
We give your agency design capacity that looks and feels like your own. Briefs, concepts, revisions, files and handoff notes move through your account team, so the client relationship stays with you.
Apply as a partner •
Matt Suffoletto
Founder & CEO
Kriszta
Chief Operating Officer
Tony
Partnership Director
What Our White Label Web Design Services Include
Six things the studio produces for you, every one of them with your name on it and ours nowhere.
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•Working files handed over, metadata scrubbed
The working files leave with you at sign-off, with document metadata and third-party naming scrubbed, instead of staying in the design tool account that created them.
•A system your build team can use
The rules behind the screens get written down, so the site can be built consistently and expanded after launch.
•Concepts you present yourself
Each concept arrives with its rationale written out, so your account lead can defend the layout without us on the call.
•One consolidated revision round
Feedback reaches us as one instruction per round, counted against an allowance you agreed before the project started.
•Review links set up before round one
Prototypes are served from your own subdomain from the first concept, because the URL bar is the most commonly missed piece of attribution.
•Accessibility checked before handover
Contrast, focus states, target sizes and heading order checked against the approved screens, before your build team finds them.
•Common issues
What goes wrong when you subcontract design
These are the problems agency owners raise on partner calls, not the ones their clients raise.
Diagnose my site •01
Concepts presented by a stranger
The outside designer becomes the face of the project, and the next design brief follows the person your client now trusts. The work may be good, but the relationship has shifted away from you.
02
Revision rounds that were never priced
Round four becomes round seven because the allowance was sold as a feeling rather than a number, and each round arrives as forwarded emails of conflicting opinions. By round five the margin is gone.
03
Source files you never receive
The client asks for a small change eighteen months later and the working file sits in an account you cannot open, so their next agency rebuilds rather than edits, and bills them for it.
04
The link that gives it away
A prototype on another studio's subdomain, a font-license note naming the wrong team, or a slide master with the wrong footer can expose the arrangement before the work is even approved.
05
Scope that grew in a call
Eight pages become fourteen because a careers section gets mentioned and never reaches the written scope. The fixed price you quoted now covers work you never priced.
06
Handover your developer cannot use
Your build team asks what the spacing scale is, what the hover state does and which button style is canonical. Build time doubles and the finished site drifts from what the client approved.
Our White Label Web Design Process
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Phase 01
Phase 1 • Week 1
Your templates come across
Your deck template, document template, prototype subdomain and the client's brand assets arrive before anything is drawn, and we build the export presets around them.
Phase 02
Phase 2 • Week 1-2
Scope, then your fixed quote
We scope against a page-and-component list rather than a page count, because two pages sharing one layout are a single design job. You hold the wholesale figure before you quote. These week ranges are an estimate; real dates are agreed in the proposal.
Phase 03
Phase 3 • Week 2-4
First concepts, presented by you
Concepts arrive in your deck template with the reasoning written out: why the hierarchy runs that way, and the alternative we discarded. Your account lead runs the review.
Phase 04
Phase 4 • Week 4-6
Revisions routed through you
You consolidate the feedback into one instruction per round and we log it against the allowance. That keeps decisions clear, revision counts visible and the approved direction easy to defend.
Phase 05
Phase 5 • On sign-off
Source files and system handover
Transfer happens at sign-off into accounts you name, not on request weeks later, and the accessibility pass is already done against the approved screens.
Phase 06
Phase 6 • After handover
Into build, if you want it
Most partners ask us to carry the design into build as well. If your team is building it, the same brand rules and documentation still apply.
•Accounts you can win
Take the whole brief instead of referring it out.
Design work arrives attached to something you already run: a rebrand, a campaign, a migration. Refer it out and you have introduced another agency to your client at the worst possible moment.
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Keep the brief instead of referring design out
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Quote from a wholesale figure held in advance
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Take overflow without a designer idle between projects
•Revenue that stays yours
The working file ends up in your account, not ours.
The agency that owns the working file gets the call when the client wants a change two years from now, and bills for it. That call should reach you, not a supplier your client has never met.
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The change request two years later comes to you
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No supplier to re-engage before a small edit
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Nothing to migrate if you change partners
White Label Web Design Deliverables
Everything your agency needs to present, revise and hand over the design under your own name.
Month One
On sign-off
✓Editable working files — Layers, components and styles intact, with no third-party naming anywhere in them.
✓Spacing, type and color tokens — The values your build team needs, written out rather than measured off a screenshot.
✓Component states, documented — Hover, focus, active, disabled and error for every interactive element.
✓Export-ready assets — Images, icons and logo variants at the sizes and names the build needs.
Months 2-3
While the project runs
✓A concept deck in your template — Every round with the thinking spelled out for your account lead to present.
✓A prototype link you own — Clickable, on your own domain, with the right agency name in view.
✓The page-and-component list — What your quote is built against, so anything added later stays visible.
✓The revision log — Which round you are on and what each one contained, in writing.
Compare White Label Web Design Providers
Choose a design partner by the pieces your client will never see: file ownership, attribution, revision rules and handoff quality. We put those rules in place before concepts start.
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Layered source files transferred at sign-off
Us
On requestAgencies
Freelance
In-house
Documented design system, not just compositions
Us
PartialAgencies
Freelance
In-house
Written rationale so your own team can present
Us
Agencies
Freelance
In-house
Prototype served from a subdomain you control
Us
Agencies
Freelance
In-house
Revision rounds fixed and counted up front
Us
PartialAgencies
HourlyFreelance
In-house
Scope fixed to a page-and-component list
Us
Page countAgencies
Page countFreelance
In-house
An accessibility pass included, not quoted separately
Us
PartialAgencies
Freelance
In-house
Wholesale figure held before you price the client
Us
Agencies
Freelance
In-house
Suff Digital
Other agencies
Freelancers
In-house / DIY
Layered source files transferred at sign-off
On request
Documented design system, not just compositions
Partial
Written rationale so your own team can present
Prototype served from a subdomain you control
Revision rounds fixed and counted up front
Partial
Hourly
Scope fixed to a page-and-component list
Page count
Page count
An accessibility pass included, not quoted separately
Partial
Wholesale figure held before you price the client
Send a brief, get back a scoped wholesale number.
We return a page-and-component scope with a fixed figure against it, so you can price the client before you promise anything.
•Frequently asked questions
Common Questions
For an agency deciding what to subcontract, the useful split is deliverables, not job titles. A design partner hands you screens, a documented system, source files and the rationale to present them. A build partner hands you working code, environments, tests and a deployment. If the client's site looks dated and converts badly, buy design first; if it looks fine but cannot take an order, buy the build. Most briefs need both, so where a supplier claims both, ask which of the two they staff.
•Learn more
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•Ready for real growth?
Put a studio behind your account team.
Tell us the scope and whether a design system exists. A senior designer replies within one business day with a component-level scope and a wholesale figure.
✓Your brand on every file we send
✓A mutual NDA as standard
✓No minimum project volume
2,500+ businesses served
Apply to join the partner program
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