70.4% of SaaS Pricing Pages Send Visitors to Contact Sales or Book a Demo

A founder is comparing project management tools for a small team. On one pricing page, the plans show a monthly price per user and a big "Talk to sales" button under an Enterprise column. On another, there are no numbers at all, just "Contact us for pricing." Both are asking for a conversation; only one lets the buyer decide first whether it is worth having.

The pricing page is where a SaaS buyer decides whether to start a trial, book a call or leave. What the page shows, and what it asks for, shapes who gets through: self-serve buyers want a number, larger buyers expect a sales conversation. Getting the balance wrong either loses small buyers who will not call or floods sales with leads who only wanted a price.

70.4% of SaaS pricing pages offer a contact-sales, quote or demo route. Most show prices too: 83.1% list at least one price, and two thirds of those still invite a sales conversation, usually for an Enterprise tier. The pages that hide prices entirely, 16.9%, almost always replace the number with a sales route.

On September 23, 2026 we loaded the pricing pages of SaaS and IT companies that rank in Google search for SaaS and IT keywords, starting from 500 domains. We kept the 71 pages that were about plans or pricing. For 61 of the companies, we also checked the homepage for what it asks visitors to do first.

A pricing page shows a price when it displays any amount of money of 1 or more, in any currency. A contact-sales route is any contact sales, talk to sales, request a quote, custom pricing or book a demo text or button. An Enterprise tier is a plan named Enterprise. A homepage pushes a demo when its buttons or text ask the visitor to book or request a demo, and a free trial when they invite the visitor to start one.

Hiding prices is a minority choice, but adding a sales route is not. Among the 59 pricing pages that do show prices, 67.8% still offer a way to contact sales, request a quote or book a demo. The public price is for the buyer who wants to self-serve; the sales button is for the one who needs more seats, security reviews or a custom contract.

The Enterprise tier is the usual reason. 54.2% of pricing pages with public prices list an Enterprise plan, a tier typically priced through a conversation rather than a number. Public prices for small plans and a sales call for large ones is now the standard SaaS pricing page.

Most of the 12 pages that showed no price belong to companies that sell to larger organizations, where the price depends on seats, modules and the size of the deal. For those buyers, a list price can mislead more than it helps.

Ten of the 12 did not leave the visitor at a dead end: they offered a contact-sales button, a quote form or a demo booking in place of a number. Two offered neither, a page titled pricing with no price and no next step, which is the one setup that loses the visitor without capturing a lead.

Hiding prices goes with a sales-led homepage. Of the 9 companies that hide prices and whose homepage we checked, 78% push a demo on the homepage and 22% offer a free trial. Of the 52 that publish prices, 44% push a demo and 48% offer a free trial.

The pattern is consistent from homepage to pricing page. Sales-led companies ask for a demo up front and discuss the price on the call. Product-led companies show the price and hand over the product through a trial. Mixing the two, such as a trial-first homepage leading to a pricing page with no numbers, sends the visitor conflicting signals about how to buy.

If your buyers are small teams who expect to self-serve, show prices: 83.1% of SaaS pricing pages do. Keep a contact-sales route for larger buyers, as two thirds of priced pages do, usually on an Enterprise tier, but do not make a small buyer talk to sales to learn what the product costs.

If you do hide prices, give the visitor something in return: a demo booking, a quote form or a clear "starting from" figure, and match the homepage to the same sales-led path. A pricing page with neither a number nor a next step loses the visitor with no lead captured. A saas web design agency can build a pricing page that serves both the self-serve buyer and the enterprise one.

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<p style="font:14px/1.5 system-ui,sans-serif">Source: <a href="https://www.suffdigital.com/resources/data-studies/saas-hidden-pricing-pages">70.4% of SaaS Pricing Pages Send Visitors to Contact Sales or Book a Demo - Suff Digital</a></p>

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